WHAT DO GRADUATES WANT? - Bright Network · PDF fileWhat do graduates want? is the result of an online survey conducted in January and February 2016 by Bright Network’s in-house

A look at what Bright Network members want from their career and future employers

WHAT DO

GRADUATES WANT?

BRIGHT NETWORK RESEARCH REPORT 2016/17

© Bright Network UK Limited 2016. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted

in any form or by any means, electronic, mechanical, photocopying or otherwise, without the prior permission of the publisher, Bright Network UK Limited.

Bright Network, 5th Floor, Goldsmiths House, 137-141 Regent Street, London, W1B 4HZ 0203 011 1612 [email protected] @brightnetwork www.brightnetwork.co.uk

CONTENTSOverview of Bright Network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4About the Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

What do graduates want?Immediate Priorities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Career Barriers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Future Concerns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17Exploring Career Opportunities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Sector & Employer Preferences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22Application Behaviour . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28LinkedIn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

3

Bright Network is an innovative platform for leading employers to reach, engage and recruit high calibre students from all backgrounds.

From the blue chip and established to the boutique and entrepreneurial, we work with 250+ remarkable companies to help them hire the brightest intern and graduate talent from our pre-screened network.

OXBRIDGE12%

MORE LIKELY TO GET HIRED THAN THE

AVERAGE GRADUATE*

47%

AVERAGE MEMBERA LEVEL RESULTS

AAABAME

(BLACK, ASIAN OR MINORITY ETHNIC)

48%

WOMEN55%80,000+

MEMBERS STEM27%

STATE-EDUCATED

68%

81%NON-LONDON UNIVERSITIES

Overview of

BRIGHT NETWORK

4* at the assessment centre stage

About the

RESEARCHThis research examines what undergraduates want from their career. It looks at their immediate priorities, future concerns and the attributes they seek in an employer.

What do graduates want? is the result of an online survey conducted in January and February 2016 by Bright Network’s in-house market research team.

All those surveyed are Bright Network members and current students at UK universities graduating in 2016 or later. Where relevant, data is segmented by gender, graduation year, ethnicity and socioeconomic background. All percentages are rounded up to the nearest whole number.

5

MEMBERS SURVEYED

BACKGROUND & DIVERSITY

RESPONDENTS BY UNIVERSITY

GRADUATION YEAR

2,303 30% 2016

35% 2018

22% 2017

13% 2019OR LATER

41%MEN

38%STEM

59%WOMEN

14%RECEIVED FREE SCHOOL MEALS

38%FIRST GENERATION TO

ATTEND UNIVERSITY

66%STATE SCHOOL-

EDUCATED

46%BAME

BLACK, ASIAN OR MINORITY ETHNIC

Durham

Oxford

Warwick

Cambridge

UCL

Manchester

LSE

King’s

York

Birmingham

Executive

SUMMARYWhat do graduates want? is the only research focused on the interests and desires of graduates studying at top universities, breaking down their responses by graduation year, gender, ethnicity and socioeconomic background where relevant.

92% of members think it’s important to gain work experience while at university.

70% think it’s important to secure a graduate role before they leave university.

BAME men think it’s 16% more important to secure a graduate role than achieve a top grade compared to the average member.

Women are 29% more likely than men to be unsure about their next steps straight after finishing university.

Strong competition from other graduates, lack of experience and lack of network/contacts are seen as the biggest barriers to securing a graduate job.

Members are least confident about their commercial awareness and negotiation & persuasion skills. They are most confident in their ability to work as part of a team. Men rank themselves highly in problem-solving whereas women believe their second strongest asset is their organisation skills.

Men are 13% more confident than women they can pursue any career path they wish.

30% of our members worry about being perceived as overly ambitious.

When asked what they perceive as success in five years time, our members say a good balance between their personal and professional life.

Our members are looking for a fast-growing and innovative employer with a friendly and respectful working environment. They want professional training & development and a clear path for advancement in their role.

When it comes to application deadlines, 61% of members ensure they apply for a role in good time. If they receive an email about a great opportunity, 65% apply within a couple of days. When faced with a rolling deadline, 53% take their time with their application.

57% of our members have a LinkedIn profile. Of those with a profile, 37% aren’t sure how to use LinkedIn.

