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Concept Celebration, Q3 – Q4 November 10 - 11 Concept refresher, design innovation and production processes. MP CONCEPT… Which means?. What are we really selling?. Problems and solutions (helps with articles and prospecting) Action-oriented editorial Access to our readers - PowerPoint PPT Presentation
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Concept Celebration, Q3 – Q4
November 10 - 11Concept refresher, design innovation and production processes
What are we really selling?
MP CONCEPT…Which means?
Buzz words and catch phrases
• Problems and solutions (helps with articles and prospecting)
• Action-oriented editorial• Access to our readers• Find the sources your advertisers want to be
aligned with• Find the sources that convey your clients’
messages better than they could• We convert interest to action• We turn engaged readers into customers
Etc. Etc. Etc.
The perfect article…
The amazing covers continue...
Notable editorial
http://doc.mediaplanet.com/all_projects/8484.pdf
Notable editorial
http://doc.mediaplanet.com/all_projects/7768.pdf
Notable editorial
http://doc.mediaplanet.com/all_projects/8626.pdf
Notable editorial
http://doc.mediaplanet.com/all_projects/8112.pdf
Notable editorial
http://doc.mediaplanet.com/all_projects/8422.pdf
O.P.P.
North America has checked off
15 checks
Design has already improved in Q4
http://doc.mediaplanet.com/all_projects/7788.pdf
Breast Cancer, TO
Investing in Women, NY
NOTE: PM and Designer worked closely together from Week 1
Investing in Women & Girls, NY
http://doc.mediaplanet.com/all_projects/8428.pdf
http://doc.mediaplanet.com/all_projects/8428.pdf
Link the pages
Dose of Inspiration emails and NAP
I am celebrating this... Are you?
• Let PMs know they were recognized in this presentation• Present reports at the morning meeting• Make a new PM feel like a star when the first report releases• Comment on their articles (READ THE REPORTS)• Ask BDs/PMs about their favorite reports• Talk about the contests