What is M2P?

“M2M machine world bridged-services to enable consumer interactivity in the physical

world”

“ … incremental monthly m2m revenue per enrolled endpoint”

M2P Value Chain ModelsVi

a M

2P

MVN

OM

2P S

oluti

ons

Prov

ider

M2P

Man

aged

Se

rvic

e

1

2

3 Alliance brings together multiple services and owns the customer relationship

MSO bills solution provider, solution provider owns end relationship w/ customer

MSO bills reseller, reseller and solution provider own end relationship w/ customer

Creating A B2B2C Canvas

AppIssuance

ContextualInsights

SafeHaven

AlternativeTender

LoyaltyIncentives

App Provisioning, Dispatch, EULA, Smart Poster,White Labeling

Loyalty Program, Incentive Management, SocialGamification

Contextual Location & Behavior, Predictive Analytics

Anonymized reuse of “collected” data

Yet another Payment/tender mechanism

“white labeled cloud services for rapid consumer App creation”

1 Wireless-enabledIndustries

Wireline-enabled IndustriesGlobal M2M

PIPSLA

digital distribution

fraud scoringnetwork Intrusion

malness scoring

content transcodingprocess orchestration

mobile VPN

pattern learning & detection

control & notification

propensity scoring

MPLS

2

3

4

5

6

7

session & scaling

anomaly scoring

transport & facility

network access & availability

tokenizationFPE

data storage & securitizationcompliant storage

transaction routing

security certification

MNS

map reduce

VLDB

DRP

SLAsecurity certification DC Planning

MDMcontextual alerting

demand scaling

demand scaling

demand scaling

demand scaling

MSO Applications Client’s Applications Partner’s Applications

Key Canvas Support

B2B2C Key Support

Key Industry Gap

M2P Vend…If into certain sacrificial vessels a coin of five drachms be

thrown, water shall flow out and surround them…

Mobile-App Issuance

TAP/SCAN/BROWSE

Loyalty-Incentive

Hyper-Location

Consumer Experience

Actionable & Immediate

CONTEXTUAL

Social Interaction

Gamification

About Your Speaker

*Madhu Raman is GM of M2P Innovations at the Verizon Incubator. His two decades of experience in new service creation for Multi-Service Operators balances emerging technology, supply chain and business model innovations.

Madhu Raman*, Verizon Incubator

http://linkd.in/WOe9kB

Thursday, January 31, 2013

Killer Applications in M2M Value Chain!

Machine To Physical (M2P) Services