6 7

What stage are you at in your career?

Is it important to secure a graduate role before you finish university?

What is more important while you are at university – achieving a top grade or securing a graduate role?

Is it important to gain work experience while at university?

What are you planning on doing straight after finishing university?

We asked our members...

Immediate

PRIORITIES

IMMEDIATE PRIORITIES 9

WHAT STAGE ARE YOU AT IN YOUR CAREER?

8 IMMEDIATE PRIORITIES

20%MEMBERS

GRADUATING IN 2016 HAVE SECURED A GRADUATE ROLE

31%MEMBERS

GRADUATING IN 2016 ARE APPLYING FOR GRADUATE ROLES

65%MEMBERS

GRADUATING IN 2017 ARE APPLYING FOR

INTERNSHIPS/ WORK EXPERIENCE

39%MEMBERS

GRADUATING IN 2018 ARE APPLYING FOR

INTERNSHIPS/ WORK EXPERIENCE

Applying for graduate roles

I’ve secured a graduate role

Researching & considering my options

Applying for further study

Applying for internships/ work experience

I really have no idea what I want to do

I’m planning on taking time out after university

31%3%

65%

10%

18%

3%

1%

1%

1%

3%

0.4%

1%

31%

1%

39%

26%

2%

0.3%

42%

19%

32%

3%

20%

16%

11%

10%

7%

4%

2016201720182019 or later

GRADUATION YEAR

IS IT IMPORTANT TO SECURE A GRADUATE ROLE BEFORE YOU FINISH UNIVERSITY?

THE MAJORITY OF OUR MEMBERS THINK IT’S

IMPORTANTTO SECURE A GRADUATE ROLE BEFORE FINISHING

UNIVERSITY

BAME MEMBERS THINK IT’S

14%MORE IMPORTANT TO SECURE A GRADUATE ROLE THAN THE

AVERAGE MEMBER

BAMEALL

70% SAID YES

80% SAID YES

70% SAID YES

69% 80%

80%

69%

72% 71%

STATE-EDUCATED

Percentages are rounded up to the closest whole number

IS IT IMPORTANT TO GAIN WORK EXPERIENCE WHILE AT UNIVERSITY?

Very importantQuite important

Not particularly importantNot important

THE MAJORITY OF OUR MEMBERS THINK IT’S

VERY IMPORTANT

TO GAIN WORK EXPERIENCE WHILE

AT UNIVERSITY

BAME MEN THINK IT’S

15%MORE IMPORTANT

TO GAIN WORK EXPERIENCE THAN

THE AVERAGE MEMBER

BAME

ALL

STATE-EDUCATED

60%32%

30%

60%

65%62%

60%

59%33% 31%

32%

32%

69%

60%

62%

10 IMMEDIATE PRIORITIES IMMEDIATE PRIORITIES 11

WHAT IS MORE IMPORTANT WHILE YOU ARE AT UNIVERSITY – ACHIEVING A TOP GRADE OR SECURING A GRADUATE ROLE?

ALL

45%49%

42%

BAME

49%52%

47%

STATE-EDUCATED

45%42%

49%

WOMEN THINK IT’S

14%MORE IMPORTANT TO

ACHIEVE A TOP GRADE THAN MEN

BAME MEN THINK IT’S

16%MORE IMPORTANT TO SECURE A GRADUATE

ROLE THAN THE AVERAGE MEMBER

SECURING AGRADUATE ROLE

32%31%

27%

What do you feel are the main barriers to securing a graduate role?

Do you believe you can pursue any career path you wish?

Do you ever worry about being perceived as overly ambitious?

How would you rate yourself in these 10 skills in order of ability?


Career

BARRIERS

12 IMMEDIATE PRIORITIES

WHAT ARE YOU PLANNING ON DOING STRAIGHT AFTER FINISHING UNIVERSITY?

