What is Unilever

8/8/2019 What is Unilever

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WHAT IS UNILEVER

The Unilever is a global FMCG (Fast MovableConsumer Goods) Company. It has set up aParadigm in the global market. The companyattracts many of the customers through theoutrageous campaigning and grabs the best

talent in the industry. Unilever m-cap comesaround 25 b$.It is one of the elite members ofFortune 500 global companies and positionedwithin top 50.


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Introduction to Unilever

On any given day, two billion people use our products. From feeding your family to keepingyour home clean and fresh, our brands are part of everyday life.

Life partners

With 400 brands spanning 14 categories of home, personal care and foods products, no other

company touches so many people's lives in so many different ways.

Our brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favourites including Lipton, Knorr, Dove and Omo, to trusted local brands such asBlue Band and Suave.

From comforting soups to warm a winter's day, to sensuous soaps that make you feel fabulous,our products help people get more out of life.

We're constantly enhancing our brands to deliver more intense, rewarding product experiences.We invest nearly 1 billion every year in cutting-edge research and development, and have five

laboratories around the world that explore new thinking and techniques to help develop ourproducts.

Continuous development

Consumer research plays a vital role in our brands' development. We're constantly developingnew products and developing tried and tested brands to meet changing tastes, lifestyles andexpectations. And our strong roots in local markets also mean we can respond to consumers at alocal level.

By helping improve people's diets and daily lives, we can help them keep healthier for longer,

look good and give their children the best start in life.

We also believe that the very business of conducting business in a responsible way has a positivesocial impact. We create and share wealth, invest in local economies and develop people's skills both inside our organisation and in the communities around us.

Today Unilever employs 163 000 people, sells products in 170 countries worldwide, andsupports the jobs of many thousands of distributors, contractors and suppliers.


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Health & personal care

y First launched in France in 1983, our leading male grooming brand, Axe, now gives guysthe edge in the mating game in over 60 countries

y Our oral care brands Mentadent, Peposodent and Signal have teamed up with the world'slargest dental federation, the FDI, which represents over 750 000 dentists around theworld

y Lux became the first mass-marketed soap when it launched in 1924. Today it achievesannual global sales of over 1 billion

y Domestos is a best-selling brand in nine of the 35 countries in which it's soldy Recent breakthroughs at Rexona include Rexona Crystal, a deodorant that eliminates

unsightly white deposits on dark garmentsy Our Small & Mighty concentrated liquid fits into a smaller bottle, requiring half the

packaging, water and lorries to transport it, making it kinder on the environment

y Hindustan Unilever in India has launched a hand-wash product, Surf Excel Quick Wash,with a low foaming formulation, reducing the amount of water needed for rinsing by upto two buckets per wash.

Foods

y Knorr is our biggest food brand with a strong presence in over 80 countries and a productrange including soups, sauces, bouillons, noodles and complete meals

y Lipton's tea-based drinks include the international Lipton Iced Tea range, the Liptonrange in North America and Lipton Yellow Label, the world's favourite tea brand

y Becel/Flora pro.activ products have been recognised as the most significant advancementin the dietary management of cholesterol in 40 years

y In the mid-1990s we led the industry with our programme to eliminate almost all trans fatfrom our margarine

y We're the world's largest ice cream manufacturer, thanks to the success of ourHeartbrandwhich includes Magnum, Cornetto, Carte d'Or and Solero, and Ben & Jerry's and Breyersin the US.


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OUR VISION

Unilever products touch the lives of over 2 billion people every day whether that's throughfeeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh andclean, or by enjoying a great cup of tea, satisfying meal or healthy snack.

A clear direction

The four pillars of our vision set out the long term direction for the company where we want togo and how we are going to get there:

y We work to create a better future every dayy We help people feel good, look good and get more out of life with brands and services

that are good for them and good for others.y We will inspire people to take small everyday actions that can add up to a big difference

for the world.y We will develop new ways of doing business with the aim of doubling the size of our

company while reducing our environmental impact.

We've always believed in the power of our brands to improve the quality of peoples lives and indoing the right thing. As our business grows, so do our responsibilities. We recognise that globalchallenges such as climate change concern us all. Considering the wider impact of our actions isembedded in our values and is a fundamental part of who we are.


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UNILEVER EXECUTIVES

The Unilever executive (UEx) is responsible for managing profit and loss, and delivering growthacross our regions, categories and functions.

Paul Polman Chief Executive Officer

Paul Polman, Chief Executive Officer, was appointed an Executive Director to the Boards ofUnilever PLC and Unilever NV in October 2008, the first time an external candidate was chosenfor the role.

