What is Zuberance?

Where Influence Meets Affluence™



Martini Straight Up

Reaching the

Most Valuable Audience

90+ MM monthly uniques across US & Europe

$100k + household income

Spend Money

to Save Time

To Drive

SuccessBrand & DR solutions

High Impact creative

Audience Targeting

At the Point of

Passion

1000 + niche sites

Invite Only publisher network

At Work & Play


The Most Valuable Audience*

21% of

U.S. households

70% of

total U.S. HHI

26.2 hours

spent online weekly

2x more likely

to buy

3.2x more spent on purchases

*Source: IAB & Ipsos Mendelsohn, 8/11

Simply put, consumers earning $100k+Surf, Shop, Spend, & Share More Than Other Consumers…


64%Go out of their way to tell friends, family & colleagues about a product 74%

Say a good ad is worth talking about

Eager to Share the Message*

*Source: Martini Media & WPP/Added Value Group, 6/11


$60,000, Mechanic Passion: Tennis$40,000, NursePassion: Cooking$100,000 HHI

$80,000, AnalystPassion: Electronics$36,000, Admin Asst.Passion: Museums$116,000 HHI

Meet Martini Media’s $100k + Audience

Retired OfficerPassion: Investing$55,000, TeacherPassion: Travel$335,000 Net Worth

$225,000, CEO SinglePassion: Cars$225,000 HHI

$175,000, SalesSingle Mom

Passion: Fashion$175,000 HHI

$55,000, MailmanPassion: Hiking$63,000, Owns BoutiquePassion: Wine$118,000 HHI


Martini’s PublishersMartini Media has built strong partnerships with publishers across a variety of passion points.

1000+ Invite-Only Long Tail Destinations Across Lifestyle and B2B Channels

90+MM Monthly Uniques*

Deep Reach Across the Web

10.8M Uniques

31M Uniques

9.2M Uniques

6.1M Uniques

13.5M Uniques

4.6M Uniques

20.3M Uniques

12.4M Uniques

B2BNews & Finance

Travel & Leisure Food & Wine

Art & Culture

Style & Design

Sports & Recreation

Autos & Tech

*comScore + proprietary publisher data, 6/11


Benefits of Long Tail, Niche Media

Did You Know? 70% of display media dollars go to the short tail sites, yet Internet users spend only 14% of their online time there*.

Advertisers can reach the same type of audience with the

same demographics as that of the short tail

Allows advertisers to begin a conversation with online consumers while they are

exploring their passions on lesser-known sites

Greater cost effectiveness,

unduplicated targeted reach and measureable

lift in CTR

Source: “Long-Tail Websites Boost Ad Efficiency,” eMarketer, March 2011

Passion: OutdoorsHikingSports

Passion: BusinessInvestingAutos

Passion: GolfTravelTech

Passion: WineArtsFashion


Marketing From the Inside Out

Martini Media leverages an array of solutions to reach specific audiences where they are highly engaged. By judiciously targeting consumers in the long tail, Martini Media creates a unique opportunity to generate mass impact by mobilizing the core influencer groups that set everyone else in motion.

Our Audience Spreads the Message Across the Web


Custom Solutions to Drive ROI Down the Sales Funnel

AWARENESS

CONSIDERATION

PERSUASION

SALES

• Long-Tail Content• IAB Rising Stars (exclusively Martini)• Custom Video• Custom Creative Services

• Custom Content & Advertorials• Incentives & Lead-Gen Data Capture• User Polls & Surveys

• 1st Party Audience Data & Targeting• mShare™: Social Sharing through Creative

• Optimization of CPA goals• Re-targeting Interested Brand Consumers


300pxX

1050px

The Portrait Provides a Canvas for Creativity

Martini Media has exclusive rights to offer IAB’s Portrait across select sites; it’s rich media at scale.

• Compared to standard ads, the Portrait is noticed 2x as fast, and viewers look at it 4x more often and 4x longer

• Consumers spend an average of 47 seconds more with an IAB Portrait ad (236%) lift

• Consumers play 24 seconds more of video (100%) lift

• At 300X1050 pixels, IAB Portrait integrates the functionality of three applications, granting users access without leaving the page

• Site-level transparency

*Evolution of Digital Branding, IPG Media Lab w/Affectiva, Dynamic Logic, & AOL, 6/11


SOCIAL MOBILE VIDEO

Reaching Your Audience Beyond Display

mShare Brings Your Campaign to the Conversation

Allows users to share the Ads they love across Facebook, Twitter & LinekdIn.

Works with any existing flash banner or custom unit.

mShare toolbar is fully customizable; buttons can be resized, or moved to any corner, or fixed in place, depending on needs of advertiser.

Martini Media Brings Your Campaigns to Life

Not only can Martini help to create original video, but we can also provide unique distribution opportunities and the ability to bring scale to your campaign.