20%MORE MEN THAN WOMEN ARE PLANNING TO START A GRADUATE ROLE STRAIGHT

AFTER FINISHING UNIVERSITY

29%MORE WOMEN THAN

MEN ARE UNSURE WHAT TO DO AFTER

FINISHING UNIVERSITY

8%MORE BAME MEMBERS PLAN

TO START A JOB STRAIGHT AFTER FINISHING UNIVERSITY THAN THE AVERAGE MEMBER

44%53%

27% 21%

19% 18%

9% 7%

1% 0.4%

1. Start a graduate job

2. Not sure yet

3. Further study

4. Travel

5. Volunteer

48%

24%

19%

8%

1%

52%

23%

20%

5%

1%

49%

25%

17%

8%

1%

BAMEALL STATE-EDUCATED

ALL

13Percentages are rounded up to the closest whole number

DO YOU BELIEVE YOU CAN PURSUE ANY CAREER PATH YOU WISH?

DO YOU EVER WORRY ABOUT BEING PERCEIVED AS OVERLY AMBITIOUS?

WHAT DO YOU FEEL ARE THE MAIN BARRIERS TO SECURING A GRADUATE ROLE? *

Strong competition from other graduates

Lack of experience

Lack of network/contacts

Lack of sector/career knowledge

Not in possession of the right skills

Absence of role models

Don’t know if my degree is relevant

My background

My gender



Lack of experience




My background


My gender


Lack of experience






My background

My gender

BAME MEMBERS THINK THEIR

BACKGROUNDIS A BIGGER BARRIER

TO SECURING A GRADUATE ROLE THAN THE AVERAGE MEMBER

STRONG COMPETITION FROM OTHER GRADUATES

IS SEEN AS THE

NO.1BARRRIER TO SECURING

A GRADUATE JOB

MEN ARE

13%MORE CONFIDENT

THAN WOMEN THEY CAN PURSUE ANY CAREER PATH

THEY WISH

BAME MEN ARE

15% MORE CONCERNED

ABOUT BEING PERCEIVED AS OVERLY

AMBITIOUS THAN STATE-EDUCATED MEN

STATE-EDUCATED WOMEN ARE

11%MORE CONCERNED

THAN STATE- EDUCATED MEN

CAREER BARRIERS 1514 CAREER BARRIERS

ALLALL

ALL

62%71%

STATE- EDUCATED

30% 27%

STATE- EDUCATED

63%71%

30% 29%

BAMEBAME

65%

74%

BAME

30% 31%

STATE-EDUCATED

YES

YES

YES

YES

YES

YES

* Members were asked to select yes/no for each option

HOW WOULD YOU RATE YOURSELF IN THESE 10 SKILLS IN ORDER OF ABILITY?*

ALL

BAM

EST

ATE-

EDUC

ATED

Concerns FUTURE

Five years after you graduate, what would career success look like?

Do you think about how you will juggle work and a family in the future?


16 CAREER BARRIERS

TeamworkOrganisationPerseverance & motivationCommunicationAbility to work under pressureProblem-solvingLeadershipConfidenceNegotiation & persuasionCommercial awareness

TeamworkPerseverance & motivationOrganisationAbility to work under pressureCommunicationProblem-solvingLeadershipConfidenceNegotiation & persuasionCommercial awareness

TeamworkOrganisationPerseverance & motivationCommunicationAbility to work under pressureProblem-solvingLeadershipConfidenceNegotiation & persuasionCommercial awareness

TeamworkProblem-solvingAbility to work under pressurePerseverance & motivationCommunicationOrganisationLeadershipConfidenceNegotiation & persuasionCommercial awareness

Problem-solvingTeamworkAbility to work under pressurePerseverance & motivationCommunicationOrganisationLeadershipConfidenceNegotiation & persuasionCommercial awareness

TeamworkProblem-solvingAbility to work under pressure andPerseverance & motivationOrganisationCommunicationLeadershipConfidenceNegotiation & persuasionCommercial awareness

* Members were asked to rate themselves out of four stars for each option

17

18 FUTURE CONCERNS

FIVE YEARS AFTER YOU GRADUATE, WHAT WOULD CAREER SUCCESS LOOK LIKE?

DO YOU THINK ABOUT HOW YOU WILL JUGGLE WORK AND A FAMILY IN THE FUTURE?

