Turnitin has been helping educators prevent plagiarism

since 1996. We currently protect over fi ve million students

in over fi fty countries against plagiarism, and are a leader

in pioneering new technologies in collaborative learning

and online education. Our clients include thousands of uni-

versities and secondary schools all over the world—among

them every university in the United Kingdom.

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What if the Internet couldhelp students take more responsibility for learning and let teachers focus on teaching?

Now it can.

The Turnitin SolutionUsed in thousands of institutions

in over fi fty countries, Turnitin is

recognized around the world as

the standard in online plagiarism

prevention. Developed initially to

complement Internet-based peer

reviews in large seminar classes at

UC Berkeley, Turnitin’s plagiarism

prevention system now helps en-

sure a level academic playing fi eld

for millions of students worldwide.

But plagiarism prevention is

only part of the story. At Turnitin,

we believe new technologies have

the power to improve instructor

effi ciency, and most importantly,

to help students learn. We have

developed an innovative suite of

online products to help educators

and students realize the Internet’s

full educational potential.

Research in the Digital EraThe Internet has almost unlimited

promise as a research tool. For the

fi rst time ever, relevant (and often

not so relevant) information on vir-

tually any topic is never farther than

a mouse click away. This allows for

increased effi ciency in research ap-

plications of all kinds, and, unfortu-

nately, quick-fi x solutions for those

students looking for less than hon-

est ways of fi nishing that last-min-

ute essay, report, or term paper.

Turnitin’s suite of educational

products help eliminate abuse of the

Internet as a research tool, mini-

mize its potentially negative impact

on the development of quality read-

ing, writing, and research skills, and

encourage exploration of the new

educational possibilities it offers for

collaborative learning.

Modular, Comprehensive Management of Student Papers

Plagiarism Prevention Peer Review GradeMark GradeBook Digital Portfolio

Use Turnitin’s products however you want: singly or as a complete modular system. Together, Turnitin’s products form a powerful suite of tools that help you manage the complete life cycle of submitted docu-ments without ever touching pen or paper. Read on to find out more about powerful new teaching aids like GradeBook, GradeMark, and Peer Review.

It was a very positive experience for me. Far from being a digital policeman, I found that Turnitin was actually an excellent teaching tool. When student work was not cited properly, I was able to sit down with them and explain the importance of citations, and demonstrate to them where the problems lay. Having Turnitin do the “detective work” took some of the confrontation out of this situation.

Prof. Gillian MothersillRyerson University

Turnitin Facts

• Turnitin currently protects over

fi ve million students in over fi fty

countries, including high schools,

colleges and universities.

• Our in-house version of the Inter-

net contains over 2.4 billion pages,

and we add and update millions of

pages daily.

• Turnitin currently receives and

processes tens of thousands of

student submissions per day.

• Submitted papers are compared

not only against live Internet

pages, but also against previous

versions of the Internet, all prior

student submissions, and various

ProQuest ® databases.

• Student and instructors can submit

papers in a variety of formats,

including Microsoft Word ®, PDF,

TXT, or via cut and paste.

• Turnitin is now a WebCT® Power-

links Partner.

• We now offer APIs that make it

easy to integrate Turnitin with uni-

versity portals or other proprietary

campus systems.

• All Turnitin products and services

are provided through our secure

servers with SSL data encryption.

This Application Service Provider

(ASP) model means no installa-

tion, updates, or maintenance of

the system is ever required of the

user. You can get Turnitin up and

running at your campus immedi-

ately.

Plagiarism Prevention Most educators today

know that plagiarism

and peer to peer

collusion– especially

in their Internet forms– are signifi -

cant problems in schools around the

world. How often have you received

suspiciously well-written essays or

writing assignments but lacked the

means to confi rm they had been

plagiarized?

Originality ReportsTurnitin’s unique plagiarism pre-

vention system makes it easy to

determine if students are writing

original work. For every paper sub-

mitted to Turnitin, we generate two

versions of a unique, customized

Originality Report (see next page).

Each report details the results of

our comprehensive Internet, com-

mercial database, and submitted

student paper database searches in

a concise and unambiguous format.