Custom Video

In-Unit Video

Global Distribution

Martini Media Delivers Your Campaign Everywhere

Martini Media delivers dynamic rich-media on all types of mobile devices with real-time reporting and access to geo-targeted data.

Selects in real-time, the appropriate ad-serving partner based on the device type, publisher, and class of media.

Users Can Share their Favorite Ads with Friends via mShare Toolbar


mShareHow mShare Functionality Can Increase the Reach of your Campaign.

Emailed to a Friend Offer Shared on Twitter (Seen by 621 Followers)

Offer Shared on Facebook(Seen by 279 Friends)

Original Ad Seen on ValetMag.com


Find Your Ideal Customer Across the Web

Re-TargetingFind users who have already expressed interest in your brand

DemographicBased on users’ registered demographic information

In-Market/BehavioralBased on past browsing behavior/purchase history

ContextualBased on semantic content of web pages (cookie-less targeting)

ConquestBased on users’ expressed interest in competitors’ brands

Geo-TargetingFind users in target DMAs


CAPTURE VALIDATE

• Place pixels on publisher sites and advertiser landing pages

• Place cookies on users visiting sites and ads

• Create robust audience profiles

• Leverage qualitative audience data from Crowd Science to prove fit

• Leverage web-based audience data from comScore to prove fit

• Leverage verified offline audience data from exelate to prove fit

• Leverage proprietary Martini Media 1st party audience data to prove fit

REACH

• Engage your audience across Martini Media’s network of 1000+ sites

• Amplify the message by re-targeting consumers validated by online and offline data

• Expand the message across the web by targeting consumers validated by online and offline data

LEARN

• Leverage weekly analytics to assess campaign performance

• Leverage 3rd party findings from surveys and polls to address performance

• Optimize creative assets based on new learnings

Data, Intelligence & Learnings to Drive Performance


Beating Out the Leading Media Portals

54,610

20,608

44,994

13,860

16,397

13,961

19,914

Total Unique Visitors (000) *comScore, 9/2011

Marketing intelligence leader, comScore, verifies that Martini Media reaches 54.6 million unique visitors monthly, far exceeding brand-name competitors in the digital space.


comScore’s Composition Index UV for Martini Media puts it among the top 5 networks for reaching the $100k market at work and play across the US – July 2011

Top5%

Index 134

Regardless of overall network size, Martini Media has a high

propensity to attract users with a HHI of $100K or more (top 5%

of all networks)

Advertisers are 34% more likely to find users with a HHI of

$100K+ on Martini Media than they are to find them across the

internet as a whole

Unparalleled Reach to the $100k+ Audience


We’re Passionate About Results

Driving Meaningful ROI for Over 350 of the World’s Leading Brands…


Credit/Liabilities- Mortgage- Cards- Auto- Capacity and

Behavior- Delinquencies

Income- Total Household Income- Compensation

Income/Wages- Liquid (Disposable) Income- Real Wage Growth

Segments- Mass Affluent- Affluent- High Net Worth- Demographics/Lifestyle

Spending (Credit & Debit Cards)- Total Discretionary- By Category

Wealth- Total Assets- Deposits- Investments

Featured Partner: IXI

IXI provides a comprehensive understanding of the nation’s financial position by integrating multi-dimensional market and household insights into its platform. Their data comes directly from the sources that collect financial information, such as brokerage firms and banks, as opposed to survey-based data that can be unreliable and outdated.


IXI and Martini Media offer several products to target consumers based on various financial measures:

►WealthComplete ►Financial Cohorts ►Sophisticated Investors ►Income 360

Description:Estimate of consumers’ household-level total asset wealth in tiers up to $25 million+ and their household-level deposit wealth in tiers up to $250K+

Description:Segmentation system based on estimated: assets, income, spending, and credit usage, plus behavioral characteristics

Description:Investors in margins, options and short positions

Description:Estimates total income, including wages and income generated from assets

►Discretionary Spending ►Economic Cohorts Digital

►Ability to Pay ►Economic Spectrum

Description:Estimate of spending after accounting for cost of living and fixed expenses of life

Description:Segmentation system based on estimated: income, spending, and credit usage, plus behavioral characteristics and geo-demographics

Description:Ranks consumers based on their estimated ability to pay their financial obligations

Description:Combines income and discretionary spending estimates

Complete Product Segment Data: http://extranet.martinimedianetwork.com/JBobbin/IXI_SegmentCount_MM_July2011.xls

IXI Products for Martini Media


eXelate provides Martini with the ability to recognize the influencers on its network who fit certain demographic characteristics, intend to purchase certain products or services, or have particular interests.

