What is Programmatic?

Why AdEndeavor?

The automated algorithmic purchase and sale of digital advertising space in real time.

This advertising allows marketers to maximize their exposure with target markets anywhere and everywhere the customers are consuming digital content on any device.

Demographic Targeting: Target users based on their age, gender, HHI, career and ethnicity

Behavioral Targeting: Target consumers based on their search, click and web browsing history

Content Targeting: Target consumers based on kinds of sites and content they’re visiting

Geo Targeting: Target users based on radius, zip, city, county, DMA, and state

Frequency Caps: Limit the number of times a user can see your ad

Day Parting: Target your key consumers at a time when they’re most likely to buy

Our team of Programmatic Buying experts can tailor a plan for any budget that guarantees a minimum equivalent of a .1% CTR (almost 2x national average according to Think With Google based on a number of purchased impressions).

• Inventory quality: Quantcast Top 5,000 sites Includes the top 5,000 sites that users are visiting based on demographics. (Examples: CNN, People, ESPN, NYTimes, Amazon, Fox)

• Above the fold placements

• Campaign consistently being optimized by a dedicated team

• Completely transparent delivery reporting dashboard

• We will over-deliver impressions to hit the guarantee number of clicks if necessary

• 3rd party verification A third party will verify whether the client authorizes the transaction and this verification is binding by law.

• Google Partner

• IBJ’s superior customer service

Programmatic Display Advertising

Target audiences based on demographic, behavior, content, geo, frequency caps, and day parting via all major data exchanges.

Specifications• Preferred ad formats:

GIF, JPG, PNG files

• Ads can be animated with GIF files

• Preferred 40k or smaller file size

Rates• Minimum of 40,000 impressions

per month required

• $8-$12 CPM

300x250

728x90

160x 600

300x50320x50

Benefits• Google Partner

• Rigorous keyword analysis and optimization

• Our team will create the ads with the information that is given

• Paid search works great combined with Programmatic Display

Our experienced Google and Bing certified team conduct competitor analysis and conquest while continually optimizing your campaigns.

Our team of AdWords certified professionals follow all of Google’s Best practices and are endorsed by Google. Our custom approach separates our team from the rest of the providers in the market ensuring your solution is custom to your needs.

Professional Paid Search Management

Rates• Minimum of 3 month campaign

• Minimum $500 per month

• Minimum of $1,000 for each campaign. Combine with another programmatic offering to meet minimum (if needed).

AdMix

In contrast to a fixed, impression-based campaign, a budget-based strategy allows you to take advantage of possible fluctuations in the RTB marketplace to maximize your reach and track multiple engagement metrics. AdMix will use Facebook’s ad network so it will run on Facebook or Instagram based on availability.

Facebook Ad Formats

Benefits• Advertise events among multiple

audiences/platforms

• Test multiple platforms at a fixed cost

• Maximize budget vs. purchasing set impressions

• Gain key insights on best-performing audiences, ad sets and platforms

What do you get?• Estimated impressions, views, clicks for

Facebook/Instagram + Video + Display No performance guarantee. Estimates are for planning purposes only. Actual views, impressions and clicks will vary.

• Container tag

• Tracking & retargeting

Rates• Minimum of $1,500 per month

Canvas Ad Format: a mobile experience that opens instantly from your ad. (This must be used with another ad format)

Image & Video Specs

• Image(s) width of 1080

• Video length under two minutes

Single Image Ad Format: an ad with a single image displayed.

Image Specs

• Recommended Image Size: 1200x628

• Recommended Image Ratio: 1.91:1

• The image must contain little to no overlaid text

Single Video Ad Format: an ad with a single video displayed.

Video Specs

• Recommended Length: 15 seconds

• Recommended Aspect Ration: Vertical (4:5)

• Recommended Format: .mp4, .mov or .gif

• Resolution: 600 min. width

• File size: 4GB

• Sound: Enabled with captions included

Copy Specs

• Ad Text: the bolded text that appears

• Copy Text: the text under the Ad text

• Button: A call to action

• Destination URL: CTURL for the button

• If you have multiple slides or products to promote please provide all specs for each product/slide.