Douglas Anderson Baillie President of Western Europe

Douglas Baillie is a British national, born (1955) and educated in Zimbabwe. Doug graduatedfrom the University of Natal with majors in Business Finance, Marketing and BusinessAdministration and joined Unilever South Africa in 1978.

Professor Genevive Berger Chief Research &

Development Officer


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Genevive Berger was educated in physics and medicine, and holds three doctorates: a PhD inPhysics, a PhD in Human Biology and a Medical Doctorate.

Jean-Marc Hut - ChiefFinancial Officer

Jean-Marc Hut joined Unilever in February 2010 as Chief Financial Officer.

Dave Lewis - President, Americas

Dave Lewis has had a long career at Unilever, starting in 1987 and moving through different

roles in home and personal care in Europe, South America and Asia before being appointed toUEX in 2010.

Harish Manwani President, Asia Africa, CEE

Harish Manwani is an honours graduate from Mumbai University and has a master's degree inmanagement studies. He also attended the Advanced Management Program at the HarvardBusiness School.


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Sandy Ogg Chief HROfficer

Sandy was born in Norfolk, Virginia, US in 1954. He was educated at the US Coast GuardAcademy, George Washington University and Northwestern University and enjoyed a wide-ranging career in leadership development and change management before joining Unilever in2003.

Michael B. Polk President Global Foods, Home & Personal

Care

Michael Polk serves on the Executive Board (UEx) of Unilever. He was appointed President,Global Foods, Home and Personal Care in June 2010.

Pier Luigi Sigismondi - Chief Supply Chain Officer

Pier Luigi Sigismondi was appointed Chief Supply Chain Officer and a member of the UnileverExecutive in September 2009. An Italian national, he holds a Masters in Industrial & SystemsEngineering from the Georgia Institute of Technology, Atlanta, Georgia.


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Keith Weed - Chief Marketing and Communication Officer

Keith Weed began his career with Michelin and joined Unilever in 1983, moving on to seniorpositions in France and the USA and global roles. He holds a first-class degree in engineeringfrom the University of Liverpool.

OURFood brands

Unilever is one of the world's leading food companies. Our passion for understanding whatpeople want and need from their food - and what they love about it - makes our brands a popularchoice.

Becel, Flora

Becel / Flora products contain Omega 3 and 6 that help keep your heart healthy.

Bertolli

Bringing the Mediterranean lifestyle into your home.


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Blue Band, Rama

Try our healthy, affordable and convenient range of margarine products.

Heartbrand

OurHeart ice cream range aims to inspire people of all ages to taste the fun side of life.

Hellmann's, Amora

For sensational food and moods!

Knorr

Our products help people make every meal a little more special.


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Lipton

Making a big splash in the global beverages market.

SlimFast

Millions of people all over the world have lost weight with SlimFast.

Our commitment

We are committed to ensuring our products taste great and can form part of a healthy balanced

diet.

Great taste

Our brands help make everyday meals special. And theyre often a passport to world cuisine,turning local dishes into appealing new products. We have the heritage and knowledge to moveeffortlessly between cuisines and countries.

Flexibility

For people wanting to conjure up a meal in minutes, we make cooking and eating a pleasure. Oursolutions, ranging from a Knorr pasta snack to a Mediterranean-inspired Bertolli meal, givepeople everywhere more time to enjoy with friends and family. Meanwhile our Foodsolutionsteam is there behind the scenes when people eat out, working with chefs and caterers to createculinary masterpieces.

Healthy choices


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Our success is based on making healthy food the easy and enjoyable choice. World-classnutrition and health expertise enable us to provide options that can help you stay healthy andyou'll look good and feel good all at the same time. The benefits of brands such as SlimFast and

Flora/Becel pro.activ are recognised by members of the medical profession and all our brandsinclude good-for-you choices that can form part of a balanced diet.

Fun, indulgent & refreshing

We put more fun into a healthy balanced diet with Heart brand ice creams, including Magnum,Cornetto and fruit-flavoured ices from Solero. The Lipton range of tea and soft drinks bringrefreshment with natural vitality.

Food you can trust

Whatever people love about food, we aim to make sure they can trust us to source, make,distribute and market our brands in a way thats good for them and the world we share.

HOME CARE BRANDS

In many parts of the world we lead the home care market, with brands such as Omo, Surf,

Comfort and Cif. It's more than just hygiene with homes and clothes that are clean and caredfor, we help you get more out of life.

Cif

The power to deal with even the toughest dirt, every day.


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Comfort

The best care for your clothes, yourself and your family.

