What is a Digital Media Designer?

Design for Digital Media – www.graysdigitalmedia.co.uk

What is aDigital Media Designer?

Cameron CraddockCourse Leader - BDes Design for Digital Media

Design for Industry ProgrammeGrays School of Art, Aberdeen

September 2007


What is Digital Media?What does this subject involve?

• Digital Media is the creative use of digital technologies.

• It is a fast-moving and exciting industry, spanning a diverse range of design disciplines and dynamic subject areas.

• Fuelled by the advance of digital technologies and the expanding telecommunications and entertainment sectors.

• A discipline which which spans art, design and computing.

• Digital Media combines creativity and innovation and is focussed on the commercial context of design.

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What is a Digital Media Designer?Role & Responsibilities

• Use industry standard applications and equipment.

• Require a thorough understanding of design principles.

• Involved in the creation interactive products including CD-ROMs, websites, animations and computer games.

• The new media industries are thought to be worth £15bn to the British economy, with the computer games industry now out-selling CD music sales world wide.

• Consequently, there is great demand for designers who can work effectively across new media.

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Digital Media SubjectsKey Disciplines & Areas of Employment

• Interactive Media

• Motion Graphics

• Digital Video & Audio Production

• Animation & Illustration

• 3D Computer Modelling

• Special Effects

• Internet & Web design

• Computer Games Design

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Digital Media DesignersPixar - Animation Studios

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Digital Media DesignersRockstar Games - Creators of the Grand Theft Auto games.

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Digital Media DesignersKyle Cooper - Film title designer.Founded - Imaginary Forces and more recently, Prologue Films

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Digital Media Designers2Advanced Studios – Progressive Media Consultancy.

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Digital Media DesignersTeknoel – Graphical User Interfaces and Design

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Digital Media DesignersShilo Design – Creative Production Studio.

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Digital Media DesignersAKQA – Creative Production Studio.

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Digital Media DesignersBen Miners - Print and motion graphics – Graphik Boutique/

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Digital Media DesignersDaniel Brown - Creative Programmer and Art Director.

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Digital Media DesignersYugo Nakamura - Innovative Japanese web developer.

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Bachelor of Design Course

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Study Digital Media @ Grays School of Art


Digital Media @ Grays School of ArtDigital Media Course Information

• The Course is designed to enable the student to develop a skill set which spans design and computing.

• Issues of design culture and context are examined through lectures and seminars, with study trips to, and visits from, leading designers and companies.

• The course also incorporates an international exchange programme with other institutions in Europe.

• Study Options: Full Time Duration 4 years.

• Underpinning the curriculum is an internationally recognised research base.

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Digital Media @ Grays School of ArtDigital Media Course Information

• Staff have served as consultants to the Design Council and government departments, written books on design for industry and have designed products for blue chip companies.

• There is a strong emphasis on design theory and methods, visualisation and communication, user focused problem solving and the use of digital technologies.

• The use of integrated projects, is fundamental to the Course, encouraging students to avoid compartmentalised thinking and provides a practical focus and context for the delivery of subjects including interface design & motion graphics, digital video & audio production, animation, 3D computer modelling, special effects, web and computer games design.

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Examples of Digital Media Student Work

Interface Design & Motion Graphics



Digital Video & Audio Production



2D & 3D Animation



3D Computer Modelling



Special Effects



Internet Design



Computer Games Design



Illustration


Digital Media @ Grays School of ArtRecent Graduates are employed as

• Graphic & web designers

• Computer game developers

• Animators

• Multi-media design consultants

• Music and digital video producers

• For further information and examples of student work visit:

• http://www.graysdigitalmedia.co.uk

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Applying to Digital MediaFurther information available from

• You should apply to Digital Media through UCAS (Universities and Colleges Admissions System).

• http://www.ucas.com

• UCAS Codes:

Institution Code: R36 - The Robert Gordon University

Course Code: W280 - Design for Digital Media


Applying to Digital MediaWhen should I apply to the course?

• You should submit your application form between September and January.

We will consider all applications received at UCAS before June (if places are still available). After this date your application will be held for ‘Clearing’ (see below).

The deadline date for applications is 30th June.

Applications received after 30th June are then entered into Clearing.


Applying to GraysFurther information available from

• www.graysdigitalmedia.co.uk

• www.rgu.ac.uk - go to the ‘How to Apply’ section for a full application guide.

• RGU Admissions Dept.SchoolhillAberdeenScotlandAB10 1FR

tel : 01224 262728

email: [email protected]

• www.ucas.com


Got a question?Visit our web site for further information on

• Portfolios

• Qualifications

• Interviews

• Making contact

• Arranging a visit

• Asking a Question

• www.graysdigitalmedia.co.uk


What is a Digital Media Designer?Thank you

• Questions?

• Cameron CraddockCourse LeaderBDes Digital MediaDesign for Industry ProgrammeGrays School of ArtThe Robert Gordon UniversityGarthdee RoadAberdeenAB10 7QD

e: [email protected]

t: (01224) 263621

Documents

What is a Digital Media Designer?