2009 Media Info

The Magazine

What Next? is aimed at encouraging 15-21 year olds, GCSE and A-level students to consider their life, career and further education options.

Using language, images and design that our young readership understands, What Next? cuts through the tedium of choosing a career, offering a new approach and fresh alternatives to deciding on further education and careers.

Unlike other career magazines What Next? doesn’t preach to its readership but, through fun and interesting editorial, aims to encourage, inform and advise. What Next? editorial effectiveness is achieved through a blend of light-hearted but informative features and an eye-catching fresh design that appeals and engages the young reader.

A striking celebrity front cover guarantees instant response. Last year What Next? featured an exclusive interview with the mighty Feeder, where they talked about their rise in the music industry. This year What Next? will have a bigger and better exclusive interview!

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Styling

Glossy, fun and eye-catching, What Next? uses creative imagery and contemporary design to attract and engage the reader. High Quality glossy B5 (Handbag / back pocket size!) publication printed on gloss paper in full colour. Front cover UV varnished for superior gloss and photo quality finish.

Frequency | Tri Annual (Each Term)

Features

Celebrity Interviews, University application, Perfect CV, teaching abroad, Gap Years, Starting your own business, course insight, entertainment reviews plus Insiders guide to: music industry, publishing, engineering, catering & hospitality, law and many more career choices.

Brand ExtentionsDigital platform www.whatnextmag.com

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Readership

100,000 15 – 21 year oldsDesign and content will appeal to both Male and Female readers looking to enter into further / higher education, training or for a new direction in their career.

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Distribution

Total Print Run – 25,000Free distribution throughout Wales to all:Schools6th form CollegesFurther Education Colleges LibrariesJob centres Careers Advice CentresRetail Outlets

Full Page:168 x 245 mm

1/2 Page:168 x 122 mm

1/4 Page:84 x 61 mm

Marketing Solutions Marketing Solutions for all titles include: - Standard Display AdvertisingFrom full pages to strip ad’s, display advertising offers the traditional route to market your product,service or company to our target readers. Advertorial FeaturesPear can offer clients the opportunity to run features for the magazine. The copy can be supplied as final film by client (subject to approval) or prepared by the Pear Production Team. BellybandsBellybands provide clients with significant message impact when it arrives on the readers’ desks. If required these bands can be adhered directly onto advertisers page to ensure the reader goes directly to the specific promotional or product message. Editorial ReprintsPear can reproduce reprints of editorial features at the client’s request. These reprints can be personalised with your company name, logo or even advertising. They are an ideal way to provide an independent source of third party information to your sales and marketing teams. SponsorshipNumerous opportunities available on request. Gatefold CoversThis technique is not always exploited by magazines, so when used it will achieve high impact. For a slightly increased price on the usual page rates advertisers can increase the space with between 2 to 4 page gatefolds (subject to approval).Polywrap Advertising SupplementsCopies of all our magazines are sent out in polywrap. Limited advertising opportunities exist for clients to place their promotional messages. Sponsored SupplementsPear will also write, design and produce a supplement on a sponsors chosen subject. These stand- alone supplements will be in line with the magazine brand. The association with the magazine ensures that your comprehensive message reaches its destination with highest impact. Copies are inserted into the full run of the magazine and sponsors will receive 500 extra copies for their own marketing activities. InsertsAs an alternative to conventional advertising Pear is able to offer either loose card inserts or attached inserts depending if you need a specific response mechanism say attached alongside advert. These are excellent tools for improving your database. Cover MountsThis technique allows full utilisation of the advertising space purchased.

Special PackageOutside Back CoverInside Front CoverLogo on Front CoverLogo on every editorial pageDouble Page Spread editorial featurePrice: £4950

Rates:Standard ListDouble Page Spread (DPS) £1400Full Page £9441/2 Page £5861/4 Page £486

Special PositionsBack Cover £2900Inside Front £1090Inside Back £9881st DPS £18001st Right Hand £1088

Agency commission rate:15%

Web Advertizing

Banners 468x60 12K £30

Buttons 120x120 9K £30 (not rich media)

Skyscrapers 120x600 12K £40

Super banner 728x90 18K £45

MPU 300x250 15K £50(large banner)

Content Flash 500x75 400K £70 (same frame rate as video)

Homepage Flash 500x75 400k £75 (same frame rate as video)

Video Podcast 320x240 na £275

Rates

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Print Specifications

Type Area

Trim

3mm Bleed

Dimensions

What Next?Single Page: 168mm W - 245mm H = Trim178mm W - 235mm H = Type Area174mm W - 251mm H = 3mm Bleed

Double Page Spread336mm W - 245mm H = Trim326mm W - 235mm H = Type Area342mm W - 251mm H = 3mm BleedPlease observe a 10mm central gutter for binding purposes.

Digital file creation:Files must be submitted as single or double-page spreads.

All files should be in CMYK format and have all fonts and hi-resolution images / logos embedded.

All images contained in the file MUST be 300dpi when 100% in size.

Ink DensityText Section: The maximum UCR density should not exceed 300%Outside back cover: The UCR can be set at a maximum of 320%Bleed allowance: Bleed advertising should include a 3 mm allowance on ALL edges..

Digital file deliveryDigital files can be sent to the publisher either by cd-rom or via our digital vault:

Address: http://drive.123-reg.co.uk/login: design@pearpublishing.comPassword: publishingFiles should be named by advertiser and issue date.A confirmation e-mail should be sent to the following production contact when files have been sent to our digital vault.

Postal address:Production

Unit 3Penllyne WayVale Business ParkCardiffCF71 7PE

Tel: 01446 776950

Fax: 01446 775570

e-mail: production@pearpublishing.com

Disclaimer

Pear Publishing takes no responsibility for any advertising material that is submitted for print which is not in accordance with our specifications.

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