What is SAP CRM Marketing Attributes

8/10/2019 What is SAP CRM Marketing Attributes

1/5

11/12/2014 What is SAP CRM marketing attributes | SCN

http://scn.sap.com/thread/1118957 1/5

Getting Started Newsletters Store

Log On Join UsHi, Guest Search the Community

Activity Communications Actions

Browse

Tweet0

17 Replies Latest reply : Jul 21, 2014 11:49 AM by nitesh singh

Share

18833 Views Topics: customer_relationship_management

Average User Rating

(0 ratings)

What is SAP CRM marketing attributesThis question is Assumed Answered.

Hi Experts, Can someone breif me about the Marketing attributes?. Why it is used?. Are these attributes created

at the BP level via EEWB ? or anywhere related to EEWB?.

Any help/hint will be ap preciated.Thanks, Sudeep..

Sude ep Dile epkumar Nov 7, 2008 5:57 PM

Helpful Answers by karuna Makam , karuna Makam

Re: What is SAP CR M marketing attributes

Hi Sudeep, Marketing attributes has nothing to do with EEWB. You can find these attributes in the BP transactionunder 'Marketing attributes' tab.These are mainly for CRM marketing during CAMPAIGNS. Thanks,Karuna.

Like (0)

Helpful Answer

karuna Makam Nov 7, 2008 6:32 PM (in response to Sudeep Dileepkumar)


You can assign attributes that have already been created to a business partner at the "Marketing Attributes" tab in any business partner. Creating the attributes themselves is a different task altogether and it depends on the version of CRMyou are using. For example, in CRM 4.0 you create them from a menu path in the main CRM menu. If you are using CRM 2007, marketing attributes are created by going to transaction SPRO and creatingthem in there.

Like (0)

Michael Powals Nov 7, 2008 7:02 PM (in response to Sudeep Dileepkumar)
http://scn.sap.com/people/karuna.gangireddyhttp://-/?-http://-/?-http://scn.sap.com/people/michael.powalshttp://-/?-http://scn.sap.com/people/karuna.gangireddyhttp://scn.sap.com/people/sudeep.vd2http://scn.sap.com/contenthttp://scn.sap.com/actionshttp://scn.sap.com/communicationshttp://scn.sap.com/activityhttp://scn.sap.com/login.jspahttp://scn.sap.com/thread/login.jspahttp://scn.sap.com/welcomehttp://www.sapstore.com/http://scn.sap.com/community/newslettershttp://scn.sap.com/community/getting-started


2/5




Hi Sudeep,

Find Below Txn code: Maintain/Create Attributes - CRMD_PROF_CHARMaintain Attribute Sets- CRMD_PROF_TEMPL

Assign Attribute Values to Business Partners - CRMD_PROF_BP U can assign this attributes to u r BP and use the attributes for Target group creation for CampaignExecution.

Regards,Dipesh.

Like (6)

Dipesh Date Nov 8, 2008 6:14 AM (in response to Sudeep Dileepkumar)


Thank you mike, karuna, thanks for the quick response. Now, can you give an example of marketing attribute or scenario which needs the creation of marketing attribute?. This could solve my problem. Thanks, Sudeep..

Like (0)

Sudeep Dileepkumar Nov 7, 2008 8:06 PM (in response to Michael Powals)


Hi Sudeep, Here is what i did. 1. Created Marketing Attributes and assigned them to BP.2. Create Target groups picking the criteria you wnat to market/campaign.3. Finally create a campaign selecting the Target groups you created.

Accoeding to the setting set in the config for this campaign like-> Channel for communication medium -> Template for Emails. Hope this helps,Karuna.

Like (0)

Helpful Answer

karuna Makam Nov 7, 2008 9:19 PM (in response to Sudeep Dileepkumar)


Hi Dipesh, My client requirement is to run a campaign based on the Balance of the customer. Can youplease guide me how to configure a attribute, attribute set, Data source and Attribute List. ThisBalance Option is there in my BP under a Z program table. Please help me out to configure theabove 4 an d how to assi gn the attribute set to the BP. As the BPs are more that 1.5 crore. We areusing 7.0 .

Regards,Hemanth.B

Sap Adherent Oct 1, 2012 11:04 AM (in response to Dipesh Date)
http://scn.sap.com/people/hemanth.batchuhttp://scn.sap.com/people/karuna.gangireddyhttp://scn.sap.com/people/sudeep.vd2http://-/?-http://scn.sap.com/people/dipesh.date


3/5




Hi Sudeep,Marketing attributes are used to enhance the BP master data ie if you want to include moreinformation about a BP which is not already available in the field provided in the BP masterdata,but ithas nothing to do with EEWB it has separate set of transactions ,these are- Maintain/Create Attributes - CRMD_PROF_CHARMaintain Attribute Sets- CRMD_PR OF_TEMPL (group attributes together)

Assign Attribute Values to Business Partners - CRMD_PROF_BP (assign the attribute set to BP )When you assign it to your Bp,it appears in teh Marketing attribute tab page in BP masterdata For eg. you want to include turnover of your customer in his masterdata,then you can craete an

attribute called turnover and assign to the customer RegardsItty

Like (0)

Itty Kohli Nov 12, 2008 7:36 AM (in response to Sudeep Dileepkumar)


Sudeep Dileepkumar Nov 21, 2008 9:05 PM (in response to Sudeep Dileepkumar)

Like (0)


Hey, I know how to create attribute groups and attributes. But when I do did with format DATE and Iwant to add this attribute to BP, I can't add any values. Fields are greyed out...Do you know how Ican solve this?

