WHAT DRIVES SOCIAL BEHAVIOUR?

Apple Culture

SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure

Time to riot?

SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure

Go CONSUMERISM! Go Team Apple!

SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure

Cooing Baby

EVOLUTIONARY – Inherited tendencies allowing you to thrive and survive.

Smiling Baby

EVOLUTIONARY – Inherited tendencies allowing you to thrive and survive.

Hungry Baby

EVOLUTIONARY – Inherited tendencies allowing you to thrive and survive.

So you want to be a rock star?

SOCIOCULTURAL – Observing how other people are rewarded or punished based on who they are and/or what they do (social behaviour).

Bieber Fever!

SOCIOCULTURAL – Observing how other people are rewarded or punished based on who they are and/or what they do (social behaviour).

Spare a dime?

SOCIAL COGNITIVE – What we pay attention to in a social situation, how we interpret it, and how we connect the current situation to related experiences in memory.