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WG4: Discussion on the possible contents of the hospital/PH ToolKit. Moderator: Agoritsa Baka - Hellenic CDC Rapporteur: Dina Zota HProImmune European Workshop Athens 25 & 26 April, 2013. - PowerPoint PPT Presentation
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Moderator: Agoritsa Baka - Hellenic CDCRapporteur: Dina Zota
HProImmune European Workshop Athens 25 & 26 April, 2013
WG4: Discussion on the possible contents of the hospital/PH ToolKit
Conclusions on overcoming organizational barriers towards immunizations -I
Proposed related contents for the HProImmune Toolkit & relevant activities
The importance of leadership, working with leadership and offering leadership material and tools to use
Address vaccinations with newly employed workers – take the opportunity to inform about vaccinations during orientation
Offer easy access and solutions
Surveillance
The importance of the occupational setting
Conclusions on overcoming organizational barriers towards immunizations -II
Proposed related contents for the HProImmune Toolkit & relevant activities
Information delivery should be accompanied by easy access to vaccinations
Obtain management support
Use incentives
Address the severity of diseases, offer information about disease
Different information material for doctors, nurses and other personnel
Conclusions on overcoming organizational barriers towards immunizations -III
Proposed related contents for the HProImmune Toolkit & relevant activities
Use available tools to implement a personalized approach (emails for example) Use reminders – prompts etc
Address multiple VPDs and not only influenza
Use examples of immunization schedules – they possibly will need to be different for different HCWs categories
For private physicians professional bodies could be used as a way of reaching out to them
Include information to convince HCWs about their role in protecting their patients but also their families and themselves
Conclusions on overcoming behavior related barriers towards immunizations -I
Proposed related contents for the HProImmune Toolkit & relevant activities
Complacency
Vaccine = risk, nowadays
Uncertainty acknowledged and explained
Historical facts
Include high quality up to date factual information on currently available vaccines, include some historical facts and explain uncertainty in lay terms
Perception of “risk” for the public
Common language, misconceptions
Education/knowledge issue
New developments
Professional development
Conclusions on overcoming behavior related barriers towards immunizations -II
Proposed related contents for the HProImmune Toolkit & relevant activities
Lack of trust in institutions varies per countryconflict of interest for policy makers or physicians
Peer pressure For enablers also Narrative of personal experiences
Do not attack message sources that have credibility, not in dialogue
Target their audience
Approach should vary per vaccine
Conclusions on overcoming behavior related barriers towards immunizations -III
Proposed related contents for the HProImmune Toolkit & relevant activities
Alternative ways of communicating
Become familiar with HCW networks, blogs etc
Reframe the messages towards the risk of the diseases
Prepare well and wait
Legal aspects
Understand current ways to get message out
Social media Google terms Trends of public opinion