24%MORE WOMEN THAN MEN

WANT TO HAVE A GOOD BALANCE BETWEEN PERSONAL AND PROFESSIONAL LIFE

WOMEN WORRY

56%MORE ABOUT JUGGLING

WORK AND A FAMILY THAN MEN

Yes, I actually worry about itSometimes I think about itNever, it’s not a concern

I have a good balance between my personal and professional life

I’m in a leadership position

I earn a lot of money

I’ve successfully completed professional qualifications

I’m managing a team

I’m contributing to a cause I believe in

I’ve started my own business

40%34%

38%

BAMEALL

STATE-EDUCATED

58%16%Yes

Sometimes

27%Never

FUTURE CONCERNS 19

16%18%

16%

15%

15%

10%

6%

6%

18%

18%

10%

8%

8%

6%4%

16%16%

16%

16%16%16%

10%

7%

7%

5%

11%

9%

5%

7%

11%

7%

7%

4%

42%34%

ALL

25%

17%Never

Yes

58%Sometimes



20

WHAT IS THE MOST HELPFUL WAY TO GAIN CAREERS ADVICE?*

Careers eventsCareers servicesFamily / friendsOnline /magazine articles

WHAT ARE THE BIGGEST INFLUENCES ON YOUR SECTOR/EMPLOYER PREFERENCES?

Work experienceFamily / friendsCareers advice

Top 3

* Members were asked to rank their top three options ** Members were asked to pick three options

EXPLORING CAREER OPPORTUNITIES 21

Exploring

OpportunitiesCAREER

What is the most helpful way to gain careers advice?

Why do you attend careers events?

What are the biggest influences on your sector/employer preferences?


WHY DO YOU ATTEND CAREERS EVENTS?**

63%

50%

43%

36%

20%

12%

Find out about different employers

Find out about different sectors

Meet & network with graduate recruiters at a relevant firm

Meet & network with current graduates at a relevant firm

Meet & network with senior leaders at a relevant firm

I don’t attend careers events

22 SECTOR & EMPLOYER PREFERENCES 23

WHICH SECTORS ARE YOU INTERESTED IN AND ACTIVELY PURSUING?*

ALLConsulting 45%Banking & Finance 41%Technology 36%Professional Services 34%Charity & Public Sector 34%Marketing & Media 33%Entrepreneurship 33%Law 26%Consumer & Retail 23%Engineering 18%

BAMEConsulting 52%Banking & Finance 50%Technology 40%Entrepreneurship 39%Professional Services 36%Charity & Public Sector 33%Marketing & Media 30%Law 27%Engineering 19%Consumer & Retail 24%

STATE-EDUCATED

2016

Preferences

SECTOR &EMPLOYER

Which sectors are you interested in and actively pursuing?

When it comes to graduate employer reputation & image, what is most important?

When it comes to graduate employer people & culture, what is most important?

When it comes to graduate role characteristics, what is most important?

When it comes to remuneration & advancement, what is most important?


* Members were asked to pick all relevant sectors

2017 2018

Consulting 42%Charity & Public Sector 41%Marketing & Media 37%Banking & Finance 33%Professional Services 32%Technology 28%Entrepreneurship 28%Law 27%Consumer & Retail 26%Engineering 12%

Banking & Finance 52%Consulting 49%Technology 46%Entrepreneurship 41%Professional Services 37%Marketing & Media 27%Engineering 26%Law 25%Charity & Public Sector 25%Consumer & Retail 18%

Consulting 42%Banking & Finance 38%Technology 35%Charity & Public Sector 35%Professional Services 34%Marketing & Media 32%Entrepreneurship 30%Law 27%Consumer & Retail 22%Engineering 19%

Consulting 53%Banking & Finance 38%Professional Services 36%Charity & Public Sector 36%Technology 35%Entrepreneurship 33%Marketing & Media 33%Consumer & Retail 26%Law 23%Engineering 12%

Consulting 49%Banking & Finance 45%Professional Services 35%Entrepreneurship 33%Technology 33%Marketing & Media 31%Law 30%Charity & Public Sector 30%Consumer & Retail 22%Engineering 16%

Banking & Finance 43%Consulting 42%Charity & Public Sector 37%Marketing & Media 37%Entrepreneurship 34%Technology 33%Professional Services 33%Law 31%Consumer & Retail 23%Engineering 17%

24 SECTOR & EMPLOYER PREFERENCES SECTOR & EMPLOYER PREFERENCES 25

WHEN IT COMES TO GRADUATE EMPLOYER REPUTATION & IMAGE, WHAT IS MOST IMPORTANT?

