-
7/29/2019 What Constitutes an Advertising Agency
1/10
What constitutes an advertisingagency
-
7/29/2019 What Constitutes an Advertising Agency
2/10
Agency structure
Account Management Discovery
Creative Films
Studio & Production services Accounts / I.T. / Legal
Ogilvy & Mather Advertising
-
7/29/2019 What Constitutes an Advertising Agency
3/10
Account Management
Brand Custodians
Agency - Client Interface
Advertising strategy Research and planning
-
7/29/2019 What Constitutes an Advertising Agency
4/10
Discovery
Account Planners
Consumers voice within the agency
Not involved with day to day functioning Cross category
expertise
Medium to long terms strategy development
-
7/29/2019 What Constitutes an Advertising Agency
5/10
Creative
Two parts
Art
Copy
Translating marketing / brand requirements to
ideas that consumers understand
-
7/29/2019 What Constitutes an Advertising Agency
6/10
Films
Work closely with creative and account
management
Identify directors and production houses
Work closely to give a film final shape and
treatment
Supervise and ensure final delivery of creative
product
-
7/29/2019 What Constitutes an Advertising Agency
7/10
Press - Job Flow
Client Brief
Account Management Internal Discussion
Creative Brief
Creative - Servicing discussion
Creative layout presentation
Creative - Servicing Discussion
Client presentation
-
7/29/2019 What Constitutes an Advertising Agency
8/10
Press Job Flow
Client approval
Studio
Artwork
Processor
Positive +
proofing or CD
Press release
Layout
-
7/29/2019 What Constitutes an Advertising Agency
9/10
Film Job Flow
Client briefing
Creative Briefing
Account Management Internal
Discussion
Creative presentation to Servicing
Creative - Servicing discussion
Script presentation to Client
-
7/29/2019 What Constitutes an Advertising Agency
10/10
Film Job Flow
Client approval
Storyboard
Producer quotes
Film producer selection
Recee / Film shoot
Beta/ Digibeta / 35 mm
Client presentation
Film airing