Our system is the most widely

used, user-friendly, and technologi-

cally sophisticated plagiarism pre-

vention tool available. It confi rms

instances of suspected plagiarism,

and more importantly, acts as a

powerful deterrent to stop cheating

before it starts.

Real ResultsEducators using Turnitin observe

a signifi cant reduction in the in-

cidence of plagiarism in their

classrooms and an increase in the

quality of written work. Further-

more, institutions using Turnitin on

a large scale have seen measurable

rates of plagiarism drop to almost

zero. Effi cient and effective plagia-

rism prevention is one of the easiest

and cost effective ways to make sure

students are getting the most out of

your teaching and ensure they are

building the reading, writing, and

research skills they will need for a

lifetime of learning.

Turnitin is simple for teach-ers and their students to use, and it does work… Highly recommended for high school and academic libraries.

The Library Journal

Plagiarism Facts

• 80% of college-bound students admit

to cheating on schoolwork, yet 95% of

them never get caught – Who’s Who

Among American High School Students

• In a survey by the Josephson Institute

of Ethics, 74 percent of high school-

ers say they’ve cheated on an exam at

least once; this is up 13 percent from a

decade ago. – Redbook, April 2003

• 44 percent of students considered mi-

nor cut-and-paste Internet plagiarism as

“trivial” cheating or not cheating at all.

– Congressional Researcher, September

19, 2003

• Word of teacher vigilance of, adminis-

trative support for, and board backing

of plagiarism detection, reporting, and

sanctions spreads like a fi re in school

gossip chains, as do benign neglect or

over lenient teacher, administrative, and

board attitudes and behaviors. – Educa-

tion, Spring 2003

• 257 chief student affairs offi cers across

the country believe that colleges and

universities have not addressed the

cheating problem adequately – from a

study by Ronald M. Aaron and Robert

T. Georgia: Administrator Perceptions

of Student Academic Dishonesty in Col-

legiate Institutions

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15

20

25

30

35

40

45

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ality

in S

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Elapsed Time (month)

Originality Trends for a large California Public University

This graph illustrates the incidence of plagiarism over time at a large California Public University, based on papers submitted to Turnitin. After a peak of nearly forty percent after the initial implementation of Turnitin, this university has seen plagiarism rates drop to almost zero in just over one year.

All side-by-side reports clearly show pertinent document information, such as the paper’s author, title, date of submission, and Turnitin document ID.

The similarity index indicates the percent-age of a paper for which we found matching sources. The index is color coded for quick assessment of a paper’s originality.

Each matching source is indicated by a clickable tab at the top of the report. Tabs are organized from high to low based on total percentage match. Clicking on any tab opens its corresponding web page, commer-cial database entry, or permission request to view a paper in our repository of previously submitted student papers.

Users can toggle back and forth between the side-by-side version and the print version, which shows all matching source links in one location and is formatted for easy print-ing and archival purposes (opposite page).

Any matching source can be excluded and then reanalyzed. A second version of the report is generated without searching the excluded source. This can be useful if one large matching source (for example, if a student’s paper matches another version of that same paper) obscures smaller, more relevant sources.

Matching text is color-coded for easy com-parison. In this example, the red text in the paper corresponds almost directly with the text in the source window. Both the paper and source windows are housed in frames for convenient document scrolling. Color-coding extends to the source’s link and tab colors for simple orientation.

The Originality ReportSide by Side Version: Turnitin’s new side-by-side Originality Report makes comparing papers to matching sources easier than ever. Users use link tabs to scroll through live Internet documents based on their percentage match with the submitted paper.

Printer Friendly Version: The print version of our Originality Report is formatted vertically to allow for easy printing. All

matching links are shown together at the top for at-a-glance reference purposes.

The top section indicates how many similar docu-ments we found and rates the paper’s overall similarity to sources online and in our cache of commercial and pro-prietary databases. The overall similarity index color indicates the total percentage of plagia-rized text, with red being the most and blue the least.

