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Content

06/02/2015 © 2014 IDC 2

IDC’s CxO-Focused Events

Theme of 2015 IDC Prediction Events

Sample Agenda of 2015 IDC Predictions Events

Speakers

Audience and Event Format

Partnership Opportunities

Dates

Contact Information

Appendix

IDC Events PlatformHigh-Profile CxO Events

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High-profile IDC events in the CEE region are proven

platforms where technology providers, innovators, and

the region’s top CxOs come together and explore how

technology can best be adapted to meet the challenges

facing decision makers.

The IDC Predictions series will be followed by the

exclusive CIO Summit 2015 in Vienna. Our biggest-ever

CIO event in Austria, CEE, Russia, and the CIS will bring

together IT leaders from the largest enterprises April 23–

24, 2015.

Taking place in January, February and March 2015, IDC’s Predictions Events will kick off next year’s series of CxO

meetings focusing on the contribution of technology to sustained business competitiveness and new growth.

IDC’s CxO Mixers, taking place in major cities of Central

and Eastern Europe in May and June 2015, will follow on

the Vienna Summit; at these mixers, CIOs and CxOs will

discuss how to converge business and IT.

IDC CxO Predictions EventsPredictions 2015: Agility Required

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The acceleration of IT development begets business innovation, which is why lines of business are often at the

forefront of new products and models. Savvy C-level and director-level leaders recognize that IT can liberate

processes, allowing their companies to lead change by staying well ahead of the competition.

These organizations embrace flexibility. Top banks that once planned product and channel development years in

advance now do so in months. Online and in-store analytics among retailers have compressed time to market and

product deployment from months to weeks. In fields ranging from healthcare to manufacturing, 3D printing has

reduced the production of complex machinery and consumer goods from weeks to days. And among B2B companies,

research about clients that once took days, weeks, or months, can now be done in hours.

IDC's Predictions 2015 helps you to anticipate the future of IT months and years in advance. It gives you insight into

new technology and delivery methods which often excludes IT teams and which gives your competitors an advantage

— unless you get there first.

At IDC 2015 Predictions Events, the discussion will focus on:

The emerging technologies most likely to drive or destroy your organization

Where the Internet of Things is most likely to intersect with your business

Leadership strategies for ensuring that the new complexity does not prevent flexibility

Business, training, and IT strategies for creating a foundation that promotes agility

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Anchor Themes – Predictions 2015Global topics with a local focus

The consumer’s expanding digital footprint

Consumers are becoming ever more digital – from smartphone to smart car and smart home. Digitization on a personal

level changes many things: the method of communication, the way of organizing work, the preferred communication

channels, the expectations of information access, and information sharing.

The shift to customer centrism

Consumers and citizens are being centralized; products are being replaced with brands and experience; stores are being

replaced with the omnichannel; information access and patients' rights are replacing godlike doctors reactively treating

symptoms with patient-centric holistic care; in government, transactional and reactive services are being replaced with

life-event mapping and predictive services.

Digitization of the enterprise

Transformation of the back-office and customer-facing enterprise functions, the emergence of digital and data assets,

the changing roles of the IT department and the CIO.

Business model and ecosystem transformation

From products to services, from multi-tier distribution channels to direct sales, the transformation of industries (media,

music, airlines, retail, automotive manufacturing, city taxi transportation, banking, insurance, etc.), information-

centric partners (supplying not a component of our products, but partnering for richer information collection and

analysis), industry platforms as a service, new ways of partnering/shared business models.

The transformation of IT suppliers

As IT becomes a core business enabler rather than a business support function, the IT supplier also has to evolve into a

more strategic business innovation partner.

