What Gok Wan can teach us about higher education

Will Reader

Psychology

Our anxieties about consumerism

• More lectures?• Smaller tutorials?• Raise the marks?• More feedback?• Us doing more,

students doing less?

Over focus on delivery rather than result

"People don't want to buy a quarter-inch drill. They want a quarter-inch hole!"

Theodore Levitt

The change business

• Make it clearer that change is our (joint) goal

• Sell the change not the stuff

• Problem: retroactive interference

• Problem: the red queen paradox

Gok's solution: before and after

• What are the best methods for facilitating change?

• How can we best demonstrate change to students?