Many thanks

Like (0)

Tuyen Nguyen Jan 16, 2013 6:21 PM (in response to Dipesh Date)


Thanks for answering the question. Very accurate reply. Worked very well.

Like (0)

Sagar Mopagar Jan 25, 2014 8:12 AM (in response to Dipesh Date)


I'm actually trying to retrieve the marketing attrributes assig n to a contact of an accoun t (BP).In CRM 7 I can can see the attributes by looking at the Account (BP), then looking at the contacts,then looking at the Marketing attributes assigned to them. There can be more than one marketingattribute assigned to a single contact. So this is slightly different than obtaining the marketing attributes of an account (BP), and waswonderin g if you know of an FM/BAPI/Method that might retrieve the contacts and marketin gattributes for a given accou nt (BP). Jason

Like (0)

Jason Stratham May 11, 2010 2:06 PM (in response to Itty Kohli)
http://scn.sap.com/people/jason.strathamhttp://scn.sap.com/people/sagar.mopagar1http://scn.sap.com/people/nguyen.tuyenhttp://-/?-http://scn.sap.com/people/sudeep.vd2http://-/?-http://scn.sap.com/people/itty.kohli


4/5



Thanks

Like (0)


I'm working on CRM 5.2 which should be similar to 2007.I did find the t-codes mentioned above (eg. CRMD_PROF_CHAR)

However if I want to follow a menu path what is the menu path in the SAP GUI? Thanks! Edited by: Vinita Pande on Oct 26, 2010 12:18 AM

Like (0)

Vinita Pande Oct 26, 2010 12:19 AM (in response to Sudeep Dileepkumar)


Hello, I am working on demo for bank and basically trying to replicate few sceanarios from 1 system toanother. I found few Z attribute sets under Marketing attributre tab and I am wonderin g where can Itake a closer look in spro in order to createm in another system. Thanks.

Like (0)

Nauris Dauksta Nov 10, 2010 2:41 PM (in response to Sudeep Dileepkumar)


hi every one,when i am tracing attribute.that particulate attribute have differ tables .

my question is how can i find exact attribute ?regradeskasi

Like (0)

kasi b Nov 22, 2013 10:19 AM (in response to Sudeep Dileepkumar)


As far as I know you can't see this in spro.Instead you can use the transactions belowMaintain/Create Attributes - CRMD_PROF_CHAR or CRMM_ROUT_PROF_CHAR

Maintain Attribute Sets- CRMD_PROF_TEMPL

And the tables associated are: AUSP: BP Attribute set Attribute relationCABN: Attribute setsCAWN: Attributes

Like (0)

John Paul May 15, 2013 10:50 PM (in response to Naur is Dauksta)


These following are the table for attribute_set and attribute and its value.Important Tables :

INOB: Object ID, BP Number

sunny K umar Jul 16, 2014 10:30 PM (in response to kasi b)
http://scn.sap.com/people/sunnykhttp://scn.sap.com/people/kutjohnhttp://-/?-http://scn.sap.com/people/kasi.bhttp://-/?-http://scn.sap.com/people/nauris.daukstahttp://-/?-http://scn.sap.com/people/vinita.pande


5/5



Follow SCNSite Index Contact Us SAP Help PortalPrivacy Terms of Use Legal Disclosure Copyright

Tweet0Share


Hi Sudeep, In this let us see how we can create a attribute and assign the attribute to the attribute set and assignthe attribute set to the BPs marketing attributes. We need this to gro up the customer using thesegment builder and run a marketing campaign with this information.For example

If you are a credit card company and if bunch of your customers are traveling abroad then you cancreate a attribute name as International traveler with value YES or NO. Every time if your customer spends some money outside your country using your card you can automatically update Internationaltraveler as YES. Later you can targe t that group of customers with attribute International travel er withvalue YES for low exchange rate for international traveler or low interest rate if they buy ticket throughyour company using your credit card(you can use the segment builder to create a group using themarketing attributes).from the above example you should be able to understand why we need the marketing attribute.There is no coding at all. All of them are config. This is wonderful. here you can learn how to create Attribute Creating an A ttribute for more details of CRM you can visit this link http://www.saptechies.com/search.php?siteSection=0&searchText=CRM

Regards Nitesh Singh

Like (0)

nitesh singh Jul 21, 2014 11:49 AM (in response to Sudeep Dileepkumar)

KSSK: Object ID, Attribute set IDCABN: Attribute ID and nameCAWN: Attribute name and valuesCAWNT: Attribute values and its description.

AUSP: BP GUID, Attribute Name, Value, Object IDKLAH: Attribute Set Name, ID These are following two function will help you to find out the attribute set,attribute and value which assigned to BP , just pass the bp_guid in first

method then get the attribute and bp_guid pass it to the second function itwill fetch all data assigned to BPCRM_MKTBP_READ_ALL_TPL get the attribute_set assigned to bpCRM_MKTBP_READ_BP_DATA get attribute and its value assigned tobp

Like (0)
http://-/?-http://scn.sap.com/people/singh.niteshhttp://www.sap.com/corporate-en/our-company/legal/copyright/index.epxhttp://www.sap.com/corporate-en/our-company/legal/impressum.epxhttp://www.sdn.sap.com/irj/scn/policyhttp://www.sdn.sap.com/irj/scn/policy?view=PPhttp://help.sap.com/http://scn.sap.com/docs/DOC-18476http://scn.sap.com/docs/DOC-19361http://spr.ly/SCNgoogleplushttp://bit.ly/SCNLnIhttp://bit.ly/SCNyouThttp://bit.ly/SCNFBhttp://bit.ly/SCNTwR

Documents

What is SAP CRM Marketing Attributes