IDC CxO Predictions Events Sample Agenda – Greece

© 2014 IDC06/02/2015 6

IDC Predictions 2015, Athens

16:30 – 17:00 Registration and Welcome Drinks

17:00 – 17:15 Welcome Address

by IDC

17:15 – 17:40 Local/Regional Economic Outlook

by leading local guru speaker

17:40 – 18:00 IDC Predictions 2015

by Steven Frantzen

18:00 – 18:10 Strategic Partner Keynote

18:10 – 18:50 Moderated Discussion

Topics TBA

19:00 – 20:30 Informal Networking and Flying Buffet Dinner

Speaker ProfilesIDC Keynote: IDC Predictions 2015

Steven Joseph Frantzen

Senior Vice President, Research (EMEA Region), Managing Director (CEMA Region), IDC

With over 20 years of experience at IDC in a variety of senior roles, Mr. Frantzen is an

expert on the ICT industry, with a special focus on emerging markets. IDC CEMA has

thrived under his leadership, growing from a small operation established in the 1990s to a

renowned ICT research and consulting company with more than 155 analysts on the

ground.

As Senior Vice President for Research for the EMEA region, Mr. Frantzen oversees the

planning and execution of IDC's standard research programs and consulting in some 74

countries in Western Europe, Central and Eastern Europe, and the Middle East and Africa.

His diverse experience across technology and industry segments, geographies, and

strategic discourses has made him one of the few visionaries able to offer a truly holistic

view of the ICT market.

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AudienceWho Will Be Attending?

Target Audience

Top C-level management representing the 150 most important enterprises in the country

CEOs, CFOs, CIOs, COOs, CTOs, CMOs

Deputies and director-level heads of key Greek ministries and public sector agencies

Speakers

Top IDC CEE analysts

Leading local/regional economists

C-level executives from major innovative technology and service providers

Participants

50+ senior level executives

10+ leading ICT experts

3+ IDC Staff

Altogether: 60+ participants

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Event Format

Venue

Intercontinental Athens

Date

19 March 2015

Patronage

Sponsored by selected innovative technology and

service providers

Organized by the IDC CEMA Conference team

Country Coverage

Austria, Bulgaria, Czech Republic, Greece, Hungary,

Poland, and Romania (dates provided on slide 13)

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Intercontinental, Athens

Intercontinental, Athens

Partnership ProgramBenefits and Fees

Value Added / Partner OptionsStrategic Partner

(limited to 1)

Partner

(limited to 3)

Networking

Partner

Onstage Presence

Keynote Presentation

Participation in panel discussion for C-level regional or

country head

Partner Representation

VIP passes for partner representative (C-level;

country/regional heads, incl. speaker)

Partner Invitations

Invitations for partner-selected CxOs

Advertisement and PR Package:

Advertisement in the digital event brochure

Logo and company profile in the digital event brochure

Inclusion in pre- and post-event PR activities

List of Attendees:

Full list of the event attendees

10 minutes

45 – 60 minutes

4 VIP passes

15 invitations

1 full-page ad

Yes

Yes

Yes

45 – 60 minutes

2 VIP passes

Yes

Yes

2 VIP passes

Yes

Yes

Partnership Fee: EUR 5,000 EUR 3,000 Eur 1,500

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Partner RolesWhy Should YOU Attend?

Unprecedented opportunities to:

Meet top executives from leading companies and organizations

Develop solid relationships at the most senior level

Position yourself as a thought leader and innovator

Tailored to your needs

Present visionary and thought-provoking content

Demonstrate greater value to the business user

Gain exposure among CxOs and the local ICT community

Engage with top regional and local ICT spenders

Leverage IDC marketing and media links to highlight your involvement and increase visibility

© 2014 IDC06/02/2015 11

IDC Predictions 2015Cities and Dates

Austria, Vienna, January 21

Czech Republic, Prague, January 22

Poland, Warsaw, February 11

Hungary, Budapest, February 18

Romania, Bucharest, February 24

Bulgaria, Sofia, February 26

Greece, Athens, March 19

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Terry Mattheoyianni

Conference Manager, Greece, Cyprus, Malta

Direct: +30 2107473674

Mobile: +30 6984 621 939

tmattheoyianni@idc.com

IDC Branch in Greece2-4 Mesogion Ave.115 27 AthensGreecewww.idc-cema.comwww.idc.com

Contact

Appendix Delegate Structure CxO Predictions Series 2014 – Positions

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33%

34%

33% CEO, MD, Board Member

IT-related C-level

Other

Appendix Delegate Structure CxO Predictions Series 2014 – Industry

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18%

13%13%

10%8%

6% 6% 5% 5% 4%3% 3% 3% 2%

1% 1%0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

Terms & Conditions (1/3)For IDC Events

This agreement relates to the non-exclusive Partnership of the events entitled "IDC Predictions" which are organized by the IDC CEMA ("The Organizer").

