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What is “Green”?
• GreenExibits.org defines as:
• Flooring the Consumer: “What Green Means to Me”
• Business Dictionary.com
Where is Green?
And Here
And Here
And Here
And Here
And Here
And Here
And Here
We even have a Green mascot
What about here?
• Planet Green Commercial
• Macbook
Why a Conversation?
• Because it is everywhere• Environmental Age• Everyone is talking
And we want to know
How they are talking about it
The Rhetoric of GreenFall 2010