ORALMEDIC

PRESENTATION

Dec 2012

WHAT IS IT? * Oralmedic is a revolutionary new product used to treat the pain and discomfort of mouth ulcers. Just one application eliminates mouth ulcer pain in seconds!

* Oralmedic contains a patented active ingredient known as HybenX. * HybenX differentiates Oralmedic from competing offerings giving it unique product benefits. Single application, instant and permanent relief of pain, rapid

healing.

* Oralmedic is the only product on the market with these unique product benefits because of the patented ingredients. * Oralmedic therefore has a sustainable competitive advantage against competing products.

FACT - OralMedic eliminates mouth ulcer pain and is a single treatment.

FACT - OralMedic has proven to be a Chemist ‘must-have’ product in all International markets where OralMedic has been launched. (Refer Chemist testimonials).

Pricing: • Medijel Gel 15g RRP $7.95 AUD

• Mouthulcer 212 x8 Capsules RRP $12.95AUD

• Difflam-C Solution 200ml RRP $14.95 AUD

• Bonjela Mouth Ulcer Gel 15g RRP $8.95AUD

• Kenalog Paste 5g RRP $14.95 AUD

• Orul Oral Capsules x8 RRP $18.99AUD

• OralMedic RRP $19.95AUD

OralMedic is a one time purchase which is a small price to pay for instant and permanent relief and healing.

• These competing products only offer temporary relief of mouth ulcers and require multiple applications. Oralmedic offers instant and permanent relief from pain and rapid healing.

• Oralmedic has a sustainable competitive advantage with its unique once only application. It is the premium product for mouth ulcer treatment and pharmacies around the world have commented that Oralmedic is a must have!

MARKET OPPORTUNITY- Over 20% of the population have recurrent mouth ulcers at some time in their lives. In Australia that is a market size of 21,226,354 / 5 = 4,245,270 REASONS FOR DEVELOPING MOUTH ULCERS: Smoking, spicy food, stress, genetics and adolescents CURRENT PRODUCT SATISFACTION: Consumers complacent , products indistinguishable. We believe this presents our opportunity ……..! Oralmedic - Unique selling proposition – Unique, hygienic applicator

HOW DOES ORALMEDIC® WORK? ORALMEDIC® contains a patented active ingredient called HybenXTM. This works in two ways: • Firstly, it seeks out and attacks dead or damaged tissue. • It then reacts with the damaged tissue in seconds to create a seal or barrier over the site, which facilitates the healing process & prevents further infection

Damaged tissue is located within the ulcer covering the site of the infection ORALMEDIC® seeks out and selectively removes damaged tissue. ORALMEDIC® rapidly extracts water from the site. The unique combination of ingredients in ORALMEDIC® reacts with the damaged tissue, causing it to coagulate. This creates a seal over the ulcer which: • Prevents contamination, • aids the healing process, and covers nerve endings to provide pain relief.

• HOW TO USE ORALMEDIC

1. Dry the affected area using the cotton drying bud provided. 2. Hold the applicator with colored ring up. Gently bend the colored ring to one side until it snaps. ORALMEDIC® will flow to the opposite end. 3. Apply to the affected area for 5-10 seconds, ensuring the entire ulcer is covered. A brief “stinging” sensation is experienced immediately upon application. 4. Rinse mouth thoroughly with water and spit out.

WHY CHOOSE ORALMEDIC? 1. Works within seconds! Conventional treatments such as gels and creams are applied on top of the affected area and take a long time to penetrate the damaged tissue before reaching the infected site.

2. Oralmedic contains a patented ingredient: HybenX. HybenX extracts water from damaged tissues and creates a seal

within seconds. This protects the site, preventing contamination , pain and aids the healing process . ( 3 to 5 days healing with Oralmedic vs 10 to 14 Days using Palliatives( Barrier Gels, Perio Packs, Anesthetics, etc.))

3. Other products on the market require application up to 4 times a day for 7 to 10 days. 4. Unique Selling proposition! Only product on the market that offers: single application for instant and permanent pain relief, therefore offering incomparable convenience and effectiveness!

