LeadersKatsumi Yoshida (Showa Shell Sekiyu K.K. )Kanji Shimanuki (Honda Motor Co. , Ltd )

WG4: Public Relations WG

Role of Public Relations WGJHFC’s Targets1．Targets for hydrogen infrastructure

①Review and proposals of future commercialized infrastructure models②Operation of hydrogen infrastructure under actual condition of use andclarification of tasks involved③ Drawing up of specific plans for verifying safety of hydrogen infrastructure and

reexamining regulations

2．Targets for fuel cell vehicles④Operation of fuel cell vehicles under actual condition of use and

clarification of tasks involved⑤Verification of energy saving effects (fuel efficiency) and environment impact

reduction effects

3．Targets for common areas shared by vehicle and infrastructure⑥Review of measures to be taken for all issues that should be addressed

jointly between the vehicle and infrastructure fields

4．Targets for dissemination of results/public relation/globalization/local validation⑦Public relation and educational activities⑧Identification and proposal of overseas technologies and policy trends⑨Review ideal local validation methods

5．Review of tasks in starting dissemination in 2015

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JHFC Phase 2 Activities Report

1．Roles and organization of Public Relations WG

2. Activities1)Events

Tokyo Motor ShowJHFC Park Event JHFC Seminar, FC EXPO

2)Educational activitiesJHFC Park classesHydrogen station activities

3)Awareness survey

3．Summary of JHFC phase 2 activitiesActivities to promote understanding of stakeholders

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2009 Tokyo Motor Show

■First exhibition by JHFC.Explained hydrogen refueling using FCV cut model and dispenser.

■ JHFC town meeting was heldat a FM Tokyo special studio

JHFC booth was introduced in the journalist tour

October 24 to November 4, 2009 at Makuhari Messe

Explanatory tours by journalist volunteers

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Town meeting

Events Cohosted with Private Enterprises

Tour of station and test drive Explanation at parts exhibition

■JHFC Park event： July 2010, 1600 visitorsEvents cohosted with JR：Hike-from-station tour:Tour of station as test drive goal FCV test drive, station tour, explanation of parts, fuel cell class, airing of video

FC class and workshop Airing of video 4

FC EXPO March 2010■Exhibited at FC EXPO to report results of JHFC Project

・FCV test drive, car and dispenser exhibition, technical explanation using panel exhibits.

・Highly successful, drawing large audience for the keynote speech as well as visitors to the technical exhibition.

・Total number of visitors： 80,045

FCV/FC BUS test driveCar and parts exhibition, airing of video

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JHFC Seminar

The JHFC Seminar is held every yearto report the results of the JHFC Project.

Participants2009 354 persons2010 500 persons

Shared information on related policies and technical trends, as well as achievements of the project.

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JHFC Park Activities

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Year No. of visitors that year

Total no. of visitors

2003 1,984 1,9842004 2,239 4,2232005 2,546 6,7692006 2,411 9,1802007 2,406 11,5862008 3,201 14,7872009 3,508 18,2952010 4,197 22,492

JHFC Park facilitiesDaikoku-cho、Yokohama City Open hours (Mon- Fri)

Sundays open (once in a month)

Total number of visitorson all open days: 22,492

Travelling classroomsheld mainly in Yokohama

Explanation of parts displayed in showroom 0

5,000

10,000

15,000

20,000

25,000

2003 2004 2005 2006 2007 2008 2009 2010

Total  number of visitors

Educational Activities (Classroom)

●JAEF training seminar for high school teachers

●METI Kasumigaseki Children’s Day

●Yokohama City traveling classroom Fuel cell classroom results JHFC Park

（Kanagawa, Tokyo, Fukuoka, Aichi, etc.)Participants of travelling classroom

Total 36 schoolsTotal 2,762 students

Elementary school 2,399 studentsHigh school, university 363 students

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●Educational activities at show : Tohoku EcoProduct

Educational activities on hydrogen and fuel cells were conducted for students (elementary, junior and senior high schools, university), teachers, and engineers at the JHFC Park and Hydrogen Station.

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Areas in Japan where JHFC’s Mobile Hydrogen Station has Traveled to and Number of Visits Made (As of December 2010)

Areas traveled to between 2005 and 2008 (28 places, 34 times)Areas traveled to between 2009 and 2010 (20 places, 25 times)

Yamagata Prefecture/Tsuruoka-shi

Nagano Prefecture/Nagano-shi

-Iida-shi

Saga Prefecture/Saga-shi

Tosu-shi/Takeo-shiImari-shi

-Takushi-/Arita-cho

Tochigi Prefecture/Nikko-shi

Okayama Prefecture/Okayama-shi

Aichi Prefecture/Tokai-shi/

Nagoya-shi

Saitama Prefecture/Toda-shi

Kanagawa Prefecture/

Yokohama-shi

Yamanashi Prefecture/Hokuto-shi

Chiba Prececture/Funabashi-shi

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Hydrogen Station Public Relations Activities

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Hokkaido/Kushiro-shi/

Hamanaka-cho

Gifu Prefecture/Takayama-shi

Kushiro （9/13-10/4）

Hydrogen Station Public Relations Activities (2010)

Nagoya （10/26-28）

Toda (6/25）10

Takayama （7/9-22）

• Educational programs are jointly carried out by authorities, local municipals, and schools for local students and residents.

Survey awareness of “FCV/Hydrogen”・Awareness rate ： 80% from web surveys and street surveys・Demonstration stage awareness：

Awareness that JHFC is a national test :40%Many have heard of JHFC, but there is a need to raise understanding rate of efforts in Japan and fuel cell technology.

Awareness Survey Results

Figure 2 JHFC Project Awareness RateJHFC Phase 2 11

Proj

ect a

war

enes

s ra

te ％

Survey YearFigure 1 FCV Awareness Rate Survey

Results JHFC Phases 1/ 2

Analysis of questions by customers (Questions 100 types)

Analysis of Questions in Public Relations Activities

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Stru

ctur

al P

erce

ntag

e of

Que

stio

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Question Categories

・Many questions on costs(vehicles, infrastructure, hydrogen)・Strong interest in spread in use such as driving range, release date, etc.・On the other hand, less questions on vehicle performance.

（Better understanding of FCV ）

ＦＣＶquestions

Infra related Questions

Activities for Stakeholders (FY2009/FY2010)・Central government and administrative authorities

Long-distance drive demo departure ceremony

Cooperation in tours of departments reassessing regulations (Cabinet Office, Fireand Disaster Management Agency, METI SecurityDivision, Ministry of Land, Infrastructure andTransport ）

・Local municipalsPromote understanding of mainly hydrogen infrastructures in Tokyo,Osaka,and Aichi Prefecture

・Management level of companies participating in JHFC

Description of development status and tasks of FCV and hydrogen infrastructure

Explaining hydrogen tank tofire-fighting related personnel

（JHFC Park）

Long-distance drive departure ceremony (METI)

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Summary of Public Relations Activities of JHFC Phase 2

・Promoted understanding of FCV performance and hydrogen infrastructure.

Driving range, refueling performance (gas refueling)Reliability of hydrogen infrastructure

・Carried out activities to promote linkage between vehicle and infrastructure.

・Promoted education of fuel cells and hydrogen understanding by JHFC Park and station activities.

・Promoted understanding of 2015 dissemination scenario.・Started activities to promote understanding amongst stakeholders to begin dissemination.

・Reported on results in JHFC Seminar.・Prepared data and brochures, videoed activities, and disclosed latest information on project.

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