‘Discover Yorkshire Coast: a local

name, an international brand’

Discover Yorkshire Coast, part of

Scarborough Borough Council, works in

close partnership with

Welcome to Yorkshire

Visit Ryedale

North York Moors National Park

Discover Yorkshire Coast is dedicated to

raising the profile of the glorious Yorkshire

Coast and North York Moors. We utilise the full range of tools at our dispos-

al to ensure that the thousands of events, attractions and businesses in our

wonderful region find the local and national recognition they deserve. From

traditional print and broadcast media to the use of the latest social media

and digital innovations, at Discover Yorkshire Coast we are constantly ap-

praising and refining our marketing remit to guarantee that our brand is

working as hard as it can for the people that matter; our members.

“Working as hard

as we can for the

people that

matter; our

customers.”

New Promotional Videos

Discover Yorkshire Coast and its partners have recently commissioned FOUR

brand new promotional videos, illustrating the rich variety of entertainment,

culture and fine dining available in the area. The four videos, created by

Fridge Productions, individually showcase Attractions, Arts & Heritage,

Cuisine and Outdoors. Each professionally shot and edited video features a

blend of traditional film footage and an exciting and innovative mix of aeri-

al shots captured via drone technology. This spectacular new view of the

Yorkshire Coast landscape exposes the unrivaled natural scenery like never

before, and demonstrates the sheer breadth of opportunities that await visi-

tors to our area. Discover Yorkshire Coast is proud to offer you FREE use of

all four of our new promotional videos. To request the videos for your own

use, please contact Tourismbureau@scarborough.gov.uk or click the icons

to the left to view them on our social media profiles once they’re available.

New Promotional

Videos

1

Campaigns 2

Public Relations 2

Filming & Events 3

New Digital Kiosks 3

New In-destination

Maps

3

Workshops 4

Entertainment 4

Widgets 4

Your DYC Listing 5

Conferences 5

Inside this issue:

What has

Discover Yorkshire Coast

done for you this month?

Discover Yorkshire Coast has developed a Feature Resource Pack to work

in partnership with media outlets, guaranteeing your event, venue or

business the coverage it deserves. Using our extensive media contacts and

inventive approach to marketing and public relations, Discover Yorkshire

Coast can take your business’s news beyond the level of being a regional

concern and secure your ventures, announcements and promotions national

recognition.

Editorial features that we have produced for our members has been featured

in The Guardian, The Sun, The Times, The Daily Mail and

The Daily Mirror amongst many others. Recently, in tandem with Welcome

to Yorkshire, a selection of Discover Yorkshire Coast members were

represented at the world famous Chelsea Flower Show, receiving national

written and televised exposure in the process. Our members also benefit

from the opportunity to be featured with Visit England who regularly

contact us with requests to feature local venues and businesses.

Finally, Discover Yorkshire Coast specialises in organising familiarisation

visits and liaising with the national press and broadcasters to maximise your

profile. When you employ Discover Yorkshire Coast to develop your public

relations, you immediately increase your chances of receiving nation-wide

coverage. If you wish to discuss your PR requirements with a member of our

team please call 01723 383636.

Campaigns

Public Relations

In keeping with Discover Yorkshire Coast’s dedication to improvement and

quality, all of our most popular guides have undergone significant overhauls

for 2017/18. Both The Delicious Trail and The Great Outdoors Guide have

been redesigned and modernised for their new iterations. The Delicious

Trail re-emerges for the new edition as ‘Cuisine on the Coast and North

York Moors’, and is packed with even more local food features and mouth-

watering pictures than ever before. Discover Yorkshire Coast Holiday

Guide 2018 is also subject to a brand new image; the latest edition of the

publication will be printed as a perfectly-bound handbook, with matte finish

cover, reflecting the contemporary sensibilities of our region. The content

for the guide will also be entirely re-written, with exciting fresh features to

promote the events, attractions, accommodations in our area better than

any previous edition. Despite the revamp, the cost for you to appear in the

Holiday Guide remains the same as last year—but be quick, spaces for all

of our guides are filling up fast! Speak to our friendly team today and lock

down your slot in the definitive Yorkshire Coast tourism guides by calling

01723 383636. The new guides will be downloadable from our website or

available in print from all Tourist Information Points across the region.

“Take your

business’s news

beyond the level

of being a

regional concern

and secure your

ventures,

announcements

and promotions

national

recognition.”

Page 2

Secure your spot

in one of our

campaigns today

by calling

01723 383636

Page 3

There have been a number of new requests for filming permissions on the

Yorkshire Coast in 2017, further cementing our reputation as an area of

national interest and intrigue.

In May 2017 popstars Paul Heaton & Jacqui Abbot, formerly of chart-toppers

The Beautiful South, chose the site of Scarborough Prison as the setting for

their latest music video, enlisting the help of local actors, actresses and art

students throughout the production. ‘I Gotta Praise’ was filmed on location

in the prison and surrounding area, and has since been featured on the BBC.

The 9th Scarborough Armed Forces Day, held on Saturday 24th June, was

another huge success. Headlined by the RAF Red Arrows, RAF Falcons and

the Battle of Britain Memorial flight RAF Hurricane, the event attracted in

excess of 30,000 people to Scarborough Seafront.

The Scarborough Open Theatre continues to build a reputation as a first

class performance venue on a national scale. Recent headliner Michael Ball

took to the BBC Radio 2 airwaves to tell DJ Chris Evans of his experience of

the venue, explaining that despite the ‘biblical’ rainfall during his show with

Alfie Boe he had ‘loved every second of it.’

