WHAT IS THE INDY RACING LEAGUE

Sanctioning body of the IndyCar Series & Indy Pro Series

Premier form of motorsports entertainment

Unique cross section of drivers, tracks and venues

Built upon the core values and principles of the Indianapolis 500

Home to the Indianapolis 500 Largest spectacle in racing

Innovators in technology, safety and entertainment

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INDY RACING LEAGUE TRADITION

National sports property deeply entrenched in American sports history

Rich heritage and tradition95 years and counting

Pure, authentic, accessible open wheel racing

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INDY PRO SERIES INTRODUCTION

Developmental racing series sanctioned by the Indy Racing League

Founded in 2002 as way to introduce new talent to IndyCar Series

Offers teams opportunity to work their way up to IndyCar Series

Ability to develop driver, team and mechanic skills at a diverse set of tracks

Centerpiece of schedule is Freedom 100, contested at Indianapolis Motor Speedway

on Friday prior to the Indianapolis 500

Races nationally television on ESPN 2

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INDY PRO SERIES OBJECTIVES

Provide young open-wheel driversand teams with established career

path to the IndyCar Series and Indianapolis 500

Prepare up-and-coming talent for the challenges, technology and

competition of IndyCar Series Racing

Launch driver careers andsponsorship programs more

Economically

Establish entryway into IndyCarSeries ownership

Minimize cost of racing

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INDY PRO SERIES GOALS

Promote more drivers to IndyCar Series and Indianapolis 500

Increase car count and IndyCar Series team participation

Enhance sponsor and stakeholder value

Continue to control team/driver expenses

Raise the profile of the Indy Pro Series within the racing community

Promote our record of safety and performance

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EDDIE CHEEVER

"A VERY IMPORTANT PART OF OUR BUSINESS"

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INDY PRO SERIES FAST FACTS

Future stars of the IndyCar Series

$4 million in annual prize money

Photo finishes with side by side racing at 200MPH+

Affordable racing formula

Top competition

Racing on oval, street and road courses

Racing on environmentally friendly unleaded fuel

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INDY PRO SERIES BRAND

SpeedPrecision

BoldInnovative

CompetitiveAccessibility

Non-stop ActionWheel-to-Wheel

FUNCTIONAL EQUITIES

Aggressive AmbitiousAuthenticAll Access

Competitive SpiritLeading Edge

FairDiverse

EMOTIONAL EQUITIES

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FRONT LINE FOR DEVELOPMENT

Indy Pro Series is the frontline ofdevelopment for the future of the IndyCar

Series

DriversNext generation of IndyCar Series and Indianapolis

500 champions refine their skills and hone their talents in Indy Pro Series

TeamsMotorsports investors and entrepreneurs compete

in Indy Pro Series and represent future stakeholders of the IndyCar Series

SponsorsTomorrow’s motorsports marketing giants utilize

Indy Pro Series to test sponsorship design and activation, manage motorsport assets and

establish B2B relationships

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INDY PRO SERIES COST CONTROL

Cost of Operations Reduction Plan (CORP) provides teams with long-term reduction in

operating costs

Participant creditRewards teams for consistent participation

Midwest race concentrationDecreases mileage between events

DoubleheadersLowers operational cost-per-mile

Additional road/street eventsReduces the risk of crash damage

Engine lease/rebuild programMost cost-effective engine program in all of open

wheel racing

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INDY PRO SERIES ASSETS & DELIVERABLES

Team sponsors in Indy Pro Seriesreceive ideal combination of tangible

value and ROI benefits:

Brand AlignmentYoung, entrepreneurial culture perfect foremerging brands in technology, consumer

electronics, financial services and travel

Indianapolis Motor SpeedwayFreedom 100 at historic facility with

unparalleled access to Indianapolis 500

Quality Consumer ImpressionsQuality, one-on-one relationships with auto

racing’s most devoted fan base

Value and AffordabilitySponsorship and corporate hospitality programs

offer significant benefit for a fraction ofcost of other sport properties

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OPPORTUNITIES

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BRAND EXPOSURETeam sponsor brands are seen by millions of loyal consumers each week, on everything from pit boxes and team uniforms to the cars and trucks themselves. Wherever Indy Pro Series is seen, sponsor brands gain cost-effective exposure as active participants in the action.