This final passage was lifted from another student’s paper that we found in our in-house database. In such in-stances of peer collusion, access to the copied paper can only be granted by the instructor of the paper’s original author.

Sometimes, students use only small pieces of online papers, making detection by conven-tional methods virtually impossible. Turnitin’s advanced pattern-match-ing technologies can locate all but the smallest fragments of text.

These paragraphs were taken from one of the many online paper mills, or “cheat-sites”, that offer free or fee-based papers and essays for download. Because only ten percent of the total cheatsite paper was used, an instruc-tor trying to track down these paragraphs manually would have great difficulty pinpoint-ing them within the thousands of other papers located at the paper mill’s website.

However, this interview with the student’s “aunt” is actually from a book called Youth’s Greatest Disabler, which the student found on the Schizophrenia Society of Saskatchewan website. Note how the passage was detected despite the student’s attempt at subtle alteration (black text).

For this paper, the author starts with an original intro-duction.

Each color-coded passage in the report has a corre-sponding live link to its match-ing source. Clicking on a link opens a new window directly to that source. Users have the option of excluding links that may be obscuring smaller, more relevant matches.

In this instance, the author inserted false citations to make readers believe these passages were quoted from a valid source.

LInks can indicate a match with an online source, a docu-ment in our database of sub-mitted papers, or, in this case, an article within the ProQuest commercial database.

Peer ReviewPeer Review gives

instructors the abil-

ity to create custom-

ized “peer review

assignments” that students use to

evaluate and learn from each other’s

work. These assignments provide a

precise framework for students to

think critically about the elements of

good essay and paper writing, such

as evidence, style, and voice.

Each peer review assignment is

a collection of topic questions, which

require answers in essay form, and

metrics, which ask students to rate

papers based on sets of customiz-

able criteria. Instructors can elect to

write their own questions, get ideas

for assignments from our library of

pre-written topics and metrics, or

any combination of both.

GradeMarkGradeMark is a

revolutionary new

interface that allows

for online contex-

tual markup without pens, paper,

or additional software. MS Word

documents uploaded to Turnitin are

returned with their original format-

ting intact, and can then be “marked

up” by placing customizable marks

directly into the body of the paper.

Placed marks can be associ-

ated with instructor feedback of any

length, just like adding comments to

the margin of a paper. Instructors

can also target specifi c grammatical

or stylistic issues with customizable

rubrics that help quantify instances

of particular problems for a given

paper, student, or class.

Clicking anywhere on the body of the paper generates the “active mark” icon. The top window becomes active for the position in the paper indicated by the active mark. Instructors can then associate the active mark with feedback of any length. Feedback can be also paired with rubrics, which target specific writing problems by linking to additional information. Common mistakes such as spelling and punctuation errors can be addressed easily by adding “quickmarks” from the quick-mark menu located directly above the body of the paper.

The top window lets students read, answer, and review topic and metric questions. Reviewers can place contextual marks or rubrics directly into the paper’s body to indicate specific passage(s). If desired, reviewers can associate placed marks with customizable rubrics, which target specific writing problems by linking to additional information. Each review toggles between edit mode (for writing and updating responses), and read mode (for assessing all responses and placed rubrics through anchored links to marks in the body of the paper).

GradeBookTurnitin’s Grade-

Book sets a new

standard for sim-

plicity and effi ciency

in online gradebooks. Integrated

seamlessly with Turnitin’s other

products, GradeBook lets instructors

keep running tabs on class or indi-

vidual student progress, allows for

real time scaling of grades (without

messy altering of point totals), and

translates percentage-based totals

into any grade format imaginable.

GradeBook is the fi rst online

gradebook to mimic the “at-a-

glance” usability of conventional

paper gradebooks while still provid-

ing the fl exibility and effi ciency of

computer-based grading programs.

And unlike many such programs,

GradeBook does not require the

installation or maintenance of ad-

ditional software.

Digital PortfolioTurnitin’s Digital

Portfolio (coming

soon) will give users

the ability to col-

lect all their uploaded material into

indexed, easily manageable online

portfolios. Portfolio organization

will be completely customizable,

and allow for the cataloging (and

cross-cataloging) of submitted work

by criteria as diverse as academic

year, academic institution, student,

or class.

