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What Does Your Personal Brand Say About You?
Presented by Douglas Scott Regional Director, South Central Region
INROADS
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Power of Branding
What is a brand? a reflection of the relationship an organization has with its
customers (what is the organization committed to delivering and stand for)
how businesses tell customers what to expect the embodiment of what businesses and their customers
value a product or service whose dimensions differentiate it in
some ways from other products or services designed to satisfy the same need
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What is a Brand ?
Brands are….1. Distinctive2. Relevant3. Consistent
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Leadership Brands
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Your Personal Brand
The Brand Y-O-U Who are you? What do you want people to identify with you? What image do people have of Brand You? Who are you trying to impress with your
message? What do you want people to remember about
you?
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Your Personal Brand
Personal Branding Checklist 1. Your Brand Basics
› Your speech, knowledge, and confidence
2. Your Brand Appearance› Your dress, body language, and hygiene
3. Your Brand Footprint› Your resume, portfolio, and online presence
4. Your Relational Brand› Your networks, mentors, and awards
5. Your Brand Platforms› Your voice, audience, and stages
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Your Personal BrandConnection Between Ethics and Your Brand
What is Ethics?
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Your Personal Brand & Ethics
Ethics are….
Individual character; what it means to be a “good person”.
The social rules that limit our conduct; esp the rules concerning “right and wrong” – often referred to as morality.
Morality – behavior that has consequences to the human condition; behavior that can either injure or improve the human condition. Lack of morality injures; full of morality improves
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Your Personal Brand & Ethics
What are your values?
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Your Personal Brand
Guidelines for Ethical Decision Making
1. Why is this bothering me?Is it really an issue? Am I genuinely perplexed or am I afraid to do what I know is right?
2. Who else matters?Who are the stakeholders who may be affected by my decisions?
3. Is it my problem?Have I caused the problem or has someone else? How far should I go in resolving the issue?
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Your Personal Brand
Guidelines for Ethical Decision Making
4. What is the ethical concern?Legal obligation, company policy, fairness, promise keeping, honesty, doing good, avoiding harm.
5. What do others think?Who can I ask for advice? Can I learn from those who disagree with my judgment?
6. Am I being true to myself?What kind of person or company would do what I am contemplating? Could I share my decision “in good conscience” with my family? With colleagues and public officials?
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Your Personal Brand
Ethics, morals, and values takeaways
Values are our fundamental beliefs. Morals are values which we attribute
to a system of beliefs.Ethics is about our actions and
decisions.
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Your Personal Brand
Brand Manifesto
Brand DimensionsPersonal PlatformBrand Promise
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Your Personal Brand
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-Executive
-Student
-Friend
-Mother
-Enthusiastic
-Energetic
-Passionate
-Outgoing
-Thorough
-Open to Ideas
-Collaborative
-Trend Expert
-Timely
ROLES
OUR RELATIONSHIP WITH OTHERS
STANDARDS
How We Do It
STYLE
HOW WE RELATE TO
OTHERS
Personal Brand Platform: Open to New Ideas –Brand Standard
Personal Brand Promise: “Sharing new ideas with a fresh perspective”
PERSONAL BRAND DIMENSIONS
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Your Personal Brand
Personal Brand QuizYour personal brand must remain:1. Distinctive2. Relevant3. Consistent
Use the personal brand quiz regularly to assess the strength of your personal
brand. Always know what your personal brand says about Y - O – U!
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Your Personal Brand
Building Brand Y-O-U Your personal brand will impact both your personal and
professional life both today and in the future. Consistently seek feedback and be accountable as a
leader. Redefine your brand promise as your grow. Everything you do should communicate your brand image. Building your brand takes time, patience and focus. Your outward appearance, words and tone need to
represent an accurate picture of the inner you.
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QUESTIONS
Douglas ScottRegional Director – South Central Region INROADS, Inc. 1333 Corporate Dr., Suite 213Irving, TX 75038T: (972) 870 – 9114 x3717E: [email protected]
QUESTIONS
Brenda WilliamsNational Recruiter, Talent Acquisition and ManagementINROADS, Inc. 1333 Corporate Dr., Suite 212Irving, TX 75038T: (972) 870 – 9114 x 3714 E: [email protected]
