WHAT ARE INFOGRAPHICS?Data Meets Design

Thinking too hard hurts - target emotion and create bias

Find Meaning in Data

Tell a Story

Communicate Information and Emotion

Brain wired for images - instant absorption

Make the most of that first glimpse - impressions count

Secrets:

INFOGRAPHICS

How many Bs?

COLOR

SIZEOR

G

A

NN

OI T

A Z

I

COLOR

SIZE ORGANIZATION

Color is:MeaningConnected to feelingsRecognizable

Use of Color

CREATIVE

CONFIDENT

PASSIONATE PEACEFUL

OPTIMISTIC

LOYAL

NEUTRAL

STABLE

Can I make you feel . . .

Can I make you feel . . .

http://thecolorsofmotion.com/films

Size is:DramaticBiasedImpactful

Use of Size

http://www.distancetomars.com/

How far away is Mars?

Which circle is twice the size of the small one?

Surprise - they both are

Radius = 75 pxArea = 17662.5 px

Radius = 150 pxArea = 70650 px

Radius = 106 pxArea = 35325 px

2x Area

2x Radius

Organization is:StrategicRelationalPretty

Use of Organization

http://easel.ly

http://infogr.am

http://piktochart.com/

Design your own Infographic

Photoshop

GIMP

Design your own Infographic

Number grid: http://edex.adobe.com/professional-development/workshop/data-visualizations

Veteran Affairs: http://www.redorbit.com/media/uploads/2015/10/wapo_veterans.jpg

Football: https://hbr.org/resources/images/article_assets/2014/04/bainfographics_espn.jpg

Periodic Table: http://sciencenotes.org/wp-content/uploads/2013/06/PeriodicTable-NoBackground2.png

Amazon: http://creativebits.org/files/infographics/infographics13.png

Sources