• Headline: goes under the image in bold (need one for each image)

• Description: goes under the headline (need one for each image)

• Click through URL: where your image will click through to (need one for each image)

• Display Link (optional): will be the URL displayed under your description

AdMix

*Minimum budget is $1,500 per month. Minimum term is 3 months. True event-based campaigns are the only exception to 3-month minimum requirement.Custom budgets are available outside of packaged pricing shown.If the advertiser does not have video assets, you can run a blend of Facebook & Display, minus the Video. Facebook/Display cannot be removed from the bundle.

Display Ad Formats

YouTube Campaign Requirements

RTB Supported Ad Sizes

• Leaderboard (728x90)

• Medium Rectangle (300x250)

• Mobile Leaderboard* (320x50)

• Mobile Banner* (300x50)

• Wide Skyscraper (160x600)

• Half Page Ad Unit (300x600)

Mobile Ad Sizes

• GIF, PNG, JPG, for still images

• Animated GIF for animations

Must be 150K or smaller.

Creatives cannot open in the same page; they must open a new page upon click.

Animated ads are limited to a maximum of 15 seconds of looping, after which point they must remain static.

Smartphone Static Banners

• 300x50, 300x250, 320x50, 336x280, 320x480

• Max Size: 40k – 1MB, depending on supply vendor

Smartphone Interstitials on MoPub

• 320x480

• Max Size: 1MB

Tablet Static Banners

• 300x250, 728x90, 160x600, 468x60, 336x280

• Max Size: 150k – 1MB, depending on supply vendor

Tablet Interstitials on MoPub

• 768x1024, 1024x768,

• Max Size: 1MB

Other Ad Sizes

• Outlook only* (100x72)

• Skyscraper (120x600)

• Small Square (200x200)

• Rectangle (180x150)

• Square (250x250)

• Square Button (125x125)

• Half Banner (234x60)

• Top Banner (930x180)

• Panorama (980x120)

• Super Leaderboard (970x90)

• Vertical Rectangle (240x400)

• Mobile 3:1 Rectangle* (300x100)

• Mobile Button 2 (120x60)

• Mobile (320x80, 320x160, 320x320)

• Video must be provided as a YouTube-hosted video URL

• 6 Video Formats: AVI, ASF, Quicktime, Windows Media, MP4, or MPEG

• Preferred audio codec: MP3 or AAC

• Frame rate: 30 fps

• Resolution: 640x360 (16:9) or 480x360 (4:3) recommended

• Aspect ration: Native aspect ratio without letter-boxing (examples 4:30, 16:9)

• Maximum file size: 1GB

*Special requirements for this size

Programmatic Native Advertising

Native Advertising seamlessly integrates a brand’s most engaging images and content into contextually relevant editorial using a single creative that dynamically adapts to match font and format.

Rates• Minimum of 40,000

impressions per month required

• $8-$12 CPM

Engagement: Place your content front and center on the world’s best sites to get higher engagement

Awareness: When using a brand lift study, ads drive 3X higher brand awareness and purchase intent

Content targeting options include: Auto, Business, Entertainment, Food, Home, Men’s Fashion, News, Sports, Travel, Women’s Fashion and Technology

SpecificationsLogo

• PNG format

• 300-600 pixels wide

• Transparent background

Headline and Caption

• Headline < 30 characters

• Caption < 200 characters

Photo

• 1200x1200 pixel preferred

• 300x300 pixel minimum

• 72 DPI, JPG preferred

• Under 1MB per image

Click through URL

• Landing page URL

Quality Targeting Equation based on “User Location Data”- the future of geo fencing technology, which can target users to the 5th decimal place, 1 meter.