5. Unique, Hygienic delivery system 6. Simple, effective, convenient.

TESTIMONIALS: Hi there, I just felt that I had to contact you to say that this product is fantastic and has saved my life. I promise I am not a complete "nutter". It is just that I have suffered chronic mouth ulcers the whole of my life and nothing else on the market in Australia has ever been able to give me any long term relief or shorten the term of the ulcer. Please do NOT ever stop making this product Hanna Fosta, Australia June 2010

”Absolutely amazing, I can’t believe how fast it works, I really can’t feel anything from my ulcers at all!” Michelle Auburn

”It worked really quickly, the pain is gone, amazing!” Jill, Pharmacy Counter Assistant, JDS Pharmacy. Newport “I was sent a samples of your ulcer treatment ages ago and was asked to give feedback on it. Well I am a bit late giving you feedback, but what brilliant stuff! I can't believe it worked so well. Being a sufferer of ulcers I have tried everything, but nothing as good as Oralmedic.” Emma Whymark 18 April

“Having suffered with mouth ulcers throughout my life and having tried every cure imaginable I had all but given up on ever finding anything to stop the pain. I saw this product in my local Tesco's and thought it might be worth a try. I am so impressed with the product - it is wonderful!” Janine Dymott 20 Feb “ I received a free sample of Oralmedic and would just like to express my amazement on how well it works. I regularly suffer with mouth ulcers (at present I have four) and until now have not found anything that works as well as Oralmedic! I will definitely be buying it!” Emma Duck 1st Feb

FOR MANY MORE IMPRESSIVE TESTIMONIALS PLEASE GO TO:

WWW.ORALMEDIC.CO.UK

Oralmedic Demand

All of our research and sales so far indicates no seasonality in sales of the product. Because there is no one specific cause, there are no peaks or troughs in demand. Some of the most common causes include stress, poor diet, lack of certain vitamins, biting the lips etc, and these can occur randomly at any time of the year.

CLAIM APPROVALS

• Studies have been conducted at Innovetech Laboratories. These studies have proved that the HybenX formula not only killed the bacteria and fungi of the microbial biofilms, but also totally coagulated and destroyed the biofilm matrix. Thus destroying the bacteria and promoting natural healing . – Supports the claim “ Promotes natural healing”

• Further clinical trials have been completed at the Eastman Dental institute in the UK on the use of a HybenX formulation for the treatment of oral ulcers. This study showed that a HybenX formulation can be used to make an oral mucosal ulcer pain free by coagulating and sealing the necrotic tissue on the ulcer bed with a one time application that requires less than one minute to complete. Supports the claim - “Eliminates mouth ulcer pain in seconds”, “one time use”

• The product also removes edema fluid from the injured tissues and thereby “tightens” oral tissue around teeth and bone which facilitates healing and limits the possibility of infection and contamination. The tissue coagulation of the product reduces pain by sealing off the lesions and ulceration to minimize irritation while natural healing progresses . Supports the claim “Promotes natural healing”

MARKETING PLAN 2012 /2013

Australia Wide JAN FEB MAR

PR - Magazines, News, Giveaways

Trade and Consumer trials, samples

Trade Promos - Wholesale, Banner Plans

Trade Education Programme-Ortho, Dentists, Docs

Website(www.oralmedic.co.uk) compelling testimonials

OCTAUG SEPT DECNOV

POS

Shelf Signs

Brochures –DLE size brochures for Pharmacies which

includes some great NZ and including great Australian

testimonials. A4 brochure also available

CDUs

Promotions:

Mailers across Australia starting with NSW. A personalised

mailer will be sent to Doctors, Dentists and Orthodontists with

a faxback form where they can request a free sample pack.

AUSTRALIA MARKETING AND PROMOTIONAL ACTIVITIES

** Good Margins. 15% discount if core ranged ** Catalogue and Promotional Support. 17.5% for catalogues ** Tagging in all available media ** Stores listed on website