What makes some content pieces more popular than others?

TOPICS PAGE

INDIVIDUAL UPDATES

A BLOG ROUNDUP

VIDEO ANALYSIS

Conversation between others

Goal: become the subject of other people’s conversations

Market intelligence:listen, learn, utilize

Connect with peers & others

Your own networking

Sharing & discussion

betweenothers

‘ENGAGEMENT’ MEANS MORE THAN YOU THINK

US Patent Law Reform - What It Means to Your Corporation

Intellectual Property Networking

Patent Professionals

Society of Physician Entrepreneurs (SoPE)

Chemical Angel Network

The Linked CXO / President, CEO, COO…

Rockies Venture Club

Global Innovations (GI)

Angel Capital Association Patents - Intellectual Property

Patent and Intellectual Property Practitioners

GROUPS

Readable (Why)

Timely (When)

Relevant (What)

The America Invents Act

Important Patent Law Changes

Top Ten Reasons To File Your Patent Applications Before March 16, 2013

TITLES TELL BUSY PEOPLE WHY TO READ NOW

READABLE

Readers don’t need to work to find your big takeaways

Each element clarifies the reason to be reading this

16MAR

Before it happens After it happensB

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NE

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TIMELY

DON'T TALK ABOUT THE LAW

Talk about how changes in the law affect the people you serve