What social media can do for you

Thank you for attending our webinar “What Social Media can do for you” Since you are a valuable fan, customer or collaborator, please note that you can reach out Anita or the Telephone Interpreting Service Team at the following locations any time for assistance, questions, and comments: Twitter.com/#!/PhoneInterpret Facebook.com/Telephone.Interpreting.Service Linkedin.com/company/telephone-interpreting-service

Agenda

• Social Stats

• Social Consumer

• Recommended Social Media Tools

• Social Media vs SEO

• Q&A

Investing Less in Paid Media

Sources: Answerlab and Society of Digital Agencies, February 2011

Investing More in Earned Media

Sources: Answerlab and Society of Digital Agencies, February 2011

Where Things Stand

The latest social media stats show that social media can benefit small businesses specifically.

Why?

- Because Large chains don’t adopt new technologies faster

- Small businesses can capture their client's attention with a personal approach

So, size doesn’t matter….

Social Media Benefits

Sources: Search Engine Journal - Aug 30 , 2011

Which Social Media Sites Are Most Beneficial?

What are the Social Media Benefits

Social Consumers

Sources: Mashable 25 Oct 2011

What Influences the Social Consumer

Sources: Mashable 25 Oct 2011

Actions taken after Online Interaction

Sources: Mashable 25 Oct 2011

Why does somebody follow a brand on social media

Facebook

• Deals 37%

• Good content 18%

• Customer 33%

• Other 12%

Twitter

• Deals 43%

• Good content 23%

• Customer 23%

• Other 11%

How it works

Tools to work with 1. Twellow - The twitter Yellow Pages

• This is a great search tool and directory for discovering Twitter users, also to be

found by others. • Twellow has indexed more than 1 milion users and sorted them into 3100

categories like International Business, Marketing etc to help you find users who list those characteristics in their Twitter biographies. There are also sub-categories, so within International Business you can browse users who list Translation Services etc.

• By default, search results are sorted by number of followers, but you can also filter

them by location near you.

• Twellow allows you to be proactive about finding new and interesting people to follow, and does a great job of presenting the results.

Tools to work with 2. Hootsuite – Social media aggregator So what is HootSuite exactly? HootSuite is a dashboard that helps organize your social accounts . It helps send targeted messages across multiple social media platforms simultaneously, also see an overview of all your accounts in one place. Key Features: The HootSuite dashboard allows you link multiple social media accounts to your one HootSuite account to keep track of multiple “streams” from all your accounts at one time. You can manage your Facebook, Twitter, LinkedIn, WordPress and more, each with customizable streams to keep track of. Some examples of what you can manage include: • Your Facebook news feed or wall • Twitter mentions • Sent tweets or retweets • LinkedIn messages and status updates • Streams based on keyword

Tools to work with 3. Static Iframe Tab – Facebook app (https://www.facebook.com/iframehost)

This app helps you add your own Landing Tabs for your Facebook Page.

How you can use it:

- Create different landing pages for fans/non fans

After you setup this up, you will be able to control your default landing page – the page where users who have not Liked your Page are defaulted to when they visit for the first time.

- Create friend-Gate

Tools to work with 4. Kurrently - Real-time search engine for social media

Helps you find out what’s being shared on social media . Kurrently is a real-time search engine for results from Twitter and Facebook.

This self-refreshing combined search results have three speeds – slow, fast and halt, and brings in links that are shared on the social network, including associated thumbnails.

It is really handy if you are trying to see what information are shared on social media regarding a topic.

Social media vs SEO 1. There shouldn't be a VS.: There's obvious value in both channels and to suggest

otherwise is ideological nonsense and worse, self-defeating.

2. Social Has Value: Those exposed to a social campaign are better customers and prospects; making social not only a branding and traffic channel, but an opportunity for conversion rate optimization.

3. Strong Profile Rankings – Sites often rank well in search engine results, which is great for reputation management and branding.

4. Social media improves SEO

Sources: SEOmoz

Keep them informed

The most important thing is keep your leads warm. Inform them about new developements within the company with a news letter or press

release. Social media connections extremely important these days.

Keep in touch!!

• We love to keep in touch, we want to have your feedback, we give you all the support you need. Get connected with our social media.