WHEN IT COMES TO GRADUATE EMPLOYER PEOPLE & CULTURE, WHAT IS MOST IMPORTANT?

BAME

Prestige

Fast-growing & innovative

Financial success

Exciting products & services

Inspiring management

Corporate social responsibility


Prestige

Financial success




STATE-EDUCATED


Prestige



Financial success



Prestige

Financial success





Prestige

Financial success




20172016 2018 20172016 2018Friendly & respectful work environmentCreative & dynamic work environment Recognising & rewarding performanceFlexible working conditionsInternational firmSupport of gender equalityChampioning diversity

Friendly & respectful work environmentRecognising & rewarding performanceCreative & dynamic work environment Flexible working conditionsInternational firmSupport of gender equalityChampioning diversity

Friendly & respectful work environmentCreative & dynamic work environment Recognising & rewarding performanceFlexible working conditionsInternational firmSupport of gender equalityChampioning diversity

STATE-EDUCATEDFriendly & respectful work environmentCreative & dynamic work environment Recognising & rewarding performanceFlexible working conditionsSupport of gender equalityInternational firmChampioning diversity

Friendly & respectful work environmentCreative & dynamic work environment Recognising & rewarding performanceFlexible working conditionsInternational firmChampioning diversitySupport of gender equality

BAME

ALLFast-growing & innovative


Prestige


Financial success




Prestige


Financial success



Prestige

Financial success




ALLFriendly & respectful work environmentCreative & dynamic work environment Recognising & rewarding performanceSupport of gender equalityFlexible working conditionsInternational firmChampioning diversity

Friendly & respectful work environmentCreative & dynamic work environment Recognising & rewarding performanceFlexible working conditionsInternational firmSupport of gender equalityChampioning diversity

Friendly & respectful work environmentCreative & dynamic work environment Recognising & rewarding performanceSupport of gender equalityFlexible working conditionsInternational firmChampioning diversity

SECTOR & EMPLOYER PREFERENCES 27

ALL ALL

20172016 2018

Professional training & developmentSecure employmentOpportunities for travel/relocationChallenging workTeam-orientated workHigh level of responsibility

Professional training & developmentChallenging workHigh level of responsibilitySecure employmentOpportunities for travel/relocationTeam-orientated work

Professional training & developmentSecure employmentOpportunities for travel/relocationChallenging workTeam-orientated workHigh level of responsibility

Professional training & developmentChallenging workOpportunities for travel/relocationSecure employmentHigh level of responsibilityTeam-orientated work

Professional training & developmentChallenging workSecure employmentOpportunities for travel/relocationHigh level of responsibilityTeam-orientated work

Professional training & developmentSecure employmentChallenging workOpportunities for travel/relocationTeam-orientated workHigh level of responsibility

STATE-EDUCATEDProfessional training & developmentChallenging workSecure employmentOpportunities for travel/relocationTeam-orientated workHigh level of responsibility

20172016 2018

Clear path for advancement

High future earnings

Competitive base salary

Sponsorship of education & professional qualifications

Competitive benefits

Overtime pay/compensation































STATE-EDUCATEDClear path for advancement






Professional training & developmentChallenging workOpportunities for travel/relocationSecure employmentTeam-orientated workHigh level of responsibility

BAMEClear path for advancement






BAME

26 SECTOR & EMPLOYER PREFERENCES

WHEN IT COMES TO GRADUATE ROLE CHARACTERISTICS, WHAT IS MOST IMPORTANT?

WHEN IT COMES TO REMUNERATION & ADVANCEMENT, WHAT’S MOST IMPORTANT?

BehaviourAPPLICATION If you receive an email about a great internship/graduate role, what do you do?

When you see the deadline on a role you want to apply for, what do you do?

If an internship/graduate role does not have a set deadline, when do you plan to apply?

How long do you research an employer before applying for a role?

Where are you most likely to apply for a graduate role?

If you have already accepted an internship/graduate role, would you reject this to pursue a better offer with another employer?