Discover Yorkshire Coast has overseen a design update for the town maps

of Scarborough, Whitby and Filey. Each map has been redrawn and revised

to include graphic icons, making the area easier to navigate than ever for

our visitors. Each map includes brand new attractions and other areas of

interest. In addition to replacing the High Street maps situated in

Scarborough, Whitby and Filey, each map will be available from map

dispensers around the area, as well as being available for digital download

for desktop, tablet and mobile devices at

www.discoveryorkshirecoast.com.

New Digital Kiosks

Filming & Events

New In-destination Maps

Discover Yorkshire Coast is excited to announce the

imminent arrival of three brand new Digital Kiosks, an

innovation which will revolutionise tourist information

services in the area. The touch-screen kiosks will be

stationed in Scarborough, on the corner of Westborough &

Vernon Road, in Filey at the Evron Centre, and in Whitby

outside Andrew Pern’s The Star Inn The Harbour. Each user

-friendly kiosk will feature a microsite of the main Discover

Yorkshire Coast website, prompting readers to select from

a variety of pre-programmed links featuring Events,

Accommodation, Dining, as well as crucial tourist

information.

Advertising opportunities are available to you, with an

appearance on the Digital Kiosks guaranteed to bring your

brand to the attention of thousands of potential new

customers each year.

To secure a spot for your company’s advertising on the

new Kiosks please call the Tourism Bureau now on

01723 383636.

Book your

Digital Kiosk

advertising

space now!

Call

01723 383636

Want a DYC

Widget on your

site but aren’t

sure where to

start?

Call

01723

383636

now!

Page 4

“Helping you to

better connect

with your

customers”

Discover Yorkshire Coast produces a monthly newsletter which spotlights

the biggest entertainment events that are coming up in the area. The

newsletter is sent out to all businesses; we encourage you to display it on

your business premises for your customers to read. Each newsletter

contains a complete list of all events taking place during the month. Every

event in the list is hyperlinked to a dedicated page on our website, and in

addition the list can distributed to your customers or displayed in

your reception area, if you wish.

You can also click through to our newsletter database here, where you

can view all of our current business and entertainment newsletters, as well

as archived publications.

Entertainment Newsletter

Discover Yorkshire Coast offers a range of widgets to expand the

functionality of your website.

For the uninitiated, a widget is a tool which you embed on your website—

you can think of it as a digital noticeboard. Once embedded the widget

displays a wide range of accommodation, attractions and events,

depending on the nature of your business.

The employment of a widget will give your visitors the ability to plan an

entire stay in your area, including booking accommodation, transforming

your website into a self-contained, all-inclusive package.

To get a Discover Yorkshire Coast widget for your website simply fill out

the form on our website and we’ll do the rest!

Social Media Workshop

Brought to you by

With social media now an essential part of any successful business

strategy, Welcome to Yorkshire are hosting a Social Media Workshop at

The White Swan Inn in Pickering on 26th July to help you better connect

with your customers. Research shows that despite most companies now

maintaining a presence on social media, many are failing to fully maximise

their online potential. If you wish to learn some simple tricks and tips to

ensure your business’s digital profile is benefitting both you and your

customer base, then this FREE workshop is a key date for your diary.

Call us with

your latest

event details

and let us keep

you in the

spotlight

Call

01723

383636

Widgets

Follow us on

Twitter for

news and

special offers

@DYC_Conferences

Get in touch

today to see

how you can

maximise your

business

opportunities!

Call us on

01723 383636!

“The area’s

events, team

building and

group away

day specialists”

Page 5

The Yorkshire Coast and North York Moors is the ideal location to host your

conference, and an ever-growing number of businesses and organisations

are taking advantage of the facilities found in our region.

The Foresters Friendly Conference, held at Scarborough Spa across the last

weekend of June, attracted over 370 delegates, with Discover Yorkshire

Coast acting as the Official Accommodation Service for the conference’s

attendees. The Scarborough Spa will also host the NARPO Conference in

September, with 500 delegates expected to attend, where Discover

Yorkshire Coast will reprise its role as Official Accommodation Service for all

those visiting the event.

As the area’s events, team building and group away specialists, Discover

Yorkshire Coast continues to generate new leads for conferences, events

and weddings, diversifying the services offered by our clients and helping to

significantly increase their revenue streams. We are also very excited to

announce that our new Conferences website is LIVE

If you would like to work with Discover Yorkshire Coast as one of our

accommodation or venue providers, or if you require help in selecting the

perfect conference venue, then please contact

DYCconferences@Scarborough.gov.uk and we’ll be happy to help you.

Your Discover Yorkshire Coast Listing

Are you getting the best out of your

Discover Yorkshire Coast website listing?

Discoveryorkshirecoast.com receives over

340,000 page views per month, that’s

over 4,120,000 a year—just think of the

number of potential new customers you

could be missing out on by not

maximising your listing.

Remember, when you become a

Welcome to Yorkshire or DYC member,

your business receives a detailed written

description, as well as the use of up to 20 images to perfectly showcase all

facets of your service or venue.

With our sheer volume of annual visitors DiscoverYorkshireCoast.com is

the ideal site on which to promote your upcoming events, and you’ll be

happy to know that adding your event to our listings is completely

FREE OF CHARGE.

For accommodation providers we would also advise you to keep room

availability up to date on your listing, ensuring your venue remains

searchable to prospective customers.

We are happy to advise you on the best way to present your listing, so if

you wish to make a revision to your description or add new images, please

don’t hesitate to get in touch.

Conferences & Events

Page 6

Tourismbureau@Scarborough.gov.uk

01723 383636

Facebook.com/discoveryorkshirecoast

Twitter.com/discovercoast

Instagram.com/discover.yorkshire.coast

Googleplus.com/discoveryorkshirecoast

www.discoveryorkshirecoast.com