What is Internet Advertising?

An inexpensive new mediumAccessible by 20,000,000 usersExists now, wave of the future

In what form does it currently exist?

Over 4000 current real estate “sites”Each site offers few listings

Number was less than 200 9 months agoSite sponsors:

Newspapers/magazinesNational and regional brokers

Non traditional R.E. organizations

Why should I be concerned?

Continued fragmentation will weaken one of our strongest assets, our inventory

Continued fragmentation will allow non traditional services to gain a foothold

Non traditional services are not necessarily “REALTOR Friendly”