Microproximity

Benefits• Ads will serve in mobile app

• Conquest: target competitor areas

• Location targeting Examples: Starbucks, hotels, convention in 5 block radius

• Competitors can only get as small as a football field - we can drop a pin on a building

Targeting Indianapolis hotels and large businesses – example: Salesforce

Specifications• Minimum of 40,000 monthly

impressions

• Preferred ad formats: GIF, JPG, PNG files

• Preferred 40k or smaller file size

• 300x250, 300x50, 320x50

Rate• $15-$17 CPM

Device ID

Specifications• Minimum of 50,000 devices

• Minimum of 40,000 impressions per month

• Preferred ad formats: GIF, JPG, PNG files

• Preferred 40k or smaller file size

• 300x250, 300x50, 320x50

Requirement• Must have list of target addresses

Rate• $15 CPM

Look back product software that grabs the device ID from a user’s device(s), which will let you target them, wherever they go.

Benefits• We draw a polygon anywhere

and surrounding location(s) Example: Bankers Life Fieldhouse, Lucas Oil Stadium, Corporate Headquarters etc. Or target all Walmarts in the United States

• Target can receive up to 10 ads per 8 hours

• Custom audiences targetable no matter where that user goes after their visit

• User specific Device ID number

• Location comes from apps the user was on and/or location services

• Can refresh every two weeks—to get more devices

• Can target as far back as 6 months

• Ads will serve to all devices including in-app and websites

Polygon around Lucas Oil Stadium

Track their Device ID wherever they go

Device ID Address Match

Look back product software that grabs the device ID from a user’s device(s) in their home, which will let you target them, wherever they go.

Benefit• Ads will serve to all devices including

in-app and websites

Requirement• Minimum of 5,000 names and addresses

Specifications• Minimum 40k impressions

• Preferred ad formats: GIF, JPG, PNG files

• Preferred 40k or smaller file size

• 300x250, 300x50, 320x50

Rate• $17 CPM

IP Targeting focuses internet advertising to consumers based on their Internet Protocol (IP) address by matching prospects or previous customer’s physical address with specific IP’s to target them in their homes.

IP Targeting

Benefit• Cross device (tablet, desktop, mobile)

Requirement• Minimum of 5,000 names

and target addresses

Specifications• Minimum of 100,000 impressions

• Preferred ad formats: GIF, JPG, PNG files

• Preferred 40k or smaller file size

• 300x250, 728x90, 160x600, 300x50, 320x50

Rate• $28 CPM

Search Engine Optimization (SEO)

Benefits• See how you rank on Google

• Increase targeted traffic

• Improve search engine rankings

• Increase profits

• Improve reach and relevance within Google Maps listing

Rates• Minimum of 6 month campaign

• Minimum $400 per month

Improve your organic search results as we optimize keywords, local SEO, and categories search.

Organic search results are still the cornerstone of maximizing your referral traffic from search engines. Over 2/3’s of search related clicks come from the organic search results on a search engine.

Your site will be analyzed for FREE and then you will be provided with a report on the current status of the website’s SEO.

How do each of our products fit into the consumer purchasing funnel?

Consumer identifies they have a needDigital Display, TV, Radio, Outdoor, PR, Print, Email

Consumer begins to form an opinionDigital Display, Video, Print, Social, Email

Consumer intends to purchase a product or serviceDigital Display, SEO, SEM, Email

Consumer makes a purchaseDigital Display, SEO, SEM, Email, Retargeting

Awareness

Interest

Decision

Action

Email Marketing

Our email database is gathered via 100% opt-in online surveys, e-subscriptions, e-registrations and our extensive network of permission-based websites.

Securely delivers your message to specific consumers using hundreds of targeting options via a dedicated email blast.

Our email software is CAN-SPAM compliant and is a FTC regulation related to email marketing.

Specifications• Keep the creative simple—with no

background images and a lot of text

• 360-720 pixels wide—preferably 600 pixels wide—never larger than 1728 pixels tall

• One link to creative

Rates• Minimum of 25,000 emails

• Minimum of $40 CPM

41 E. Washington Street, Suite 200Indianapolis, IN 46204

317-634-6200

adendeavormedia.com