Embed Size (px)
Citation preview
How is Technology and Social Mediaimpacting our REALTORⓇ Profession?
What is your ‘Webutation’
Objective
As a result of participating in today’s class, you will understand :
WEBUTATION-Discover what your online reputation is
BRAND YOURSELF- What do you want your webutation to portray?
TOOLS- Blueprint to create and support your webutation
INCLUDED: Facebook, Linked In, Twitter, Google +, You Tube
INTRODUCING: Periscope, Instagram and Snap Chat
Why do you need this?
ZERO MOMENT OF TRUTHby the time you meet someone,
they have researched all about you. You no longer have that “First Impression”
What is Webutation? Web Reputation
Making sure to market yourself through communication both verbal and nonverbal and online● Verbal● Nonverbal● Online● New ‘touch’
“What you do speaks so loud that I cannot hear what you say.” Ralph Waldo Emerson
Empowerment and Command
YOU are your own businessCreate your brand/nicheWho is your sphere of influence?Stuck? What did you like to do between the ages of 5-15? You already know 80% of your business
“The best way to predict your future is to create it.” Peter F Drucker
What is your Brand?
● Your brand should be a natural extension of you.
● Natural and not forced.
● Do what you LOVE!
How to Check your Webutation
Google yourselfGoogle your brand/ keywordsGoogle who you want to beGoogle your ‘competitors’This will also show you just how ‘busy’ your brand specialty too
Set up a Google Alert on yourself. You will get a notification when you are indexed by Google.
What if you see something bad there?
C.O.R.E.
● Create a Google account- your “home base”Name your e-mail address carefully. Your branding name is best.Use Google Drive for the databaseSave everything to the Drive- access from any device
● Make sure your branding presence is unified and amplifiedE-mail signatures, MLS, website, Facebook, Google+, LinkedIn & Twitter, Real Satisfied,
Facebook business page, Trulia, Zillow, Realtor.com (We can help with our One Day Intensive)
● C.O.R.E. Create Once Reproduce EverywhereRepurpose your content (put URLs in folder on Drive)
You.Realtor
● Use your website as a hub● .realtor domains available for free!● can set up realtor.com website for free● can direct to another website or● $60 year with Placester
○ site designs○ responsive○ idx○ blog
●
Online Marketing
● What do you use your website for?● Content marketing as hyperlocal expert● Mini spider webs
like, share, comment5-5-5 Rule. Like/Share/Comment 5 each day and night
● Keywords/ Brand● How to get Google ‘juice’
Social Media Dimensions
Dimensions for Photos:
851x315 Pixels for bannermust be 399 x 150 min sizePNG best180 x 180 Pixels for Photo
Personal Page FirstBusiness Page Next
Create message or share blog post on Business Page,Share to your Personal Page
Banner is 1500 pixel x 500 Pixelcan be 1263 x 421max size 2 mb
Periscope- Live streaming app owned by Twitteruses same profile if chosen
Periscope can auto tweet to twitterPeriscope streams last for up to 24 hours
Katch.me app saves all photosCan share to facebook business page automatically
Google +
Photo must be at least 250 x 250
banner is width of 1200 pixels or more, ratio is 16x9
Google + and Google bookmarks heavilyindexed by Google.
Are you registered on Google as a business?
You Tube
Photo shared by Google +
Capture is a photo editing tool- very cool
Banner is 2560 x 1400 4 MB Max
Photo must be at least 250 x 250
You Tube is owned by Google, so…just like Google + and Google bookmarks, heavilyindexed by Google.
Google Loves Google
Why are we obsessed about Google?
90% of clients start their search online on Google
Most people only search first two pages of Google
Where do they hide a dead body? Page 3 of google!
How do you get indexed by Google?
What is Google Juice?
How do you amplify your hard work?
Linked In
Photo 50 x 50 up to 400 x 400
Background 646 x 220
Logo 300 x 300 min400 x 400 best
Best things about Linked In● Biography ● Business● Professional Networking● Groups
Snap Chat and Instagram
New kidson the block!
How will theydisrupt/enhance?
Real Estate Related
How to Maximize ALL Real Estate marketing
and promotional opportunities
...for FREE.
MLSPIN
Make sure to be engaging and descriptive!