Domestos

Experts in killing germs. With Domestos you can be sure the job is done.

Omo

Giving your kids the freedom to get dirty, safe in the knowledge that Omo will remove thoseawkward stains.

Radiant

No other brand knows more about delivering superior whiteness than Radiant.


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Sunlight

Sunlight uses the magic of natural ingredients to create unbeatable results.

Surf

Surf is on a mission to make everything it touches brighter through cleaning and more!

PERSO

NAL CARE BRANDSOur personal care brands, including Axe, Dove, Lux, Pond's, Rexona and Sunsilk, are recognisedand respected around the world. They help consumers to look good and feel good and in turnget more out of life.

Axe

Helping males keep a step ahead in the mating game.


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Dove

Celebrating beauty's diversity

Lifebuoy

Accessible hardworking soaps and liquid gels.

Lux

Lux offers a range of highly appealing beauty products at a price you can afford.

Pond's

Helping to keep your skin looking and feeling naturally beautiful.


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Rexona

Rexona gives you the confidence to handle whatever the day has in store.

Signal, Close Up

Protecting and enhancing your oral health 24 hours a day.

Sunsilk

Sunsilk provides real solutions to women's everyday hair needs everywhere.

TIGI

Strongly influenced by fashion and sold only through professional hairdressers.


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Vaseline

To help you enjoy great, healthy skin everyday.

NUTRITIO

NWe've created policies and guidelines to ensure we always act responsibly when it comes tohealth and nutrition.

Acting responsibly

Millions of people around the world enjoy the foods and drinks we create. So the ingredients weuse, the formulations, and the way we advertise and market our brands can potentially make abig impact on global health.

We aim to act responsibly and have a strong nutrition policy. We've also developed a carefullyconsidered approach to health and nutrition which includes:

y encouraging a balanced diet with the right amount of proteins, carbohydrates, fats, vitaminsand minerals

y developing a growing range of low fat, low sugar, low calorie alternatives, plus more 'activehealth' products such as pro.activ

y marketing responsibility our foods and beverages and helping to reduce over-consumptiony helping people understand the nutritional benefits of our productsy creating products that reflect the fact that people will only eat foods that they enjoyy having sound specific evidence underpinning all our claimsy making significant contributions to researching the relationship on nutrition and health, such as

the effects of good fats (unsaturated fats), fruits & vegetables and vitamins and minerals

Clear communication

We've also developed a set of marketing principles to ensure we're always 'honest, decent andtruthful' in our communication which include special principles on advertising to children.


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As well as excluding anything that appears to condone over-consumption in our marketing, wealso prohibit anything that undermines the promotion of healthy, balanced diets and lifestyles, ormisrepresents snacks as meals. We will also make sure that any claims made in our marketing

about any of our products are supported by scientific evidence.

Under our principles for marketing to children, we ensure our advertisements don't conveymisleading messages, don't undermine parental influence, don't encourage pester power, don'tsuggest time or price pressure, don't encourage unhealthy dietary habits, and don't blur theboundary between promotion and content.

In addition, as well as supporting the development of international self-regulatory codes for allmarketing and advertising, we recently agreed to voluntarily restrict all paid marketingcommunications (with the exception of packaging) directed primarily at children under the ageof six years.

We believe that by putting these principles in place, we're not only doing the right thing, butwe're being proactive through voluntary self-regulation instead of simply reacting to externalpressures.

Related links

Unilever's food & beverage marketing approach

y Unilever Global Principles for Food and Beverage Marketing (2008) (229 KB)

HEALTH,HYGIENE & BEAUTY

Unilever aims to help people feel good, look good and get more out of life. At the heart of thismission is hygiene - and health through hygiene.

At the heart of our vision

The desire to be clean, active, energetic and healthy is common to every person, whether youngor old, whether rich or poor. To billions in the developing world, health is simply the absence ofillness. For them, health is the ability to go to work, to provide a square meal for their families.For their children, health is the ability to play, to go to school, to work towards a better future.For the affluent, health is more than just physical well being. For them the signs of good health being active, energetic, feeling good, looking good allow them to get the most out of life. Yetfor the millions of mothers who lose their children to diarrhoea and upper respiratory infections,health is simply about staying alive.


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The costs of poor hygiene

"Without good hygiene, consumers are vulnerable to a wide range of infectious diseases that not

only have the potential to severely undermine the quality of their lives, but even to end their livesprematurely," says Steve Miles, Global Vice President Health Brands.

"And the reality is that hygiene standards remain woefully low around the world, reflected in thehigh incidence of infectious intestinal diseases (IIDs), such as diarrhoea."