Demographics• Gender• Age• Career• Lifestyle

Finance• Income Level• Usage of Assets

Interests• Sports• Hobbies• Entertainment

Intent – Auto• Type of Auto• Manufacturer• Model

Intent - Services• Professional• Business• Home Care• Personal

Intent - Shopping• Fashion• Home and Garden• Mobile• Personal Tech

Intent – Travel• Domestic• International• Travel Services

Featured Partner: eXelate


Travel Online Outlook

54% of travelers relied on websites to help them select a destination

2X as many travelers turned to mobile apps to choose a destination in 2010 than 2009

54% of leisure travelers said they usually or always book travel online, up from 49% in 2009

27% visited travel review sites in 2010, which is almost one third more than in 2009

*Source: “2011 Consumer Trends: PhoCusWright – View of airlines worsens” TravelWeekly.com. July 25, 2011


The Martini Travel Audience

48% more likely* to have used a social media site in the last 30 days

59% more likely* to have been a “heavy” international traveler in the past 3 years

*Than the overall online audienceSource: comScore 2011

Almost 4X more likely* to have spent $7,500 - $10,000 online for travel in the last 6 months

84% more likely* to have booked a vacation package online in the last 6 months

Over 2X more likely* to have played golf as a vacation activity in the last 12 months


Crowd Science Survey

As added value, Martini Media will partner with Crowd Science to create and analyze a brand survey. This survey will run on Martini Media publishers to showcase how our audience fits with the campaign.

Martini can work with a brand to develop up to 5 questions for the survey, or Martini can create questions based on campaign objectives and target audience.

*Results may take up to 6 weeks upon completion and analysis


Your campaign’s success is about more than click-through-rates.

More than ever before, advertisers need to be aware of how brands are perceived by those who matter most: consumers.

With Vizu, your brand will have unparalleled real-time access to what your prospects think about your brand. Vizu’s brand effect study allows you to successfully optimize campaigns in real time.

Vizu Real-Time Brand Study


Thank You

Alicia Molnar

Regional VP of Sales, East

[email protected]

(908) 334 - 7918

www.martinimediainc.com

Join the Conversation

mailto:[email protected]

http://www.martinimediainc.com/


Appendix


Pollinators are Powerful*

4xAs likely to buy a new car in 6 months

2xAs likely to spend more than $1,000/year on technology

64%Go out of their way to tell friends, family & colleagues about a product

74%Say a good ad is worth talking about



Influence is More Widespread Today*


As social media puts the power to influence at more fingertips than ever, a new class of influencers has evolved: Uber-Influencers we call “Pollinators”


Breaking Down Today’s Influencers*

Remaining 45% of influencers are

Influentials (also generate immediate and sustaining impact on

marketplace)

20% of online users Frequently/sometime

s do ALL actions:

45% of online users Frequently/sometimes do at least 2

actions:

• Talk about/share opinions

• Make recommendations to others before purchasing

• 1st to try a new product/service

• Share opinions through social media and in online forums

• Blog


Core group of influencers are called

Pollinators (act like bees, pick up

information and spread to reproduce)


Influencers see brand experiences as a social affair.

Although Influentials and Pollinators both share brand experiences, Pollinators play a disproportionate role in brand advocacy.

Pollinators Influentials General Population

81%

66%

78%

65%

60%

73%

31%

47%

48%

64%

73%

74%

42%

49%

52%

25%

24%

27%

A good brand is worth talking

about

I make sure people know if I

have a bad brand experience

I often tell friends about products that

interest me

I go out of my way to recommend good

products & brands to my friends & family

I consider myself social and well-

connected

A good ad is worth talking

about

Why Pollinators Matter*



Pollinators are First In Line for Big Ticket Items

Significantly more Pollinators intend to purchase in such categories as travel & leisure, automotive, technology and luxury.

Pollinators

$3,450Influentials

$2,500General Pop

$500


Maximize Your Influence

ENGAGE AMPLIFY EXPAND

The Most Important Audience $100K+ HHI; Influencers and Pollinators

Right Place & TimeThe sites they care about most; when they are most engaged

Right FormatCustom integration and exclusive, high impact formats

Your Brand MessageRetargeting maximizes campaign KPIs

Sequential RetargetingContinue the conversation with Martini users past the initial impressions

Click RetargetingBring back users who have already visited your sites

Your Audience ReachLeverage Martini’s data to bring scale to your campaign

450+ Data PointsMartini knows what your target audience looks like and where to find them across the Web

Look-a-Like ReachLeverage Martini’s audience profiles to find your ideal customer


“Affluent consumers are two times more likely to buy consumer products and services and when they do, they spend over three times as much as their less economically fortunate counterparts.” -8/11

“Advertisers are increasingly less interested in buying eyeballs by the ton than in focusing on very specific groups of consumers.” -9/11

“As middle class shrinks, Procter & Gamble aims high and low, requiring it to think differently about our product portfolio and how to please the high-end and lower-end markets.” -9/11

Market Validates the Importance of High HHI

Documents

What is Zuberance?