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1/6/2015
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What makes cities smarter Innovation in crowd sourcing technology
Sidharta Gautama, Nico Van de WeghePhilippe De Maeyer
INDUSTRY & SOCIETY
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Activating the crowd as source
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Acts as data management platform
Analyses and reports on spatial behavior
Supports understanding the consumer
Business Intelligence Platform
Nico Van de Weghe
Philippe De Maeyer
Sidharta Gautama
MobileSensors Fleet Transactions
DATA SOURCES
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DATA SOURCE: SENSORS
DATA SOURCE: FLEET
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Lessons learned
Design your audience to get representative
data
Lessons learned
Design your audience to get representative
data
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DATA SOURCE: MOBILE
Mobile incentive card
Customer satisfaction Personalized coaching
for sustainable mobility
DATA SOURCES
Data
management
Cleaning &
Enrichment
Analytics &
Visualisation
DATA PLATFORM
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DATA PLATFORM
DATA PLATFORM
CONSUMER
PROFILING
TARGET GROUP
INSIGHT
- Mobility behavior
mode, shift, travel time, ...
- Customer metrics
recency, frequency, duration, ...
- Spatial insight
O/D, visitor flow, POI, ...
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DATA PLATFORM
COLLABORATIVE
GOVERNANCE
FACILITATING COMMUNICATION
BETWEEN CITIZEN AND GOVERNMENT
