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What Photos Do Stock Agencies Want?. Janet Johnson Forest Photo Club December 2012. What are Stock Agencies? Online Sites – for buyers and sellers. Photographers upload photos to sell. Must enter keywords and be accepted. Advertisers and Graphic Designers buy. - PowerPoint PPT Presentation
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What Photos Do Stock Agencies Want?
Janet JohnsonForest Photo ClubDecember 2012
What are Stock Agencies?Online Sites – for buyers and sellers
Photographers upload photos to sell.Must enter keywords and be accepted.Advertisers and Graphic Designers buy.Photos may be used in magazine ads, as book covers, on web sites, to sell photo frames, in the junk mail that shows up in your mailbox, etc.
Stock Photography GuidelinesWhat’s special about it?
Must be CLEAN – clear focus, no noise, good exposure, good compositionReview your shot at 100%!Must be DESIRED – someone has to need it, usually for selling something.Remove Logos or brand namesIf it contains people, must have a MODEL RELEASE.
Where are Stock Photography Sites?Some Online Sites
iStockphoto.comHardest to get into; RGB JPG only; >=1600x1200 (2 MB)
Shutterstock.comRequires 10 photos accepted in first upload; >= 4 MB
Dreamstime.comEasier to get into; >= 3 MB
Fotolia.comEasier; < 30 MB
Getty Images – through flickr.com
Getty Images on flickr.com
What Sells on Stock Sites?Trends: Most Searched Keywords
AccessibilityAuthenticityAspirationPartnershipLoveInnovationTech
ComfortInteractionGreenCity LifeMulti-generationEnjoymentAdventure
Another Trend: Real People!
Shoot your family and friendsNot Staged – Not Looking at the CameraInteracting with each otherLeave Copy SpaceHave a Clear SubjectConceptual – Having a ThemeCreative, Humorous, Crazy – Be Unique!
What They Don’t Want!
Don’t need more FLOWERSDon’t need more SUNSETSDon’t need photos of your PETS
Poorly Focused PhotosCluttered Photos – Do Border Patrol!Photos with poor Exposure or Composition
My Rejected PhotosShutterstock.com
Often Needed TopicsSEASONAL – submit 3-4 months early!Christmas photos in September/OctoberSpring photos in January
LIFESTYLERetirementPeople smiling in restaurants/kitchensFood & Drink – simple, natural light, wide DoFHealth/Wellness – BIG SELLER!
BUSINESS PEOPLE – confidence/challenge
Shooting Objects
Tips for Getting StartedTry teaming up with someone, especially for people photos – one can hold the reflector
What do you have access to? Business people, retired people doing something active, family, multi-ethnic,…
Use vibrant colors – get someone to wear a red shirt, photograph a yellow camping tent
Put someone in an unusual place, e.g. Santa at the beach
Look at magazine ads for ideas and techniques
One great photo will outsell 25 mediocre ones
Look at iStock’s Training Manual
View iStock’s Training Manualhttp://www.istockphoto.com/help/sell-stock/training-manuals/photography
Where in the World? Shutterstock.com
OCTOBER/NOV
NOV/DECEMBER
Last month: $1.00
This month: $2.25