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What Comes Next? The Fine Print! www.erikagentry.com

What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

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Page 1: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

What Comes Next? The Fine Print!

www.erikagentry.com

Page 2: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

www.erikagentry.com

What Comes Next? The Fine Print!

Page 3: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

www.erikagentry.com

Evaluating the IWP (Image Worth Printing)– Working backwards: Evaluating the image and choosing the

paper before starting image processing.– Characteristics of substrates and print samples

Basic Review Color Management and ICC profilesImage Workflow Overview/Review

– RAW processing software + the power of selective adjustments

Soft Proofing / Hard Proofing: Output to printers and Hahnemühle papers

Critiquing & printing your files

What We’ll Cover

Page 4: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

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• Does the IWP lend itself best to color or black and white?

• Which paper best lends its characteristics to those of your image?

• See samples in store or better yet –try out a sample pack.

Step1: Evaluating the IWP

Page 5: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

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• Paper Surface– Smooth– Textured– Glossy/Matte

• Base Color / Content– Bright white– Off white– Cotton, Bamboo, etc

• GSM (grams per square meter)

– Compare density paper– Will the print go behind

glass?– Will the paper show in

the presentation without glass?

Step 2: Choose Your Substrate

Page 6: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

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• Paper Test – Print CTI target with

icc profiles – Print RGB/Grayscale

step wedge• Let paper dry over night• Evaluate under daylight

balanced light source• Find optimum black and

white point before processing the IWP to match

Step 3: Evaluate the Substrate

Page 7: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

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Step 0: Stabilize Your Work Environment

© Al Gore’s Office

Page 8: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

• No matter how good your monitor or how well you have it calibrated and profiled, make sure your working environment is subdued neutral lighting that does not vary throughout the day. – Desktop neutral gray– Avoid having areas of bright

color within your field of vision. (furnishings, clothes)

– Block all windows

© Al Gore’s Office

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Step 0: Stabilize Your Work Environment

Page 9: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

Step 0: Stabilize Your Work Environment

Buy a monitor hood or google how to make one yourself out of Black foam core or plastic.

Page 10: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

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Alternatively. Give Your Knitter Friends a Project

Page 11: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

`

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Page 12: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

Step 0: Stabilize Your Work Environment, Monitor Calibration

• Computer monitors must be calibrated and profiled before they can be part of a professional workflow.

• Accurate calibration requires a hardware device, such as the xrite passport bundle.

• After profiling your monitor, you view a comparison between the digital file, displayed in Photoshop (or other professional imaging software), and the proof print, as viewed under 5000K/D50 lighting, to indicate whether your monitor profile is accurate.

• If your work requires inkjet prints for display, you may do better to evaluate the images under 6500K/D65 (warmer) lighting .

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Page 13: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

• RAW FILES: ProPhoto RGB

• JPGs: Adobe RGB 1998

• For the WEB: sRGB

• Choose “ask when opening”.

Photoshop: Edit-Color Settings

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Step 4: Software Set-Up and Profiles,

Page 14: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

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Adobe RGB 1998

Page 15: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

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sRGB (for the web)

Page 16: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

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Printer Profiles

Page 17: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

Daylight Balanced Light Source

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Page 18: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

• If your monitor is calibrated, you can get a general idea of how your image will render when printer via “soft proofing”.

• But no one really uses this

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Step 4: Software Set-Up & ProfilesPhotoshop: Soft Proofing

Page 19: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

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Step 4: Software Set-Up & ProfilesLightroom: Soft Proofing

Page 20: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

Step 4: Profiles Inkjet

• Download paper a profile from the web that is specific to your chosen paper and printer.

• IE: Canon / Hahnemühle .

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Page 21: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

www.erikagentry.comhttps://www.hahnemuehle.com/

Page 22: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

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Page 23: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

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Page 24: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

Step 5: Camera RAW Processors

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Page 25: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

RAW + Photoshop

• Process the RAW file• Open in Photoshop

– Selective Adjustments– Creative Enhancements– Size– Sharpen

• Print

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Page 26: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

• A powerful and precise control to manipulate and correct tone and color.– Tone and color

• Layer Adjustment• Combine with

layer masks for selective dodging and burning.

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Step 6:Selective Adjustments: Curves

Page 27: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing
Page 28: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

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Step 6:Selective Adjustments: Curves

Page 29: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

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Page 30: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

www.erikagentry.com

Page 31: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

www.erikagentry.com

Page 32: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

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Step 7: The Hard Proof

• Print a small version using proper icc output

• Let the print dry for 24hrs

• Live with it• Evaluate it• THEN commit to

a final size, creative interpretation, paper substrate

Page 33: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

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• Learn to “see”– LOOK at a lot of printed

art in museums, galleries, etc.

• Evaluate prints under daylight balanced light.– Use a consistent viewing

standard

• Think like an Art Director– Get a Peer opinion

Step 7: The Hard Proof

Page 34: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

Review: The Print Process

Page 35: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing
Page 36: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing
Page 37: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing
Page 38: What Comes Next? The Fine Print! - WordPress.com · 2018-04-29 · The Fine Print! Evaluating the IWP (Image Worth Printing) – Working backwards: Evaluating the image and choosing

Live Demo – The Print Process

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