28

IF YOU RECEIVE AN EMAIL ABOUT A GREAT INTERNSHIP/GRADUATE ROLE, WHAT DO YOU DO?

Digest the email & apply within the next couple of days

Click through to the job description & apply immediately

Read the email but probably forget to apply

Ignore the email – I get too many

65%

18%

13%

4%

WHEN YOU SEE THE DEADLINE ON A ROLE YOU WANT TO APPLY FOR, WHAT DO YOU DO?

I make sure I submit my application in good time I work to the deadline and submit my application

close to that date I apply for the role as quickly as possible,

regardless of the deadline

61%SUBMIT

IN GOOD TIME

23%SUBMIT

CLOSE TO DATE

16%APPLY

QUICKLY

APPLICATION BEHAVIOUR 29

IF YOU HAVE ALREADY ACCEPTED AN INTERNSHIP/GRADUATE ROLE, WOULD YOU REJECT THIS TO PURSUE A BETTER OFFER WITH ANOTHER EMPLOYER?

64%SAID YES

30 APPLICATION BEHAVIOUR APPLICATION BEHAVIOUR 31

IF AN INTERNSHIP/GRADUATE ROLEDOES NOT HAVE A SET DEADLINE,WHEN DO YOU PLAN TO APPLY?

I take my time with the application

I apply as quickly as possible

I don’t understand rolling deadlines, I find them confusing

53%

39%

8%

WHERE ARE YOU MOST LIKELY TO APPLY FOR A GRADUATE ROLE?

38%

34%

11%

9%

8%

1%

London

I’m open to any location

The area I grew up

Near the university I attend

International

Other UK city

41%1-2

HOURS

24%2-5

HOURS

24%0-1

HOURS

12%5+

HOURS

HOW LONG DO YOU RESEARCH AN EMPLOYER BEFORE APPLYING FOR A ROLE?

Percentages are rounded up to the closest whole number Percentages are rounded up to the closest whole number

LINKEDIN Do you have a LinkedIn profile?

If you have a LinkedIn profile, how do you use it?


DO YOU HAVE A LINKEDIN PROFILE?

17%MORE MEN THAN WOMEN HAVE A

LINKEDIN PROFILE

14%MORE BAME MEMBERS THAN AVERAGE HAVE A LINKEDIN PROFILE

37%OF OUR MEMBERS AREN’T SURE HOW TO USE LINKEDIN

17%MORE MEMBERS

GRADUATING IN 2016 HAVE A LINKEDIN PROFILE

COMPARED TO THOSE GRADUATING IN 2017,

AND 75% MORE THAN THOSE GRADUATING IN 2018

IF YOU HAVE A LINKEDIN PROFILE, HOW DO YOU USE IT?*

Networking

Information about employers

In truth I don’t really know how to use it

Job search

I wait to be contacted via my profile

58%

40%

37%

29%

26%

57% SAID YES

65%SAID YES

55%SAID YES

BAMEALL STATE-EDUCATED

53%62%

2016

2017

2018

2019 +

77%

66%

44%

34%

LINKEDIN 3332 * Members were asked to pick up to three options

APPENDIXRespondents by degree subject

34 APPENDIX

STEM

Business, Economics, Social & Political Sciences

Law

Arts & Humanities

Languages & Literature

Biosciences & Medicine

38%

29%

12%

11%

8%

2%

Respondents by university

Durham UniversityUniversity of Oxford

University of Warwick University of Cambridge

University College LondonUniversity of Manchester

London School of Economics King’s College London

University of York University of Birmingham

Queen Mary University University of Exeter

Cardiff University Bristol University

University of Southampton University of Nottingham

University of Surrey University of Leicester University of Glasgow

University of Bath Other

8%

18%

7%6%6%

5%4%4%4%4%4%

3%3%3%3%3%3%3%3%3%

2%


www.brightnetwork.co.uk

5th Floor, Goldsmiths House, 137-141 Regent Street

London, W1B 4HZ

[email protected] 011 1612

@brightnetwork

Documents

WHAT DO GRADUATES WANT? - Bright Network · PDF fileWhat do graduates want? is the result of an online survey conducted in January and February 2016 by Bright Network’s in-house