1A Consumer Perspective – Antonia Dickman, Ipsos MORI | March 2018 | Version 1 | Public |

Antonia Dickman

Head of Energy & Environment Research

The role of the consumer

@Antonia_Dickman

in our future energy system

What does it mean forfor me?

2A Consumer Perspective – Antonia Dickman, Ipsos MORI | March 2018 | Version 1 | Public |

A consumer perspective

Aspirations

for our future

energy

system

Responsibility

for leading

and

supporting the

transition

Role of

Technology &

Innovation

Data &

Privacy

What do I

want?

Who will

make it

happen?

What will be

needed to

support it?

What’s in it

for me?

3A Consumer Perspective – Antonia Dickman, Ipsos MORI | March 2018 | Version 1 | Public |

• Greater choice & responsibility at community level

• Vested interest in own energy provision - encourage efficient use

• Increased use of renewables more environmentally friendly

Renewable Intercity

Power

Aspirations for a more local future

Preferred

scenario

Source: Ipsos MORI / Innovate UK Future Cities Dialogue, 2016

Consumers presented with 3 scenarios for the future UK energy system

Communities Trading

Big

4A Consumer Perspective – Antonia Dickman, Ipsos MORI | March 2018 | Version 1 | Public |

Government held responsible for system transformation

54

16

13Mainly responsible for ensuring

appropriate changes are made

to the UK energy system over

next 40 years

Citizens

Suppliers

Government

Base: 2,441 British adults aged 15 and over, 2nd-12 August 2012

5A Consumer Perspective – Antonia Dickman, Ipsos MORI | March 2018 | Version 1 | Public |

But trust to deliver change is low% trust to transform UK’s energy system towards cleaner forms of energy

Base: Adults aged 15+, interviewed face-to-face in Germany (1,001), UK (1,033), France (1,010), and by telephone in Norway (1,004), June 2016. Percentage of respondents answering “Very much” or

“Quite a bit” to the question “How much, if at all, do you trust the following institutions to transform the UK's energy system towards the use of cleaner forms of energy?”

33%

25%24%

18%21%

15%

10%12%

UK

National government Large energy companies

Germany Norway France UKGermany Norway France

6 6

Ipsos MORI – Your WSBL

A Consumer Perspective – Antonia Dickman, Ipsos MORI | March 2018 | Version 1 | Public |

66% say they wish their life was more simple

Ipsos MORI – Your WSBL

Source Ipsos MORI Global Trends Survey

7A Consumer Perspective – Antonia Dickman, Ipsos MORI | March 2018 | Version 1 | Public |

Flexibility, convenience, control – key motivations for getting a smart meter

Technology is recognised to be able to help

Pre-payment customers

Credit customers

Being able to top up in different ways (33%)

Being able to see how much energy I’m

using (26%)

It’s more convenient (14%)

Seeing my energy account balance (11%)

Being able to see how much energy

I’m using (34%)

Not having to submit meter readings

(31%)

Accurate bills (17%)

Base: 2,015 smart meter customers / 469 PPM / 1,546 non-PPM

Surveyed by telephone, Ipsos MORI/BEIS 2017

8A Consumer Perspective – Antonia Dickman, Ipsos MORI | March 2018 | Version 1 | Public |

Including to support network investment decisions

Planning and efficiency

benefits resonate

…but beware of

messaging around

bill savings

Clear statement on value that data

brings and how it will be applied

And ensure:

Clarity on role & remit of

organisations seeking data

Source: Ipsos MORI / Energy Networks Association, 2017

Through sharing half-hourly consumption data

9A Consumer Perspective – Antonia Dickman, Ipsos MORI | March 2018 | Version 1 | Public |

Secure & reliable

technology

Allow for

individual

choices

Data sharing can offer

tailored services but

needs to be secure

Smart devices can

encourage positive

behaviour but allow

‘nudges’ to be

ignored

As long as innovation meets key principles

Source: Ipsos MORI / Innovate UK Future Cities Dialogue, 2016

Equality of

access to services

People should not be

left out, meaning

alternatives are

needed for those less

able to access

tech/service

Key values from citizen discussions of urban futures

10A Consumer Perspective – Antonia Dickman, Ipsos MORI | March 2018 | Version 1 | Public |

A consumer perspective

We want to feel more in control of

our energy use – in own homes &

across country as a whole

Smart meters recognised by

consumers as a key part of this

transition

Some welcome tailoring &

innovation opportunities offered by

energy data

But need to be clear, who wants to

know & what’s in it for me?

www.ipsos-mori.com/

11A Consumer Perspective – Antonia Dickman, Ipsos MORI | March 2018 | Version 1 | Public |

Antonia Dickman

020 7347 3157

07554400114

antonia.dickman@ipsos.com

Thank you Any questions?

@Antonia_Dickman