29
What is Multimedia?

What is Multimedia?. Objectives w Define multimedia w Explain the importance of interactivity w Trace the growth of multimedia

Embed Size (px)

Citation preview

What is Multimedia?

5What is Multimedia?

Definition of multimedia

Computer-based Interactive Communications process Incorporates text, graphics, sound,

animation, and video

6What is Multimedia?

Computer-based

The computer makes interaction possible The computer must be capable of

incorporating the hardware for multimedia• CD-ROM drive• Sound card and speakers• Sufficient speed and processing power

7What is Multimedia?

Interactivity

Linear presentations -- passive users Nonlinear presentations -- active users

8What is Multimedia?

Elements of multimedia

Text Sound Animation Graphics Video

9What is Multimedia?

The growth of multimedia

Growth in households that own a multimedia computer

Growth in CD-ROM titles

10What is Multimedia?

Reasons for growth of multimedia Marketing issues User issues

11What is Multimedia?

Reasons for growth of multimedia: Marketing Declining prices Hype from the computer industry led to:

• Increased production of multimedia hardware and software

• Trade associations• Books and magazines on multimedia• New skill sets for a variety of occupations

Added value to the personal computer

12What is Multimedia?

Reasons for growth of multimedia: User issues User control Individualization Action

13What is Multimedia?

User control

Empowers and motivates user Active learning Nonlinear access to materials

14What is Multimedia?

Individualization

Adjustable to different learning styles Adjustable levels of difficulty

15What is Multimedia?

Action

Traditional media are used passively Multimedia software is used actively

• Simulations• User control

16What is Multimedia?

The Major Categories of Multimedia Entertainment Education Corporate communications Reference Training

17What is Multimedia?

Entertainment

17What is Multimedia?

Entertainment

17What is Multimedia?

Entertainment

17What is Multimedia?

Entertainment

17What is Multimedia?

Entertainment

17What is Multimedia?

Entertainment

Game developers pioneer new uses of multimedia

Multimedia developers add elements to go beyond games to entertainment• Storytelling• Mental challenges• Sense of accomplishment

18What is Multimedia?

Education

Accommodates different learning styles Nonlinear presentation Motivates learner Provides feedback to learner

19What is Multimedia?

Corporate Communications

Marketing• Attracts attention• CD-ROM catalogs and magazines• Kiosks• Web sites

Presentations• Electronic slide shows• CD-ROM employee training materials

20What is Multimedia?

Reference

Encyclopedias include sounds and videos Dictionaries include pronunciations Large amounts of information can be stored

on CD-ROMs

21What is Multimedia?

Other Categories of Multimedia

Edutainment Training Recreation

22What is Multimedia?

Delivering Multimedia

Compact disc Kiosk Online

23What is Multimedia?

Inappropriate Use of Multimedia

Text-intensive content Linear content

24What is Multimedia?

Text-intensive Content

It’s hard to read large amounts of text on a screen

Text-intensive titles can be used if:• Non-linear access is provided• Supplementary multimedia materials are

provided

25What is Multimedia?

Linear Content

Computers don’t provide a good movie-watching environment

Short video clips played under user control work well

26What is Multimedia?

Cost-Effective Alternatives

Developers must consider costs and development time

Alternatives• Transparencies• Videotapes

27What is Multimedia?

Key Terms

compact disc edutainment individualization interactive Internet kiosk multimedia

multimedia presentation multimedia title nonlinear online telecommunications World Wide Web

(WWW)