It will be the responsibility of The Organizer to show the logo of the Partner on its Web pages promoting the conferences and to organize a direct link to the Partner's homepage. The Partner will undertake to promote the conference on its homepage and to organize a link from its homepage to the IDC conference page.

The placement of any logos or marketing materials of the Partner’s local distributors, representatives, implementation partners, etc., with or in addition to the Partner's logo and/or material in or on conference promotional materials, at the exhibition area, in conference tote bags, or on any other collateral relating to the event is subject to an additional fee of EUR 1,500 per logo or individual item of material. Individual items of material may include (but are not limited to) logos, banner, stickers, pamphlets, brochures, Web banners, factsheets, fliers, desktop collateral (pens, mugs, notebooks, calendars, etc.), t-shirts, pins, and badges.

It will be the responsibility of The Organizer to ensure that the names of the Partners and their role as "sponsor" will be indicated together with the names of the other Partners, in all the places and circumstances in which The Organizer announces, presents, or describes the event(s). In particular, the names of the Partners will be indicated on the event’s communication material: advertising, invitations, brochures, press files, etc.

IDC Predictions Partners are required to appoint a top executive as a speaker, preferably a CEO, VP, or Country Manager. In order to ensure the integrity of the agenda and as a matter of respect for the efforts of all the Partners, The Organizer reserves the right to refuse the Speakers indicated by the Partners if their rank does not meet the event's requirements. If the Partner is unable to provide a suitable speaker, the speaking slot will be forfeited and no refund will be made.

The Organizer will have the right to move the Partner’s speaking slot, if necessary in order to ensure the smooth and logical flow of the agenda.

It is the Partner’s responsibility to arrange, sufficiently in advance of the conference, visas or any other official documentation necessary for entering the country where the event is held. The Partner is also responsible for dealing with customs authorities in case of transporting marketing materials or products for distribution or display at the conference. Upon request, The Organizer will provide contacts for agencies that will assist with the necessary administration. Furthermore, the Partner is liable for all costs associated with transporting marketing materials between cities. In the event that The Organizer arranges for such transportation, the Partner will be invoiced for these services at cost.

Each Partner will be authorized to publicize its partnership of the event in any way that it sees fit, providing that this fully and clearly respects the image of the event, its Organizers, and the other Partners.

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Terms & Conditions (2/3)

For IDC Events

It is understood that, in all circumstances, The Organizer retains complete authority over, and responsibility for, the program, contents, and management of the events. However, The Organizer holds no responsibility for the incorrect printing of brochures, conference programs, and badges if the required materials and information are not provided by the deadline set by The Organizer. Any additional services required by the Partner (hosts and hostesses, translation of materials for conference purposes, after-the-fact packing of conference bags with the Partner’s materials if said materials were not delivered on time, collating partner folders for conference tote bags, labeling, etc.), may be charged as an additional cost. The IDC Conference Director will inform the Partner of the applicable fees.

The signing of any partnership agreement guarantees the right to use the communication opportunities offered by the event as described above, subject to deadlines for advertising and press work.

Any Partner can make any suggestions concerning the organization of the event as it sees fit. Nevertheless, The Organizer reserves its inalienable right to determine the program, content, and management of the event in order to ensure its absolute objectivity and impartiality.

The Predictions Partners agree to follow the advice of the Predictions Content Committee related to content and style of their presentation. The final presentation shall be delivered to The Organizer no later than five days before the event.

The Organizer is solely responsible for the proper organization of the event and for the execution of this agreement. The Organizer is expressly not liable for damage caused by circumstances beyond the performance of this Agreement and especially for delays, interruptions, defects, or poor handling of the event derived from force majeure as well as errors arising from insufficient, incomplete, incorrect, or inaccurate data or information provided by the Partner. Nor shall the Organizer be held liable for any damage, including theft, deterioration, damage, loss of property, or personal injury that occurs within the area used by the Partner.