Although the IID problem is most severe in developing countries, where two million children dieeach year from diarrhoea, it is also a major issue in industrialised nations. In the UK, forexample, it is estimated that one in five people succumb to IIDs annually, leading to around 35000 hospital admissions and more than 30 deaths. Not to mention the physical and socialdiscomfort that millions of others suffer with these types of disease.

New risks

"The risks are likely to intensify," says Sally Bloomfield, a member of the InternationalScientific Forum on Home Hygiene (IFH), which receives an educational grant from Unilever."As populations age and the incidence of immuno-deficient diseases such as AIDS rises, morepeople will be vulnerable to the consequences of poor hygiene."

"Infectious diseases are also hopping around the world quicker than before due to globalisation,as we saw with SARS. In some cases, you can't treat these with antibiotics as they're viral; othersare bacterial but resistant to antibiotics, such as the hospital superbug MRSA (Methicillin

Resistant Staphylococcus Aureus)."

New pathogens agents that can cause disease are also constantly appearing. Since the 1970s,at least one new pathogen has been recorded each year. Good hygiene is often the only way toavoid many pathogens and their consequences.

A simple solution

One of the main stumbling blocks, says Dr Val Curtis at the London School of TropicalMedicine and Hygiene, is that most people do not use one of the world's most basic and widelyavailable home hygiene products the humble bar of soap.

"Hands are a superhighway for transmitting germs, but most people don't wash their hands withsoap and water at key times," she explains. "In the UK, for example, only 30% of people washtheir hands after going to the toilet and only 43% after changing a nappy." The statistics indeveloping countries are similar.

Health through hygiene


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May 2010 | United Kingdom

Dove - Men+Care

Doves first range for men helps them be as comfortable in their own skin as they are in theirlives.

June 2010 | United States of America

Magnum Magnum Gold Launch

An ad with all the makings of a heist movie, as a couple plan a daring raid.

2010 | UK and Ireland

Marmite Mother

A Marmite ad to shock and amuse. Marmite is a savoury spread you either love it or hate it

2010 | UK


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Sunlight (Vim Bar) Family Value

A glimpse into Indian family life, with the familys monthly shopping spread out on the table.

2010 | India

Degree and Rexona Tinkerbell

A swift sultry encounter between a glamorous hotel guest and a bell boy but all in the interestsof a good deodorant.

2009 | US and UK

Dove - Go Fresh

A new Dove Go Fresh Body Wash Energise advert takes a snippet of a young woman's dailyshowering routine.

December 2008 | United States of America


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PG Tips - Breakfast

This iconic 'Breakfast' PG tips advert won a Gold Award at the British Television AdvertisingAwards.

December 2008 | United Kingdom

Lynx - Dark temptation

Winner of 2008 Film Gold Cannes, Best Film Gold San Sebastian Festival and Best Film NYC

Festival.


Pot Noodle - Moussaka Rap

Lick it! In this hilarious ad from the UK's Pot Noodle team an amateur chef raps his way througha mountain of food preparation.



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Degree - Engineered

Degree's futuristic advert focuses on the superior antiperspirant qualities of their deodorant bycomparing it to a competitor product.

November 2008 | United States of America

Sunsilk - Capas Destacada

This is Sunsilks easily recognisable advert for its glamorous portrayal of the hair care routine.

October 2008 | Mexico

Dove - Evolution

A Dove advert once again challenges our concept of beauty. Evolution has won two Grand PrixCannes Advertising Awards.


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UNILEVERFOOD STATIONS

Unilever Foodsolutions is one of the world's leading foodservice businesses. The business works

with customers including caterers, restaurateurs and major hotel and fast-food chains to createfood solutions that help grow their business.

Understanding our customers

With half of people in the United States and a quarter of people in Europe claiming they find itdifficult to eat healthily away from home, we're helping by providing foodservice operatorsproducts that combine taste, consistent quality and healthier menu options cost-effectively.

Solutions vary as widely as our customers - products that add the right seasoning, flavour ortexture, pre-prepared ingredients that save time in a busy kitchen and new ways of serving foodon a large scale at consistent quality are just some examples.

Our focus is understanding our customers and designing solutions specifically to meet theirneeds, using our expertise in taste, chefmanship, food technology and service and the rightchoice of Unilever Foodsolutions products and brands.

Providing solutions

Unilever Foodsolutions helps to provide healthier options in several key ways. Firstly, we'rehelping to boost consumption of vegetables by making them more appealing, and developing'better for you' foods that are attractive, easy choices.


