What are New Media?

• The Internet

• Mobile Phones

• Games Consoles

• Digital TV

• DVD

• DV Filmmaking

• MP3

The Internet

• Central hub for a number of digital media

• The Internet has been responsible for a change in the way different media are made and distributed

• No other form of mass media has allowed such widespread participation before

• Allows users to “become the media”, creating their own web site

MP3

• Alters the way music is produced and distributed• Developed as a way of exchanging music files via the

internet• Became popular due to the success of Napster• Popularity of format has led to hardware being

produced to play files a way from computer• Becoming increasingly common and cheaper to buy

than CDs• Offers new and unsigned artists the chance to reach a

global audience• Format has the potential to empower an artist as

record companies could become obsolete.

Digital TV

• Benefits of choice?

• Interactivity

• Development of digital hardware to replace VCR e.g. TIVO, Sky+

• “Walled Garden” access to internet

Convergence

• The coming together of two or more technologies into one device e.g. Playstation 2.

Games Consoles

• Huge growth area – generates more money than Hollywood

• Crossover between film and computer games – spin off games and spin off films.

• Convergence is increasingly common.

• Involvement of huge multi-nationals e.g. Sony & Microsoft

Audience Response

• The effect the media have on an audience

• The way audiences use the media

• The ways audiences read media texts

Audience (Debates)

• Hypodermic syringe model

• Two step flow model

• Uses and gratifications model

• Reception theory – encoding/decoding

• Audience research – quantitative/qualitative

Summary

• Use correct terminology

• Be aware of new developments

• Aim to use two examples of New Technology and try to link them together.