Upload
april
View
30
Download
0
Embed Size (px)
DESCRIPTION
What Is Community Impact?. Topics. Why United Way needs a new approach to improving lives The elements of “community impact” Changing community conditions to improve lives Final thoughts. Topics. Why United Way needs a new approach to improving lives The elements of “community impact” - PowerPoint PPT Presentation
Citation preview
What Is Community Impact?
2What is Community Impact?
Why United Way needs a new approach to improving lives
The elements of “community impact”
Changing community conditions to improve lives
Final thoughts
Topics
3What is Community Impact?
Why United Way needs a new approach to improving lives
The elements of “community impact”
Changing community conditions to improve lives
Final thoughts
Topics
4What is Community Impact?
To improve lives by mobilizing
the caring power of communities
Mission of the United Way System
5What is Community Impact?
United Way’s Traditional Approach to Improving Lives
Mobilizing communities
DIRECT IMPACT
financial resources of businesses and
employees
of program clients
to
support services for individuals and families
that
improve lives
6What is Community Impact?
Many Problems in Our Communities are Getting Worse
Source: United Way State of Caring Index, 2004
Rent affordability
Children with a single parent
Low-birthweight babies
Hard drug use in high school
Cigarette use by adults
Trust in others
Community giving
Voter turnout
7What is Community Impact?
Many Factors Contribute to Pressing Community Issues
Community Issue
Personal choices
Family characteristics
System relationships
Educational system practices
Health care system practices
Media messages
Historical trends
Economic conditions
Public attitudes
Public sector practices
Private sector practices
Neighborhood conditions
8What is Community Impact?
Most Direct-service Programs Address Only One or Two Factors
Community Issue
Personal choices
Family characteristics
9What is Community Impact?
Addressing Those Pressing Issues Requires New Approaches and Additional Partners
Economic conditions
Public attitudes
Historical trends
Media messages
Public sector practices
Private sector practices
Neighborhood conditions
System relationships
Family characteristics
Personal choices
Health care system practices
Educational system practices
Community Issue
10What is Community Impact?
New Model for Improving Lives
Uses Two Approaches
to
Mobilizing communities
that
DIRECT IMPACT
COMMUNITY IMPACTpeople, time, talent,
relationships, expertise, technology, money, etc.
financial resources of businesses and
employees
of program clients
of community populations
support services for individuals and families
create lasting changes in community conditions
improve lives
11What is Community Impact?
Why United Way needs a new approach to improving lives
The elements of “community impact”
Changing community conditions to improve lives
Final thoughts
Topics
12What is Community Impact?
Community Impact is . . .
Mobilizing communities
to
create lasting changes in community conditions
that
improve lives
13What is Community Impact?
For example:
• Meeting with neighborhood residents to identify their concerns and assets
• Working with advocates for homeless families on setting priorities for action
• Partnering with residents and experts to pinpoint root causes of and promising responses to family violence
• Convening strategic partners to develop a plan to provide transportation for disabled persons
• Collaborating with opinion leaders to raise awareness of isolated seniors
• Engaging the 2-1-1 service to enlist interested people and organizations in advocating for quality child care
• Linking investors concerned about health care access with efforts to address the issue
Mobilizing communities
. . . to identify pressing community issues, agree on priorities, create partnerships, develop change strategies, activate needed resources
14What is Community Impact?
For example:
• Four neighborhood banks change lending practices to increase the supply of quality affordable housing
• Eleven businesses provide regular and varied internship and apprenticeship opportunities for youth
• Junior League, Kiwanis, and other civic groups provide volunteers and other resources to early literacy efforts
• Neighborhood associations in three high-crime areas influence the city council to provide funds for improved street lighting
• State and city governments enact new policies and allocate added funds for quality early childhood education
• Public attitudes toward child abuse become less tolerant
Mobilizing communities
to
create lasting changes in community conditions
15What is Community Impact?
For example:
• Low-income children in pilot school districts reach targeted developmental benchmarks
• Families of workers without health insurance have preventive health care
• High school juniors and seniors demonstrate commitment to community involvement
• Homeless families are in quality transitional housing
• Workers laid off in company closings develop needed technical and educational skills
• Residents of high-crime neighborhoods experience increased safety
• Home-bound seniors in central-city high-rises have nutritional, social, and medical support
to
Mobilizing
communities
create lasting changes in community conditions
that
improve lives
16What is Community Impact?
Community impact is . . .
Mobilizing communities
to
create lasting changes in community conditions
that
improve lives
17What is Community Impact?
United Way of Chittenden County, Burlington, VTThe Burlington Truancy Project
Mobilizing the caring power of the community...
A Truancy Task Force – non-profit service providers, school district, police department, school administrators, juvenile court judges, attorneys, child protection agencies, and the United Way – convened to address the school district’s high dropout rates.
United Way provided financial and other resources and leveraged funds from community stakeholders to support community dropout-reduction strategies.
Task Force partners developed a coordinated response to truancy.
18What is Community Impact?
… to create lasting changes in community conditions ...
The Burlington School District instituted new truancy policies and procedures. It now tracks student absences closely and follows up with every student who drops out to offer alternative educational opportunities.
