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“Products are made in a factory, but brands are created in the mind.”
WALTER LANDOR
“An image is not simply a trademark, a design, a slogan or an easily
remembered picture. It is a studiously crafted personality profile of an
individual, institution, corporation, product or service.”
DANIEL J. BOORSTIN
A company’s brand is its most valuable asset. Distinctive branding
sets a business apart from its competitors and directly impacts the
success of the company.
At Boundless Network, our unique brand identity has helped us
become one of the most successful and fast-growing organizations
in the promotional products industry.
The Boundless brand is more than just a logo or a tagline;
it’s an idea. When our clients, partners and competitors think
“Boundless Network,” they think INNOVATION, COLLABORATION and
PROFESSIONALISM. Our goal is to keep it that way.
As a Boundless Network employee or sales professional, you are an
extension of our brand. It is your responsibility to protect and uphold
this valuable company asset. The following BRAND STANDARDS
will serve as a branding roadmap and will help you maintain the
Boundless Network brand.
If you have any questions about this document or about general
brand-related issues, please send an e-mail to
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SSection One \ Logos Logo Basics General Guidelines The Boundless Network Logo Co-Branding The beboundless Logo Other Boundless Network Logos
Section Two \ Look and Feel What is “Look and Feel”? Official Colors Primary Fonts Editorial Guidelines Photography Guidelines Standard E-Mail Signature Format
Section Three \ Collateral Printed Collateral Digital Templates Collateral and Self-Promo Items
Section Four \ FAQ’S
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LO
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S Logo Basics
The LOGO is the most instantly recognizable part of any company’s
brand. It is the organization’s official mark, the “stamp of approval”
on any piece of design.
The Boundless Network logo carries with it all of our values as a
company and should therefore be used carefully and thoughtfully.
Only collateral that meets Boundless’ standards of branding should
bear the Boundless Network logo.
Boundless has several sub-brands, each with its own mark. These
additional logos should be used with the same care as the official
company logo, and the same standards of branding should apply.
General Guidelines
Each Boundless Network logo and sub-brand logo is subject to the
following guidelines:
Do not change the proportions of the logo (by “squeezing” or
“stretching” it).
Do not change the color(s) of the logo or place it on a
distractingly busy background.
Do not shrink the logo so small as to render it illegible. In
general, the BN logo should be at least one inch wide.
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The Boundless Network Logo
The BOUNDLESS NETWORK LOGO is our standard mark, which should
be displayed on all official Boundless collateral and communications.
The logo has two distinct parts: the logotype (a specialized
typesetting of the company name) and the graphical element (also
known as “the hug”). On rare occasions, the hug may be used by
itself as a watermark or design element, as long as the full logo is
present elsewhere on the piece. Under no circumstances should the
logotype be used without the hug.
When placed on a dark background, the BN logo should always
appear in white. When placed on a white background, the logo
should be either black, 80% gray or PMS 8403 C.
Do not attempt to re-create any Boundless logo.
The ALTERNATE LOGO (or tagline logo) may be used instead of the
standard logo. All design restrictions apply to this version of the logo.
“When buyers connect, you win” is the official BN tagline. Do not
place any other tagline underneath the Boundless Network logo, and
do not alter the spatial relationship between the logo elements.
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LO
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SLOGOTYPEGRAPHICAL
ELEMENT
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When co-branding any piece of Boundless Network collateral or other
material using the Boundless Network logo and a partner logo, the
following guidelines apply:
Co-Branding
A divider line must be present between the Boundless Network
logo and the partner logo. Please leave white space equal to the
width of the “hug” (the circular icon in the BN logo) on both sides
of the divider line.
The Boundless Network logo must be more prominent than the
partner logo.
The Boundless logo and accompanying divider line must be the
same color (either black, white, 80% grey or PMS 8403 C).
The Boundless logo must be placed on the outermost edge of the
document relative to the partner logo.
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WHITE SPACE EQUAL TO THE WIDTH OF THE HUG
What is “Look and Feel”?
The Boundless Network brand is not just a logo, but an entire suite of
coordinated design and content styles that, when executed correctly,
make up our unique LOOK AND FEEL. By maintaining an across-
the-board look and feel, Boundless establishes a consistent and
confident brand identity.
Official Colors
The following colors make up the official Boundless Network color
palette. Boundless collateral pieces should use these colors as often
as possible, and although you are not restricted to only these colors,
they should serve as the thematic basis for any design.
