WHAT IS STORYTELLING? - IIBA Sacramento

WHAT IS STORYTELLING?

MORE THAN $3 BILLION IN REVENUE

WHY STORYTELLING IN BUSINESS?

MAKES YOUR DATA

MEMORABLE

HELPS YOU

STAND OUT

INSPIRES AUDIENCE

TO ACT

WHAT’S SO SPECIAL

ABOUT 30?

LIGHTHOUSES &

LEADERSHIP

WE ARE ALL STORYTELLERS

AND ALSO STORY-LISTENERS

BOTH!

LET’S COMPARE

THESE STORIES…

VISION STORIES

WHO I AM STORIES

TEACHING STORIES

WHY I AM HERE STORIES

VALUES-IN-ACTION STORIES

I-KNOW-WHAT-YOU-ARE-

THINKING STORIES

STORY TYPES

EXPERIENCE

FAMILY

BOSS

COLLEAGUES

VACATION

CUSTOMERS

PROJECTS

PRODUCTS

TECHNOLOGY

COMPETITORS

STORY SOURCES

BUILDING

YOUR

STORY

BUILD THE PLATFORM

THE CATALYST

THE CONSEQUENCE(S)

CLIMAX

RESOLUTION

KEY LEARNING

KEY STORY ELEMENTS

DON’T BE

BORING

Never deliver a presentation you

wouldn’t want to sit through.

-Duarte’s Golden Rule

START

STRONG

ENGAGE ALL FIVE SENSES

BUILD UPON THE D’S

DRAMA

DETAILS

DIALOGUE

Have high stickiness

Makes the audience care

Engages and shares ownership

MAKE THEM

LAUGH

YOUR 3 TAKEAWAYS

STRATEGICALLY PLACE YOUR STORY

INCLUDE LEFT- AND RIGHT-BRAIN MESSAGES

REMEMBER WE ARE ALL STORYTELLERS

THE BLIND MEN & THE ELEPHANT

A PARABLE FOR ALL BUSINESSES

BUILD YOUR STORY

PRACTICE MAKES PERFECT

“There have been great societies that did not use the wheel, but there have been no societies that did not tell stories.”

Ursula K. Le Guin

Blue Shield BA

Showcase

page 26

Blue Shield of California

Business Analysis Community of Practice

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https://shieldcentral.blueshieldca.com/ce/bacp/SitePages/Home.aspx

https://shieldcentral.blueshieldca.com/ce/bacp/SitePages/Home.aspx



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Business Analysis Professionals Group - Yammer

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https://www.yammer.com/blueshieldca.com/#/threads/inGroup?type=in_group&feedId=667123712&view=all

https://www.yammer.com/blueshieldca.com/#/threads/inGroup?type=in_group&feedId=667123712&view=all


Questions?

31

Thank youThank youThank you

IIBA-AAC

Study CohortMike Ciccarelli,Akhilesh Sharma

page 33

Our Experience

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What we learned

• Agile Specific terminologies

• Overall agile principals and different techniques as they apply to different horizons

• BABOK Agile Extension vs BABOK (Very High Level)

What helped the most

• Cohort’s support:

• Met Every Wednesday

• Volunteer Facilitators to provide a summary

• Material:

• BABOK Extension and Study guide (Adaptive US- Endorsed Education Provider)

• Adaptive US Question Bank, flash cards, detailed study plan.

Difficulties we faced

• Constant comparison of agile framework with the current SDLC framework in place (Change in Mindset needed)

• Lack of practical examples

• Quality of the study material and uncertainty (for the material we picked)

our journey continues

• Practice, practice, practice• Schedule a test date

35


Questions?

36


Project

Initiation

EngagementRija Pagarkar,

Business Systems Analysis

page 38


•Benefits of BSA early engagement on

Strategic Projects

• Impact of early engagement deliverables

and connection to IIBA BABOK

•Questions

Agenda

page 39

Blue Shield of California 40

Product Scope

Project Scope

What are we building?

How are we building it?

Objective: More Effective Project Startup:

Changes are now in place for BSA to partner with

Project PMs on defining the scope and impacted

stakeholders earlier and more accurately, ensuring

all information is intact and available to 'jump start'

the Planning phase.

Initiation Phase – BSA engagement



41

What is the scope and what are the impacts?

Benefits of Success:

• Streamline entrance to planning and requirements elicitation process

• Improvement to quality of requirements

• Minimize Change Requests and scope creep

• Improve accuracy of planning resource estimates

Measurement: 50% of identified 2019 projects

Status: 30 projects in progress or completed

Blue Shield of California 42

•Baseball Card & Blueprint data applied

•Business Objectives

•Existing Process and Requirements Information

•Preliminary end state draft

• Scope Document

• SDLC Processes

• Change Mgmt & Readiness

•Project Mgmt Lifecycle

•Expert feedback

Scope Document (BSA) Project Charter (PM)



Stakeholder

AnalysisImpact

Assessment

Scope

Document/

Business

Needs

Estimation

Project

Assigned

Initiation Phase

Begin

Requirements

Gathering

43

Planning Phase

Requirements

Delivery

Schedule

Initiation Phase – BSA Deliverables


BSA initiation engagement & BABOK

44


Deliverable Impact IIBA BABOK

Connection

Stakeholder

Analysis

A single template used by

both PMs and BSAs to

document the stakeholders

for a project.

Ensures the right

people are engaged

at the right time and

that the project team

and stakeholders

clearly understand

roles and

expectations.

• Stakeholder

Engagement

Approach

Impact

Assessment

Identifies the business area

and systems impacted, the

high-level description of

the impact, complexity

level, contacts to engage

further, and type of

impact. Also identifies

impacts to enterprise

business process models

and capabilities.

Leveraged to define

scope and

understand the

resources that will be

required to

implement the

project.

• Prepare for

Elicitation

45



Deliverable Impact IIBA BABOK

Connection

Scope

Document

Formal approved

document that defines

project scope and

business needs. Integrates

with Project Charter.

Ensures projects

entering

requirements phase

have a clear

definition of the

business need.

• Prepare for

Elicitation

• Prioritize

requirements

Estimation Used to document in

detail the BSA estimate for

a project. Information

gathered during Impact

Assessment and scoping

sessions is used to

calculate Level of Effort.

Early engagement

results in estimates

with a higher

confidence level.

Impacts Project

cost/Budget; a

key underlying

element for all

knowledge

areas

Requirements

Delivery Plan

Used to document

complete list of BRDs,

analyst assignments, BRD

session schedules,

invitees, and deliverable

due dates for Planning

phase execution.

Ensures alignment

within project team

on approach to

requirements

gathering and

monitored

milestones.

• Manage

Stakeholder

collaboration

• Prepare for

Elicitation

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Questions?

47


Documents

WHAT IS STORYTELLING? - IIBA Sacramento