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In addition, we're continuing to train our Foodsolutions people and operators in the basics ofnutrition so everyone knows what they should be doing and what the benefits are.

We also focus on canteens and quick-service restaurants, which are under extreme pressure tooffer menus with healthier alternatives. We have started to work with quick-service restaurantsby enabling them to provide healthier options for consumers, such as Hellmanns Extra LightMayonnaise and Becel portions.

Innovations

Knorr Total Soup Solutions systems enable caterers to capitalise on the growing popularity ofsoup by making soups available, visible and attractive to consumers. The Knorr 100% Soup baroffers a choice of new and traditional soups created by Knorr chefs, together withcomplementary toppings to customise their soup.

Lipton Brewed Iced Tea is a tea preparation and dispensing system that provides foodserviceoperators with the ability to serve high-quality, fresh-brewed tea with ease.

A great range of lower-fat, great-tasting Hellmann's dressings, available through specialisedHellmann's dispensers, is helping a major fast-food chain to provide a healthy salad bar option ina growing number of outlets in North and Latin America.

In Belgium, our 'Good For You' range offers healthy, balanced recipes for lunch meals andsandwiches, with information materials to highlight the benefits. It's now used in around 100industrial kitchens.

Key facts & figures

The global food-service industry is worth over 350 bn and is growing rapidly as people aroundthe world eat out more than ever before. In the US, more than half of food expenditure nowhappens outside the home. In Europe, this figure is as high as one third and, in Hong Kong, 2.5meals out of every three are eaten away from home.

Global presence

Unilever Foodsolutions operates in 65 countries worldwide

Hellmann's real mayo


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Knorr pack of spices

Lipton tea

Sustainable Development Report

Sustainability is critical to the continued success of our business and to the environment andsociety we live in.

Welcome to Unilevers 2009 Sustainable Development

Report

Through our business and brands, we want to create a better future every day for people allaround the world: the people who work for us, those we do business with, the millions of peoplewho use our products, and future generations whose quality of life depends on the way weprotect the environment today. We published our Sustainable Development Report 2009, withpreliminary data, in this section in March 2010. Final data for all our environmental andoccupational safety performance indicators was published in May 2010. To read a summary ofour activities, a complementary Sustainable Development Overview 2009 is available todownload below.


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CEO introduction

Paul Polman explains Unilevers vision for sustainability.

About our business

Find out more about our business and brands worldwide.

An overview of our impacts


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Our business and brands have impacts at every stage of their lifecycle.

About our businessOn any given day, two billion people use our products. This gives us a unique opportunity tohelp improve their everyday lives.

Our business & brands

Unilever is one of the leading suppliers of fast-moving consumer goods, with products on sale in more

than 170 countries. Our strong portfolio of foods, home and personal care brands is trusted by

consumers the world over.

Our top 13 brands account for total sales of more than 23 billion. These brands are Axe/Lynx, Blue

Band, Dove, Flora/Becel, Heartbrand ice creams, Hellmanns, Knorr, Lipton, Lux, Omo, Rexona, Sunsilk

and Surf. Our top 25 brands account for nearly 75% of our sales.

In 2009 Unilevers sales were 39.8 billion. Our share of sales in D&E markets reached 49% in 2009, up

from 47% in 2008. Our definition of D&E markets includes all countries in Latin America, Central &

Eastern Europe, Africa and Asia, except Japan and Australia.

With consumers, customers, suppliers and shareholders on every continent, we describe ourselves as a

multi-local multinational. An important part of the local communities in which we operate, we bringour international expertise to the service of people everywhere.


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The Americas

y The Americas Operating profit (millions): 1 857y Turnover (millions): 12 743y Purchases of goods and services (millions): 9 136y Employees (year end): 40 750

Western Europe

y Operating profit (millions): 1 255y Turnover (millions): 11 947y Purchases of goods and services (millions): 8 850y Employees (year end): 27 710

Asia, Africa and Central & Eastern Europe

y Operating profit (millions): 1 908y Turnover (millions): 15 133y

Purchases of goods and services (millions): 10 563y Employees (year end): 94 540

Savoury, dressings & spreads

y Turnover (millions): 13 256y Underlying sales growth: 0.1%

Ice cream & beverages


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Personal care


Home care


Leading category positions

World number 1

Savoury

Dressings

Ice cream


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Deodorants

Spreads

Tea

Mass skin care

World number 2

Laundry detergents

Daily hair care

Local strengthHousehold care

Oral care

Related links

y CEO introductiony An overview of our impacts

Keep in touch with our latest financial results & presentations

y Investor centre

Documents

What is Unilever