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What People Really Buy
Checklist and Useful Information
© ROM Consultancy Ltd 2011
People Buy People
And the Way We Make Them FEEL
What Do People Really Buy?
• Friendly• Helpful• I felt listened to• Understood my needs• Kept promises
• Met my deadline• Kept me informed• Professional• Knowledgeable• Used my name
What Do Your Clients Really Buy?
Clients don’t just buy your product/service
They buy feelings they imagine they will have when they feel the tailored benefits that your product/service gives
them
What Do You Want Your Clients/Prospects To Feel?
• Reassured• Peace of mind• Confident• Security• Important• Trusted
• Valued• Comfortable• Successful• Welcome• Safe• Compliant
About ROM
• ROM stands for Results Oriented Management: A strategic Business Development Consultancy with a unique and caring approach towards you and your business.
• ROM specialises in helping clients to develop and/or grow their companies, either by growing their new business sales or by developing their management and top executives.
• Established since 1992, ROM is a respected organisation with a proven track record of developing businesses within the Construction, Insurance, Commercial and Public Sectors.
PHONE: +44 1788 577344 EMAIL: [email protected]
