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NPR book lovers give their recommendations.
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Audience Insight and Research
What readers are looking forReaders want credible recommendations and to better understand authors & booksLess interest in Book industry and online community tools
0% 25% 50% 75% 100%
WHEN I READ SOMETHING GREAT, I HAVE TO SHARE IT; GIVE MEONLINE COMMUNITY TOOLS
I NEED TO KNOW WHAT'S HAPPENING IN LITERATURE AND THEPUBLISHING INDUSTRY; KEEP ME UP TO DATE ON THE LATEST
IDEAS, NEWS, AND TRENDS
I WANT TO MORE DEEPLY UNDERSTAND THE AUTHORS ANDBOOKS I ENJOY; GIVE ME INTERVIEWS, PROFILES, AND
COMMENTARY
I'M LOOKING FOR GREAT READS; GIVE ME RECOMMENDATIONSFROM PEOPLE I TRUST
STRONGLY AGREE SOMEWHAT AGREE NEITHER SOMEWHAT DISAGREE STRONGLY DISAGREE
28
QUESTION: ON A SCALE OF 1 (STRONGLY DISAGREE) TO 5 (STRONGLY AGREE), HOW MUCH DO YOUAGREE OR DISAGREE WITH EACH STATEMENT. STATEMENTS WERE RANDOMIZED.
N = 5,063