Instructors will be able to

archive their classes’ work con-

veniently and safely, without the

encumbrance of yellowing papers

and unwieldy fi ling systems, while

students will have the opportunity

to easily keep track of their work’s

progress through the progression of

their academic careers.

Every assignment created through Turnitin is indicated by a tab that appears at the top of GradeBook. Grades are submitted by clicking on the “grade” button for a given assignment. Any additional class grades (exams, labs, presentations, etc.) can be entered into GradeBook using the “add entry” feature. The scale feature lets you change the weights of assignments without changing point totals and without ever touching a calculator. GradeBook exports neatly to Excel if you want a final copy of your class’ s grades in paper format.

I think the program has worked particularly well as a deterrent to plagiarism among my students. After initially feeling that I “didn’t trust” them, they moved on to feeling that this was a satisfac-tory solution, and actually helped “level the playing fi eld” among them so that everyone was more comfortable doing original, inde-pendent work. I was quite pleased with the way it actually improved teacher-student and student-stu-dent relations.

Jane Ross (OIB Coordinator)Lycee Francais de New York

TrainingThe goal of our training program

is to increase the adoption of our

services across your institution and

to help promote academic integrity.

We do this with face-to-face cus-

tomized training sessions, online

seminars, and our quickstarts and

user manuals. We also conduct

workshops that address the causes

and effects of plagiarism and how to

take steps to prevent it.

For further information on our

training programs, please e-mail

training@turnitin.com, or visit our

website at www.turnitin.com.

HelpdeskTurnitin provides several online

support tools for users, including a

page-specifi c FAQ section for easy

site navigation. Direct helpdesk

support is available for all pri-

mary account administrators free

of charge, and can be accessed both

online via a Turnitin helpdesk form

(responses are sent back within

24 hours via email) and by phone

to our dedicated helpdesk support

staff.

Supplementary support plans

can also be purchased at all account

levels for sub-administrators, fac-

ulty and student users of Turnitin.

For further information on our ex-

tended helpdesk packages, contact

sales@turnitin.com.

Security/PrivacyTurnitin is serious about protect-

ing the privacy and security of our

users’ information. We achieve

extremely high levels of security

through the use of SSL encryption,

redundant servers, sophisticated

fi rewalls, offsite secure backups,

and much more.

With an advertising-free web-

site, login and password protected

access, and a Privacy Policy with the

highest standards, Turnitin provides

a system that you and your students

can use with confi dence.

API IntegrationTurnitin’s API solution makes it

even easier for instructors and stu-

dents to get started using Turnitin.

If your institution is already using

an online service or hosts a class or

university portal, integrating Tur-

nitin’s API will make Turnitin seem

like a natural extension of the web

services you already have in place.

After integrating our API, a

simple link to Turnitin will appear

at a location of your choice. New

instructors can get started by just

clicking the link. Behind the scenes,

we create a user profi le for the

instructor, join the instructor to your

institution’s account, and log the

instructor in to his or her personal

Turnitin pages. Existing users can

log in to their account in the same

way, by clicking a single button.

Since there is nothing new to

learn, instructors can get up and

running with Turnitin quickly and

easily without fi lling out forms,

creating passwords, or memorizing

account information.

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iParadigms, LLC1624 Franklin St., 7th FloorOakland, California 94612

tel (510) 287-9720fax (510) 444-1952www.turnitin.com

How to PurchaseAnnual registration to

Turnitin is offered at afford-

able rates. The cost varies

depending on your school

or institution type, which

licensing plan you choose,

and your total student

enrollment. For informa-

tion on pricing, licensing,

and registration please visit

www.turnitin.com and re-

quest a quote. A sales rep-

resentative can be reached

by either phone or e-mail:

sales@turnitin.com

(510) 287-9720

x239 Secondary Education

x240 Higher Education

Turnitin and GradeMark are registered trademarks of iParadigms, LLC. Copyright 2003, iParadigms, LLC