What charity would we like to support this year?

What can you do to help?!

Learning Objectives

1. To understand how charities work to raise awareness of world issues.

2. To consider how the actions of individuals and organisations can benefit a community.

3. To create your own promotional materials to support the work of Water Aid.

By 2015 the United Nations has set 8 international targets

to reduce global povertyThese are known as Millennium

Development Goals – or MDGs for short

• Over the last few weeks we have been discussing water issues.

• One of the Millennium Development Goals was to improve access to water and sanitation for half the world’s population.

• 2005-2015 is the Water For Life decade. It is an attempt to raise greater awareness of world water issues.

What can be done?

• What can we do to raise awareness about world water issues and help people who don’t have access to safe water and sanitation?

• Water Aid is an international charity. Its mission is to overcome povertyovercome poverty by enabling the world’s poorest people to gain access to safe water, sanitation and hygiene education.

• Look at some of the work Water Aid do to help those in need: http://www.wateraid.org/international/about_us/media_centre/multimedia/video_selection/6574.asp

Charity work

• You have seen some examples of the work that charities like Water Aid do to help people in need.

• An important part of their work is to increase awareness of world water issues and raise money to support these campaigns.

Charity work

• What can charities do to increase awareness of world water issues and raise money to support their campaigns and the work they do?

Fundraising events like

World

Toilet D

ay!

Leaflets to inform the public about the work they do and gain support.

TV and radio adverts

Promotional materials such as stickers, coasters,

mugs etc.

What else?

• Imagine you work for a charity like Water Aid. You are currently working on a campaign that wants to raise awareness about the world’s water problems.

• You need to create a promotional tool to help the charity achieve its goal. You could choose one of the following:– Plan a fundraising event– Design an informative leaflet– Storyboard a TV advert– Write a letter to your local newspaper to persuade

them to support your charity

Use your booklets to plan a campaign,Or to come up with suggestions about charities

your tutor group could choose to supportthis year and reasons why

the charity is deserving of additional help .