PRIMARY WEB SITE
ACCENT
Primary Fonts
As with the official color palette, Boundless’ primary fonts should be
used as consistently as possible throughout all collateral. Boundless
Marketing can provide font files for any of the below upon request.
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PMS 8403 C
PMS 294 M
PMS 7542 M
PMS 7541 M
PMS 421 M
PMS 7546 M
PMS 279 M
PMS 367 M
PMS 1805 M
PRINT FONTS
Helvetica Neue
Futura
Daniel
WEB FONTS
Arial
Tahoma
Lucida Sans
Editorial Guidelines
All official Boundless Network materials and copy should conform
to standard Associated Press (AP) Style guidelines. For questions
about AP Style, visit www.apstylebook.com or send an e-mail to
[email protected]. In addition to observing correct
overall style, please pay special attention to the following easily
confused, industry-specific rules.
Promotional products industry (not promotional product industry) »
Logoed products (not logo’d) »
Salesperson (not sales person) and salespeople (not sales people) »
When referring to a group of people, “sales force” is correct. When referring to »
the online CRM system Salesforce, use “Salesforce” or “Salesforce.com.”
The term “supplier” is preferred (rather than “vendor”). »
The term “client” is preferred (rather than “customer”). »
Photography Guidelines
Boundless uses high-quality stock photography for all pieces. When
choosing photos, ensure your picture has the appropriate resolution
for your chosen medium. Web-quality photos have a resolution of
72 ppi, while print-quality photos should be 300 dpi. Never attempt
to enlarge a photo beyond its original size, because the resolution
(quality of the photo) will suffer.
Standard E-Mail Signature Format
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Your NameBoundless Network555.555.5555 | [email protected]__________________
Office Address First LineOffice Address Second Linep 555.555.5555f 555.555.5555boundlessnetwork.com
When buyers connect, you win.
Tahoma Bold, 8 pt, Red 0/Green 52/Blue 120Tahoma, 8 pt, Red 77/Green 77/Blue 77
For instructions on how to update your e-mail signature, visit MyBoundless.com and click on Marketing 2.0.
Printed Collateral
The following components make up the standard Boundless Network
letterhead package. Using these printed resources will ensure
that all your business communications will look coordinated and
professional, while helping to reinforce the Boundless brand.
LETTERHEAD MAILING ENVELOPE
MAILING LABEL THANK-YOU CARD
BUSINESS CARD
DIVIDER
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Digital Templates
In addition to Boundless’ official print package, two digital templates
are available for download. These templates will help your electronic
documents conform to our brand standards. Both of these templates
can be found on MyBoundless.com by clicking on Marketing 2.0.
WORD TEMPLATE POWERPOINT TEMPLATE
Collateral and Self-Promo Items
The Boundless On-Demand Store is your one-stop shop for all
printed collateral and Boundless-branded promo items. To access
the print store, visit www.boundlessprint.com. When you log
in for the first time, use your e-mail address and the password
“changeme.”
Additionally, each Boundless regional office is allocated collateral
and self-promo items on a quarterly basis. To find out if your local
office has materials available for your use, check with your Managing
Director or contact [email protected].
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Frequently Asked Questions
Where can I find EPS, JPG, GIF and digitized versions of the
Boundless Network logo?
Boundless Marketing can provide you with any of our logos in
whichever format you need; to request a logo, send an e-mail to
[email protected] that specifies exactly what you’re
looking for. To make additions to any Boundless logo, such as adding
your name or contact information, we suggest you work with your
self-promo vendor in accomplishing this. Another option is to work
with a freelance graphic designer; Mission Control can provide a
resource list of artwork service providers upon request.
What’s the difference between the Boundless Network logo and
the beboundless logo?
The Boundless Network logo is our default logo for use on most
collateral and self-promo materials. The beboundless logo is a
recruiting logo, and should be used on recruiting materials only.
How do I find Boundless templates and marketing materials?
A library of Boundless-specific marketing materials is available on the
Marketing 2.0 page on MyBoundless.com, along with downloadable
electronic templates. To obtain printed collateral, visit the On-
Demand Store (www.boundlessprint.com).
I want to make a custom brochure/flier, but I don’t know where
to start.
Unless you have been trained in design and have a working
knowledge of current design software, Boundless Marketing
recommends that you rely on the expertise of a professional
freelance designer. For a list of trusted design resources, e-mail
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FA
Q’S
Branding can be a complicated business. That’s why Boundless Marketing is here to answer all of your brand-related questions.
Think of us as your “marketing tech support.”
To reach Boundless Marketing, send an e-mail to [email protected].