Set up Amplifiers! Found these on Page 1 of Google
MLSPIN
Connectto
Real Satisfied
OPT IN
They send you
reminderswhen
you sell!
Real Satisfied
Realtor.com
Ratings, Rankings, Reviews - OH MY!
This is how Realtor.com will show an area
Realtor.com Social Bios
“Easy to set up. Beautiful to look at. Portable so you can use it everywhere.”
Weavingwebsitessocial mediareviewsrecommendationsReal Satisfied
Reputation Marketing vs Management
Lots of people are commenting, liking, reviewing, friending and sharing ...and even more are listening
Reputation management was the first stage that businesses went through when they realized that what customers said about them online was affecting revenues either positively or negatively. They started to google themselves to see and respond to online testimonials. But reputation management is like chasing the train after it has already left the station!
Reputation marketing is like conducting that train. Reputation marketing is a combination of reputation management and branding. By taking action to stimulate reviews for your business, you can influence your reputation for the positive!
Reputation Marketing
● Create a strategic plan for where you want to focus your reviews and recommendations.
● Best way to get reviews is to give reviews.
● If you ask, prioritize where you send them.
● Explain why it would help you.
● Always reward them! We often send personalized DD cards.
Principle of Abundance
Abundance means for us that there is more than enough to go around.When we practice that there is enough… business, time, fun, we leave out the feelings of scarcity and create abundance.
There is no such thing as competition. Someone chooses you because you best fit them. You do not beat someone out of a listing…You do not lose out to them.You simply did not fit. Find your fit in your branding!
Online Systems
Setting up online systems for branding funnel● I recommend Google gmail account- Drive for Database and G+, ● Stay close to your name for Branding● Have a consistent message● Set up on professional email address with signatures, G+, ● Facebook, Twitter, Realtor.com, Real Satisfied, Linked In, etc.
“People create their own success by learning what they need to learn and then by practicing it until they become proficient at it.” Brian Tracey
Technology and Learning
● Utilize your iPhone or iPad● Follow blogs
○ agentrising.com, Inman News, Katie Lance○ KateLanaganMacGregor.com,
& MARealtor.com● Learn through tutorials● Keep it simple! Technology helps consumers AND us too!
System for Gratitude Marketing
● BOLD Day Challenge creates Google Database● Client Appreciation Program Hosted on Your Drive● Relation selling vs. results selling● Thank you notes- One Handwritten Note Per Day● New Agent Introduction Letter● Pop-by visits● Newsletter● Item of value
Proficiency
● Learn your new language and terms● Ignorance is no excuse● Utilize your resources● Power of tutorials● Practice~ tape yourself with phone app● Enroll in ONE Day Intensive to start/sharpen
your online brand.
Beware of Distractions!
Who do you want to spend your time with?Watch out for distractors:
Facebook-craigslist adResearch- web wasting
Follow One Course Until Successful! F.O.C.U.S!
Nimble Or Fickle?
Your vision shouldn’t change although your plan to get there may!
Slight adjustment can change the whole course (Trim Tab on Boat)
Brand yourself and be an optimized professional
REMEMBER
Follow One Course Until Successful! Do What You LOVE!
F.O.C.U.S!
Action Checklist❏ website❏ google❏ google +❏ facebook personal❏ facebook business❏ linked in❏ real satisfied❏ realtor.com❏ trulia❏ zillow❏ twitter❏ periscope❏ you tube❏ instagram❏ snap chat❏ gratitude marketing
Where are you putting
Usernames and Passwords?
KateLanaganMacGregor.comAnd Now… Kate.Realtor
Find Me! Friend, Like, or Follow! ...then see who I follow!I will friend, like, follow you back!Facebook- Kate Lanagan MacGregorPeriscope- Kate Lanagan MacGregorTwitter @katemaclanagan @bolddaychallenge @boldrealtorLinked In- Kate Lanagan MacGregorPinterest- Kate Lanagan MacGregorGoogle + Kate Lanagan MacGregorWhy me?!BBM-Beyond BOLD MediaAgent Rising Real Estate School and Training CenterBoard of Directors- SEMARChair- MAR Professional Development CommitteeI have presented at MAR Conference twice on similar subjects and am presenting again this year!
