WHAT IS REQUIRED FOR A SUCCESSFUL APPLICATION OF GAMIFICATION?Jermaine Benjamin Dale Bruce

M2041688

INTRODUCTION

My topic of focus will be gamification and its proven success within different societies.

This will benefit my area of study as this is a fairly fresh fragment of games design and with a growing industry value of around 2.8 billion there is plenty of room to mature.

The knowledge gained from this investigation can be applied outside the games industry improving my employability.

RATIONALE

Gamification is something that has always intrigued me but I know very little about it. This is a perfect opportunity for me to learn more about this fascinating part of the industry and will allow me to develop skills in another area of design as well as games.

I’m excited about this module as my topic of choice coincides with my games practical project and this will benefit the development significantly.

In regards to employability I believe this could be used as a gateway into the games industry as gamification can be applied to a variety of media and services.

MIN

D M

AP

RESEARCH - ARTICLES

Conaway, R., and Garay, M.C. Gamification and service marketing 2014

Deterding, S., Dixon, D., Khaled, R. and Nacke, L. From Game Design Elements to Gamefulness: Defining “Gamification”

Insley, V., and Nunan, D. Gamification and the online retail experience 2014

Kim, B. Gamification: Examples, Definitions and Related Concepts 2015

Paavilainen, J., Hamari, J., Stenros, J., Kinnunen, J. Social Network Games: Players’ Perspectives 2013

Phetteplace, E. Gamification in Libraries: The State of the Art 2014

Wortley, D. Immersive Technology Strategies 2013

RESEARCH – BOOKS

To the left is an image of the books I have already rented from the library and below are some books of interest.

Chandler, Hearther Maxwell (2008) Game Production Handbook. 2nd Ed. Infinity Science Press

Merritt, Gerard C. (2011) People, Planning, and Production for Video Game Development.

Needle Rat Tech

National Writing Project (2010) Because Digital Writing Matters: Improving Student Writing in

Online and Multimedia Environments. Jossey Bass

RESEARCH – WEBPAGES

Burke, B. (2012) Gamification 2020: What Is the Future of Gamification?. Available at: https://www.gartner.com/doc/2226015?refval=&pcp=mpe (Accessed: 23 October 2015).

Develop (no date) Cutting Edge Gamified Applications to Launch at Gamification Summit Showcase. Available at: http://www.develop-online.net/press-releases/cutting-edge-gamified-applications-to-launch-at-gamification-summit-showcase/0159364 (Accessed: 23 October 2015).

Develop (no date) Gamification Market to Reach $2.8 Billion in US by 2016, According to New Findings. Available at: http://www.develop-online.net/press-releases/gamification-market-to-reach-2-8-billion-in-us-by-2016-according-to-new-findings/0159775 (Accessed: 23 October 2015).

Develop (no date) Met Office campaign shows value of gamification, says Digital River. Available at: http://www.develop-online.net/press-releases/met-office-campaign-shows-value-of-gamification-says-digital-river/0159547 (Accessed: 23 October 2015).

Growth (2014) What is the future of gamification?. Available at: http://www.growthengineering.co.uk/what-is-the-future-gamification/ (Accessed: 23 October 2015).

Skeldon, P. (2015) Zizzi’s customer engagement triples thanks to mobile gamification. Available at: http://internetretailing.net/2015/10/zizzis-customer-engagement-triples-thanks-to-mobile-gamification/ (Accessed: 23 October 2015).

RESEARCH – WEBSITES OF INTEREST

EpicWin – https://play.google.com/store/apps/details?id=com.supermono.epicwin

EpicWin – www.rexbox.co.uk/epicwin

Chore Wars – www.chorewars.com

The Fun Theory – www.thefuntheory.com

IMAGE REFERENCE

CSiG – EpicWin - http://www.daddy-geek.com/wp-content/uploads/2015/03/apps_0008_Epic-Win.jpg

CSiG – ChoreWars - https://tuptdown.files.wordpress.com/2010/02/chore-wars.jpg

QUESTIONS?

Deepest Bin - https://www.youtube.com/watch?v=cbEKAwCoCKw

Piano Stairs - https://www.youtube.com/watch?v=2lXh2n0aPyw