BRAND EXPOSURE

ADVERTISING & PROMOS

PAINT SCHEMES

SHOW CARS

LICENSING

LOCAL IN-MARKET

DRIVER APPEARANCES

DRIVER ENDORSEMENTS

OPPORTUNITIES

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BRAND EXPOSURE

ADVERTISING & PROMOS

PAINT SCHEMES

SHOW CARS

LICENSING

LOCAL IN-MARKET

DRIVER APPEARANCES

DRIVER ENDORSEMENTS

Many team sponsors incorporate their sponsorships into their general marketing programs. Promotions, sweepstakes and targeted communications all allow team sponsors to attract Indy Pro Series fans (and non-fans alike) in exciting new ways.

ADVERTISING AND PROMOTIONS

OPPORTUNITIES

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BRAND EXPOSURE

ADVERTISING & PROMOS

PAINT SCHEMES

SHOW CARS

LICENSING

LOCAL IN-MARKET

DRIVER APPEARANCES

DRIVER ENDORSEMENTS

PAINT SCHEMESMany primary team sponsors leverage their promotions, sweepstakes, line extensions and other marketing campaigns through the use of alternate paint schemes.

OPPORTUNITIES

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BRAND EXPOSURE

ADVERTISING & PROMOS

PAINT SCHEMES

SHOW CARS

LICENSING

LOCAL IN-MARKET

DRIVER APPEARANCES

DRIVER ENDORSEMENTS

SHOW CARSBringing cars to retail locations, charity events and other points of consumer contact give team sponsors a way to connect with consumers by creating a “special occasion” for fans to take notice of team sponsorships.

OPPORTUNITIES

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BRAND EXPOSURE

ADVERTISING & PROMOS

PAINT SCHEMES

SHOW CARS

LICENSING

LOCAL IN-MARKET

DRIVER APPEARANCES

DRIVER ENDORSEMENTS

DRIVER ENDORSEMENTSConsumers recognize Indy Pro Series drivers and equate them to their sponsor brands, making them some of the most effective endorsers in marketing. Stars like Danica Patrick and Helio Castroneves have already delivered massive value in exposure and sales for their sponsors; and rising stars like Marco Andretti, Alex Lloyd and Hideki Mutoh are building powerful consumer relationships with every passing week.

OPPORTUNITIES

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BRAND EXPOSURE

ADVERTISING & PROMOS

PAINT SCHEMES

SHOW CARS

LICENSING

LOCAL IN-MARKET

DRIVER APPEARANCES

DRIVER ENDORSEMENTS

DRIVER APPERANCESDrivers are powerful spokespeople for Indy Pro Series team sponsors, providing an accessible personality to share brand messages. Everywhere they go, drivers serve as ambassadors for team sponsor brands as they interact with consumers.

OPPORTUNITIES

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BRAND EXPOSURE

ADVERTISING & PROMOS

PAINT SCHEMES

SHOW CARS

LICENSING

LOCAL IN-MARKET

DRIVER APPEARANCES

DRIVER ENDORSEMENTS

LOCAL IN-MARKET ACTIVATIONWhen Indy Pro Series events come to each market, they create added opportunities for team sponsors to interact with consumers and leverage the excitement of the event.

OPPORTUNITIES

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BRAND EXPOSURE

ADVERTISING & PROMOS

PAINT SCHEMES

SHOW CARS

LICENSING

LOCAL IN-MARKET

DRIVER APPEARANCES

DRIVER ENDORSEMENTS

LICENSINGIndy Pro Series licensed products are a powerful way to reach consumers, giving them additional chances to show their loyalty and interact with team sponsor brands.

PRIMARY SPONSOR

ASSOCIATE SPONSOR

Multiple placements are available on the driver’s uniform. From full, primary sponsorship to associate placements, each team can assist in finding the opportunity that helps to maximize sponsorship investment and meet marketing goals.

