What is the purpose of

Tendani Tsedu25 June 2014

Content

• Linkedin Background• Linkedin memberships• The purpose of Linkedin• Linkedin for journalists• Linkedin vs Who’s who

SA

Linkedin History• Linkedin was founded in December 2002 by a

group of five people- Reid Hoffman - Konstantin Guericke - Jean-Luc Vaillant- Allen Blue- Eric Ly

• It was launched to the public on 5 May 2003• In 2006 it had 20 million viewers • In 2011 it traded its first shares at NYSE

Linkedin Membership

• Linked has more than 300 million members

• It operates in over 200 countries

• It is available in 23 languages

• 67% of its members are outside the USA

• 39 million of the users are students and graduates

The purpose of Linkedin

• “To allow registered users to maintain a list of contact details of people with whom they have some level of relationship or connections” – Linkedin CEO, Jeff Weiner

The purpose of Linkedin

• For recruitment and job hunting

• Skills endorsement by your peers

• Business to Business marketing

• Research on other organisations or individuals

Linkedin for journalists• Stay on top of your beat – Follow company pages• Find the right source fast – helps to easily find people• Build your network – import contacts or link to

people who can provide you with information• Get scoops delivered to you – any changes to

company pages or people will be e-mailed to you• Find freelance work – Search companies you would

like to work for• Reach more people – send interesting articles to your

contacts

Linkedin vs Who’s Who SA

Linkedin• International• Help individuals and

companies to be in contact with people who have connection or similar skills

• You can contact someone through Linkedin

• Part of social media platforms

Who’s Who SA• Southern Africa region• Assists professionals to

create, manage and grow their personal brand/reputation

• Cannot contact a person through Who’s Who SA

• Not a social media platform

Thank You