The Juvenile Court, cooperating with the State’s Attorney, now reserves monthly court time to hear truancy cases.
Vermont state agencies, such as the Department of Social and Rehabilitative Services, now provide all truant students with services that remove barriers to school attendance.
United Way of Chittenden County, Burlington, VTThe Burlington Truancy Project
19What is Community Impact?
…and improve lives.
The Burlington School District dropout rate has fallen by two thirds, from 10% in 1999 to 3.5% in 2004.
United Way of Chittenden County, Burlington, VTThe Burlington Truancy Project
Dropout Rate for Burlington School District Students
10.0%
4.2%3.5%
6.4%
5.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
1999 2001 2002 2003 2004
20What is Community Impact?
Why United Way needs a new approach to improving lives
The elements of “community impact”
Changing community conditions to improve lives
Final thoughts
Topics
21What is Community Impact?
Community Systems
Individuals & families
Personal networks
Neighborhood environments
Organizations
22What is Community Impact?
Program clients
Direct-service strategy
23What is Community Impact?
change
strategy
Individuals & families
Community
24What is Community Impact?
Community Systems
Individuals & families
Personal networks
Neighborhood environments
Organizations
Community
change
strategy
25What is Community Impact?
Changes in Personal Networks -- Examples
• Parents and other caregivers use everyday moments to encourage early learning
• Friends and family members know to call 2-1-1 for information about local resources
• Parents, teachers and friends know signs of serious depression in teens and how to offer help
• Neighbors routinely clear snow and ice from steps and walks of elderly residents
• Friends don’t let friends drive drunk
26What is Community Impact?
Changes in Neighborhoods -- Examples
• Vacant lots are cleaned up and outfitted with safe and sturdy playground equipment
• Neighborhood-based businesses are flourishing
• Housing is safe and complies with local codes
• Decent-paying jobs are available in the neighborhood
• Residents take action if they see suspicious or illegal activity
27What is Community Impact?
Changes in Organizations -- Examples
• Businesses make time and space available for financial literacy seminars
• Service providers have staff and materials appropriate to clients’ language and culture
• Faith groups provide vans to transport low-income citizens to prenatal and immunization services
• Pizza parlors serve as drop-off sites for ongoing books-for-children program
• Civic groups work with 2-1-1 to develop year-long volunteer projects related to a pressing community issue
28What is Community Impact?
Changes in Systems -- Examples
• The human services system engages all service providers in connecting low-income families with services and supports to grow family assets
• Public, private, and nonprofit sectors join to develop a coordinated community crisis response system
• The juvenile court system helps prevent drop-outs by treating truancy as a serious offense
• The school board and dental association collaborate to operate dental clinics in schools
• A State senate committee votes to broaden access to rehabilitative services for persons with disabilities
29What is Community Impact?
Two Notes
We would not pursue these or other community changes because they seemed like “a good idea.”
We would pursue them because careful analysis shows that they will be effective approaches to improving lives.
The choice is not either direct services or community changes.
Both may be included in comprehensive strategies to improve lives.
30What is Community Impact?
Needed changes in community conditions
Targeted community outcomes
Institutions
Corporations
Associations Neighborhoods
Faith community
United Way
Agencies
Networks Individuals Labor groups Academia etc.Foundations
C o m m u n i t y a s s e t s / p a r t n e r s / i n v e s t o r s
Coordinated community change plan
Partnering to Achieve Community Impact
31What is Community Impact?
Why United Way needs a new approach to improving lives
The elements of “community impact”
Changing community conditions to improve lives
Final thoughts
Topics
32What is Community Impact?
Community Impact ...
Is not just about improving lives of clients of United Way-funded programs
Is about improving lives of people affected by pressing community issues
Is not just about influencing the health and human services sector
Is about influencing whatever sectors, systems, networks, groups, or environments can play a role in improving lives in our communities
Is not just the job of certain United Way functions (e.g., fund distribution, community building)
Is the business of the entire organization
33What is Community Impact?
United Way:Aligned to Achieve Community Impact
Targeted community outcomes
United Way’s roles in community-change efforts
Aligned organizational resources
Volunt
eers
Finance
Agency relationsC
omm
unity
rese
arch P
ublic policy
Gov
erna
nce R
esource
development
Mar
ketin
g &
com
mun
icat
ions
Inve
stor
rel
atio
ns
Com
munity investm
ent
Staff
Hum
an resources
34What is Community Impact?
Related Resources on United Way Online
• Aligning for Impact (keyword: Alignment)
• Community Initiatives: Tracking Progress and Results (keyword: CITracking)
• Community Investment Triangle: A Tool for Transformation (keyword: CITriangle)
• Connecting Program Outcome Measurement to Community Impact (keyword: POM-CI)
• Hometown Literacy Partnership Experience (keyword: Hometown)
• Ogre Story (keyword: Ogre)
• Redefining Agency Relationships for Community Impact (keyword: RedefineAgency)
• The Road to Community Impact: Changing Direction (keyword: ChangingDirection)
• Six That Got Results and How They Did It (keyword: SixThatGotResults)
35What is Community Impact?