What I have learned

from audience

feedback

Having conducted a survey, as well as asking

many about their views of my products I have

created this PowerPoint to show the feedback I

got and what I have learned from it.

Most of the people I asked were female students, aged

between 16-19 years old, which was perfect due to my

demographic being this market. I feel they are likely to

discuss the products with friends and share on social

networks, such as Facebook and Twitter.

The majority of people felt the video, including its

narrative, were 100% Appropriate to the song and its

style. This is very positive as it shows that the two

linked well. However, a large amount felt it was kind of

appropriate, suggesting that it could be more. Perhaps

being more effective with emotions early on could

relate further for the audience to the song and video

together.

Many felt the editing and shots were good. This is

positive as it shows many felt that the shots were

effective in showing the story, while the editing showed

good continuity. I feel a reason they weren’t ‘very good’

could be due to there not being as vasta range as there

could be.

My survey showed that the majority felt my video

overall was good, with two saying it was very good. I

feel this is very positive. Showing that it appealed to my

target market as intended. The ending many felt was

strong, although some felt it could have been built up

more throughout. The comments I got from viewers

was mainly positive, with many saying it moved them

emotionally.

It also shows the divide in opinion is still there, although in some ways

that is positive, as it shows a range of views, which art can do.

The debate over my poster and digipak was a difficult one, I originally came

up with the simple concept of having the black background, white balloon;

linking to the video, and the artist and song name. I felt this would be

symbolic for the viewers, with them being able to relate the image to the

video. However, many felt it was too simple, needing something more. After

some deliberation, and taking the feedback on, I decided I was to add more

colour, using the orange paw to stand out and create a visual motif. The baby

scans I also used, again relating to the video, and I felt this would add depth

to the simple design; therefore appealing to those who felt it needed more

initially. The survey shows that many felt the designs were appropriate to the

artist and song’s style and genre, however it still shows that some felt it could

have been more.

How they would rate the

digipak and poster

Overall the feedback to my digipak, poster and music video was positive.

My music video I feel appealed to its intended market, although some

comments have noted it as being cliché in parts, and over-acted by myself

when performing to camera; this I agreed with and take as note for the

future, but the overall emotional impact was effective I feel. The poster and

digipak caused debate, although that is somewhat important to leave the

viewers thinking. Also an interesting link some noted was that the balloon

looked similar to a sperm, which coincidentally relates to the song title.

Overall I feel the feedback showed that the video had the biggest effect,

with its emotional content, while the majority liked the links between all

three products as a whole.