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WhatisInboundMarketing?&HowInboundMarketingcanhelpyourcompanyincreasetraffic,
leadsandcustomers
WhatisInboundMarketing?
Whetheryou’rereadyornot,
marketinghasalreadybeen
disrupted.
People’sbehaviourshave
changed.They’retuningout
traditionalmarketingtactics.
Theoldmarketingplaybookis
BROKEN
94%skip
TVads
91%
unsubscribe
fromemail
27%ofdirect
mailisnever
opened
200Monthe
DoNotCall
list
Inordertoattractcustomers,
marketershavetoprovidesomething
theywilllove.
Definition:
InboundMarketingisaholistic,
data-drivenapproachtomarketing
thatattractsindividualstoyour
brandandconvertstheminto
lastingcustomers
WhatMakesInboundDifferent?
• Traditional
– ColdCalling
– ColdEmails(SPAM)
– InterruptiveAds
– Marketer-centric
• Inbound
– SEO
– Blogging
– Attraction
– Customer-centric
Whenyouuseinbound
marketing,yourcustomerswill
cometoyou.
Usinginboundmarketingcanturnstrangersintocustomers
andpromotersofyourbusiness
Nowthat’smarketingpeoplecanlove.
• Keywordsearch
• Blog
• Calls-to-action
• Website&Landingpages
• MarketingAutomation
• SocialMedia
Multi-ChannelMarketing
GetTraffic Createblogcontent,searchengineoptimize(SEO)yourcontent,and
promoteitonsocialmediasites.
GetLeads Placecalls-to-actionthroughoutyourwebsitetodrivevisitorsto
landingpageswithforms.Visitorsfillouttheformstogetwhatever
you’reofferingandbecomeleads.
GetCustomers Sendyourleadsautomatedemailstodrivethemalongyourbuying
cycle.Provideyoursalesteamwithleadintelligencesotheycan
makemoreeffectivesalescalls.
Analyze Analyzethesuccessofyourmarketingcampaigns,anddetermine
whichareasneedfurtheroptimizationsforfuturesuccess.
TheInboundFunnel
InboundisEffective
InboundCreatesMoreLeads
InboundMarketingworksacross
industries
Inboundisthedominantmarketing
strategyforcompanieswithfewerthan
200people
Companiesare3xaslikelytoseehigher
ROIoninboundmarketingcampaigns
thanonoutbound.
InboundeffortsachievehigherROIthan
outboundregardlessoftotalmarketing
spend.
84%ofsmallbusinessesare
predominantlyusinginboundmarketing.
3outof4marketersacrosstheglobe
prioritizeaninboundapproachto
marketing.
WemakeInboundMarketing
simpleandeffective.
Andwegetresults.
55%Increasedrevenue
80%Increasedleads
60%Increasedprofits
Areyoureadytoseehowwecan
transformyourinbound
marketing?
Are you ready to grow?
Contact Us
brandsplash.co.za
+27 (0) 10 900 3998
+27 (0) 61 325 9685
