What is advocacy and what does it mean for Musical Inclusion?

Where advocacy is most successful, it does - or makes the case for - one or more of the following: ✽ Improves the livelihoods of significant numbers of people✽ Targets policy makers with win-win arguments and evidence✽ Is rooted in field experience and core value✽ Strengthens the capacity of others✽ Builds the policy learning of those in positions to make    better decisions

✽Galvanises communities of interest around solutionsDHA Communications

Musical Inclusion Evaluation & Networking

What do you need to know and do about it?

Musical Inclusion Evaluation & Networking

What do you need to know and do about it?

✽Understand these complex policy contexts

✽ Speak two languages – musical and social policy

✽ Do more than just translate from one sector to another ->  

“create a third space in which the practices & discourse of social policy organisations and those of artists can learn from one another and develop.” Toby Lowe, Chief Exec, Helix Arts – NCVO blog

But the starting point is to know who to influence

Musical Inclusion Evaluation & Networking

Building advocacy into your workWhere do you start?

Stakeholder analysis:

Four building blocks

Musical Inclusion Evaluation & Networking

Stakeholder analysisNumber 1: who are they?

Two chains of influence in a typical LA

Targeted youth support ✽Operations Director, Children and Young People’s Services

✽Commissioning Director, Children and Families✽Area Commissioning & Youth Support Managers

✽Targeted Youth Support workers✽Young people, parents

Musical Inclusion Evaluation & Networking

PRUs   

✽Operations Director, Education & Learning✽Head of Access to Education

✽Heads of Pupil Referral Units✽Teachers and classroom assistants

✽Young people, parents

Corporate Management

TeamChief ExecDeputy Chief 

ExecChief Operating 

Officer

Stakeholder analysisNumber 2: How important?

Musical Inclusion Evaluation & Networking

Stakeholder analysisNumber 3: What do they want?

Stakeholder analysis:

WHAT DO THEY WANT?

✽Financial / strategic/practical interest in the outcomes   What are the policies/plans that inform this?

✽Emotional interest Emotion often trumps logic

Musical Inclusion Evaluation & Networking

Stakeholder analysis:Number 4: What do you want?

Commission/contract/funding?To be invited to sit at the table?

To be built into their plans/strategies?Advocacy on your behalf?

Musical Inclusion Evaluation & Networking

Next steps: Tools

Stakeholder engagement pack, Mission Models Moneyhttp://www.missionmodelsmoney.org.uk/resource/stakeholder-engagement-pack-v1-mmm-2006

Musical Inclusion Group on Youth Music Networkhttp://network.youthmusic.org.uk/groups/musical-inclusion