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CONSUMER 

 ATTITUDES

PRESENTATIONBY

P.NAVEEN KUMAR(T-11045)

B.SANKEERTH(T-11050)

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CONTENTS

• Defnition o attitudes

•The attitude ‘object’.

•  Attitudes are ‘learned predisposition’

•  Attitudes have consistenc

•  Attitudes occur !ithin a situation

• "in#a$es in attitude or%ation

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Defnition o Attitude

•  Attitudes are defned as&

  A learned 'redisposition to behave in aConsistentl avorable or unavorable !a !ithrespect to $iven Object.

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The Attitude ‘O()ECT’

• The object here reers to %ar#etin$*

related concepts

• +n $eneral a$ree%ent that attitude ,canbe conceptuali-ed as a su%%ar

evaluation o an object.

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 Attitudes are "earned'redisposition

•  Attitudes are or%ed ro% direct

e/perience0 !ord*o*%outh0 e/posure to%ass*%edia ads0 the internet0 variousor%s o direct %ar#etin$.

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 Attitude

activation

Selective

perception

+%%ediateperception

s o

attitudeobject

Defnation o the

event

(ehaviour

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 Attitudes haveConsistenc

 Attitudes are relativel consistent !ith

the behavior the re1ect.

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 Attitudes occur !ith in aSituation

• Certain situations %a cause consu%ers tobehave in a !as see%in$l in consistent !ith

their attitudes.

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"in#a$es in Attitude2or%ation

• 3hile attitude defned as %ental

predisposition 4avorable orunavorable0 positive or ne$ative*to!ard a person0 concept0 product0brand0 service0 %ental state%ents %abe concerned an act o lie*reli$ion

0nation0 product0 brand.

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  Thank You