DRIVER POSITIONS

DRIVER POSITIONS

CAR POSITIONS

PRIMARY SPONSOR

CAR POSITIONS

NOSE WING

REAR WING

ENGINE COVER

ASSOCIATE SPONSOR

MICHAEL ANDRETTI

"GREAT FOR TRAINING NEW DRIVERS AND GREAT FOR TRAINING NEW CREWS THAT MAY END UP

MAKING THE STEP UP IN THE NEXT FEW YEARS."

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INDY RACING LEAGUE FAN BASE

37 million IndyCar Series fans worldwide

1 in 5 U.S. adults are IndyCar Series fans

Desirable and diverse audience

Well-educated adults with greater discretionary income

Heavy consumers of TV, print, and radio media

More brand loyal than average consumer

Early adopters of innovation and technology

INDY PRO SERIES DEMOGRAPHICS

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INDY PRO SERIES 2008 MEDIA PLAN

All Indy Pro Series eventsbroadcast on ESPN2 in HD

Ratings competitive with otherniche sport properties

Affordable in-car camera, productintegration and ad buy programs

Within next year, dedicated, loyal viewers will:

Quality audience is also:

• Make more than 2.4 million travel reservations• Manage more than 1.2 million personal finance and investment accounts• Purchase more than 1.3 consumer• electronic products

• Four-times as likely to install a home security system• 92% more likely to stay at an upscale hotel or resort• Twice as likely to employ a financial planner or adviser

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INDY PRO SERIES BROADCAST PACKAGE

2008 INDY PRO SERIES SCHEDULE

March 29Homestead-Miami Speedway

April 5-6Streets of St. Petersburg

April 27Kansas Speedway

May 23Indianapolis Motor Speedway

June 1The Milwaukee Mile

June 21Iowa Speedway

July 25*Watkins Glen International

July 21Nashville Superspeedway

July 19-20Mid-Ohio Sports Car Course

August 9Kentucky Speedway

August 23-24Infineon Raceway

September 7Chicagoland Speedway

28Same-Day Doubleheader*

DRIVERS MOVING AHEAD

MARCO ANDRETTI29

Over past five years, 14 drivers have graduated from Indy Pro Series to IndyCar Series,

Indianapolis 500 and IndyCar Series Team Testing Program, some include:

STAKEHOLDER TESTIMONIALS

“Our continuing involvement with the Indy Pro Series produces a variety of benefits for our company. While the on-track competition allows us to explore new technologies, we also collect an excellent return on investment. We believe racing in the Indy Pro Series has been a key element in a comprehensive marketing program through which Firestone has seen a steady increase in sales.”

“I’m a strong supporter of the Indy Pro Series, and believe it’s the best opportunity for young drivers and teams to enter professional open-wheel racing in America. The unique engine and chassis formula offers a level of competition where young men and women can truly develop their skills and become future racers, not just drivers.”

Rick Mears Four-Time Indy 500 Champion,

Driver Coach and Consultant

Al SpeyerExecutive Director, Firestone Racing

“I’ve participated in motorsports for more than 40 years and have raced in the Indy Pro Series since its inception in 2002. The Indy Pro Series was established on a level playing field so that every team in the paddock has access to the same engines and equipment. Furthermore, the mix of ovals and road courses provides a platform for drivers and teams to develop their skills and ultimately advance to the IndyCar Series.”

“Team ownership in the Indy Pro Series has been one of the most personally rewarding accomplishments of my career. As a former driver, I enjoy the opportunity to work with young drivers as they transition from other support series. From a business perspective, it delivers a high level of competition at a very low cost-per-mile. Most importantly, our sponsors and business partners appreciate the value of running in conjunction with the IndyCar Series and the Indianapolis 500.”

Sam SchmidtIPS Championship Winning Owner,

Sam Schmidt Motorsports

Brian StewartIPS Championship Winning Owner,

Brian Stewart Racing