The Partner’s speakers hereby agree not to quote data from any competitors of IDC in their presentations if IDC has such data available. For this purpose, the Partner will submit its presentations to the Organizer at least 20 days before the conference, outlining the data it requires. Should the required data be unavailable at IDC, the Partner will then be allowed to quote other sources. In any instance where a Partner does not follow this procedure, the Organizer shall have the right to deem any slides quoting data from IDC competitors unacceptable, and such slides will not be shown at the conference.

If the Partnership Agreement is signed less than four weeks before the event, The Organizer does not guarantee that the Partner will receive all the benefits offered for that particular partnership level, especially those tied to third-party deadlines (brochures, advertisements, etc.).

All terms, conditions, and prices are strictly confidential.

An invoice will be issued upon receipt of order. Payment terms are 14 days from the date of invoice.

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Terms & Conditions (3/3) For IDC Events

Termination of Contract

In the event of a change in the date of the event, The Organizer shall send a written notification to the Partners. For reasons of force majeure, the event may be suspended or canceled. In case of a change of date, the Partner shall not be entitled to any refund of the amount paid. In case of cancellation, the partnership level and the fee will be transferred to another event on the IDC calendar, chosen by the Partner.

Due to the limited number of partnerships available, we are unable to accept cancellations. Upon signing the contract, the Partner will be liable for the full amount due.

Confidential Information

Each party acknowledges that, during the course of providing the Services, it is likely to obtain knowledge of confidential information of the other, where "Confidential Information" shall mean any trade secrets, commercial secrets, and other information, including, but not limited to, any inventions, products, product specifications, processes, procedures, machinery, apparatus, prices, costs, business affairs, future plans and ideas and names and addresses of any clients, customers, business associates or agents of a party and its group companies, whether in a tangible or other medium or communicated orally or visually, relating to such party's business or that of any of its clients, customers, business associates or agents or otherwise provided by such party in the course of this Agreement.

Each party agrees that: (a) the disclosing party has the right to prevent the use or copying of all or any part of its Confidential Information; (b) the disclosing party is the owner or licensor of all documents, drawings, and other media containing any information whatsoever supplied by or on behalf of it and its group companies; (c) when Confidential Information is received, the receiving party shall: (i) not disclose any Confidential Information to any third party without the disclosing party's prior written consent; (ii) keep all Confidential Information confidential at all times; (iii) keep all Confidential Information at all times in a secure place; (iv) not use any of the Confidential Information in any way for the benefit of itself or any party other than the disclosing party, either directly or indirectly, but use it only for the purposes of this Agreement; (v) not make, or have made, any copies or articles duplicating or embodying all or any part of the Confidential Information in any form without the disclosing party's prior written consent; and (vi) return to the disclosing party, on demand and in any event upon the termination or expiration, whether lawful or otherwise, of this Agreement, all documents and other articles containing Confidential Information and all copies, and to destroy any other articles, documents, and material derived from such documents or articles, and, if so required, promptly provide written confirmation that no copy of the Confidential Information or any part of it remains in the possession, custody, or power of the recipient or of any other party to which the recipient has provided such Confidential Information other than in the proper course of this Agreement.

Notwithstanding the above, the recipient shall not be liable for disclosure of Confidential Information if the same: (a) is generally available to the public without restriction or becomes publicly known without breach of this Agreement or through no wrongful act of the recipient; (b) is approved in writing for disclosure without restriction by a duly authorized officer of the disclosing party; (c) is already otherwise known by the recipient without restriction or accompanying obligation of confidentiality, or thereafter is developed independently by the recipient without breach of this Agreement; or (d) is required by a court or other competent authority to be disclosed (provided that the recipient has, subject to applicable law, used reasonable efforts to make such disclosure subject to a protective order or confidentiality agreement). The obligations set out in this confidentiality clause shall survive the termination for whatever reason (whether lawful or unlawful) of this Agreement.

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