Me,

An IMC Monthly PresentationMorgan Davis0ct. 7th/2011

& My Business!

Images legally taken from Yelp.com & Creative Commons image Search

What is YELP?

The first review was submitted to Yelp on October 12, 2004, Katherine W. wrote: "dirt cheap, good falafels.“

By May 2008, 10 million unique visitors arrived each month.

On June 27, 2011, 32,425 reviews were added to Yelp in one 24-

hour period.

(http://www.theatlantic.com/technology/archive/2011/07/infographic-the-incredible-six-year-history-of-yelp-reviews/242072/)

• Engaging platform• Brand Advocates• Contributes to local online

community• Mobile Apps.• Advertising

How YELP can HELP

• Awful reviews• SCAMMERS and fake reviews• Angry response to reviews by

businesses• YELP sales practices (accused)• Disgruntled patrons and employees• Difficulty removing a review

How YELP HURTS

• Write reviews and become an influencer• Follow local influential reviewers• Measure and understand analytics• Know where your reviews are coming

from• Encourage reviews• Engage or pioneer the local YELP

community• Google Places and Google+

Insights and Advice

• Write a review of the Student Association on Yelp and follow us on FB and Twitter.www.facebook.com/SAvoiceSLC@SAvoiceSLC

I will follow and retweet (at least once) anyone that writes a review on the SA

YELP page! #gotklout?

You YELP me & I’ll help you

Thanks a bunch! Questions?

Be sure to connect with me! @Morgan_KEC,

facebook.com/mdavis20facebook.com/IMCmonthly