What is it? How do we use it? What can we learn from it?

*Media Literacy

*What is media?

* Television: news, advertisements, sitcoms

* Radio: talk shows, advertisements, sports channels

* Internet: news, videos, articles, sound clips, “social media”

* Writing: books, magazines, newspapers

*Me-di-a noun all the means of communication, as newspapers, radio and TV, that provide the public with news, entertainment, etc., usually along with advertising

*Why do we need media? How is it useful?

*What is Literacy?

*Literature: books, magazines, newspapers

*Reading: accuracy, ability and comprehension

*Writing: accuracy, ability and clarity

*Lit-era-cy noun the state or quality of being literate specifically a) ability to read and write b) knowledgability or capability [computer literacy]

*Why is it important to be literate? How does it help?

*Word Choices

* What does word choice mean?

* How can we effectively use vocabulary?

* Why is word choice important?

* Examples:

* Instead of pretty we say beautiful; instead of ugly we say hideous

* Instead of saying “stuff”, we say specific things like “socks” or shoes”

* In advertising every word they use is important! If they use a word with a negative connotation (bad meaning/idea/association) it could be detrimental (very harmful) to their product

*Word Choice: Slogans

* Slogans use catchy word choices and persuasive techniques to make them catchy and memorable: How do these do that?

* Oscar Meyer: “I wish I were an Oscar Meyer weiner, that is what I’d truly like to be. ‘Cause if I were an Oscar Meyer weiner everyone would be in love with me!”

* McDonald’s: “We love to see you smile!” ; “Ba da dup bup da I’m lovin’ in”

* Skittles: taste the rainbow!

* Kit Kat: “Give me a break, give me a break, break me off a piece of that kit kat bar!”

* Klondike Bar: “What would you do for a Klondike?”

* Subway: “Subway, Eat Fresh!”

* Taco Bell: “Think outside the bun.”

* Tootsie Roll Pop: “How many licks does it take to get to the center of a Tootsie Roll Tootsie Pop? The world may never know.”

* Burger King: “Have it your way.”

* Car Insurance: “Nationwide is on your side”, “Like a good neighbor state farm is there!” “You could save 15% or more on car insurance with Geico”

* Apple: “Soon there will be 2 kinds of people. Those who use computers and those who use apples.”

* Kay Jewlers: “Every kiss begins with K”

* Trix Cereal: “Silly rabbit, Trix are for kids!”

*Fact and Opinion Review

*Answer whether each of the following statements are fact or opinion.

*Ms. Roed is a terribly mean teacher.

*Ms. Roed attended the University of Mary Washington.

*Ms. Roed is engaged to a very handsome man.

*Mrs. Gunnett works at Locust Grove Middle School.

*Mrs. Gunnett has a driver’s license.

*Ms. Roed is getting married in a beautiful garden.

*Mrs. Gunnett is an amazing teacher mentor.

*Visual Images

*What is a visual image?

*Billboard, poster, advertisements (magazines, TV commercials)

*Why are visual images important?

*“A picture is worth 1,000 words”, adds in what people may not want to read, is faster than words

*Images can change the way we view the same slogan over and over

*Visual Images

Each of the images below have a message. What do the images have in common? How are they different? Do you think they work?

*Visual Images

*Each of the images below have a message. What do the images have in common? How are they different? Do you think they work?

*Persuasive Techniques

* Bandwagon: the idea that everyone else is doing it

* Alliteration: repeating the same first letter of words in succession to emphasize a point

* Repetition: To repeat something you already said so people will hear it over and over again and eventually agree with it

* Scapegoating: blaming someone else for all people’s problems

* Straw Man: taking an opponents untrue claim and blowing it out of proportion so that it seems that your opponent is not credible

* Rhetorical Questions: Asking questions that people already know the answer to so eventually they think your answer is right

* Association: using something people already like with something else

* Beautiful People: “if you use this product you’ll be pretty too!”

* Celebrities: “you can own the same things the famous people do!”

* Plain Folks: regular people advertised so that people think they are just like them

* Experts: using scientists and other experts to help make a product sound reliable

* Symbols: Using symbols like family, home that make people comfortable

* Emotional Appeal: Appealing to a person’s emotion, ex: fear, happiness, sadness, etc.

*Video PSA

*PSA stands for Public Service Announcement

*Bullying PSA

*Cyber Bullying Commercial

*Works Cited

*Images found on the following websites:

*Gun image : theskunkpot.com

*money image: www.healthwithhypnosis.com

*sloganed image: www.shairy.com

*Oven picture: www.petfinder.com

*78 degrees: www.fidoconfidential.com

*Yellow sign: carolspetgrooming.com