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Transforming traditional industry into a leader: The tile industry in Castellon Dr. José Luis Amorós and Dr. Carlos Feliu

WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

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Page 1: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

Dr. José Luis Amorós and Dr. Carlos Feliu

Page 2: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

The Spanish Ceramic Tile Cluster

Page 3: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Ceramic Tile Cluster

The Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile

fabrication, complementary activities such as frit and ceramic colour production, machinery building, and other commercial activities (raw materials supply, manufacture of trims, design

studios, etc.) to business support activities (public and private institutions)

Page 4: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Ceramic tile consumption and production

Data for 2004 on the major ceramic tile manufacturing countries

0

500

1000

1500

2000

P.R

. Chi

na

Spai

n

Italy

Bra

zil

Indi

a

Indo

nesi

a

Turk

ey

Mex

ico

Viet

nam

Thai

land Ira

n

USA

UE2

5-It-

Sp

Production Consumption

Source: ASCER

Page 5: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Ceramic Tile Cluster. Geographic concentrationSpain Castellón cluster

Num

ber o

f com

pani

es

Tiles Frits and pigments

294

28

223

260

50

100

150

200

250

Source: ITC, ASCER, ANFFECC

300

10 miles

Mediterranean Sea

Borriol

La Pobla

Vila-real Onda

L'Alcora

Nules

Almenara

Figueroles

Page 6: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Ceramic Tile Cluster. Distribution of employment Castellon distribution of employment 2003

> Number of employees: 226,300 Unemployment rate: 5.94%

Source: INE. Instituto Nacional de Estadística

Machinery 4.10%

Frits and pigments

9.00%

Tiles 86%

Number of employees: 36,326

Industry30.9%

Agriculture 6.50%Building11.8%

Services 49.7%Ceramic tile

Industry 12,7%

Page 7: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Ceramic Cluster. Industrial Investments

Although the investment in 2003 by the ceramic sector was the lowest in the last 7 years, it accounted for 64.5% of the total industrial investment in Castellón province and 11.3% of the entire Valencia Region.

Source: ASCER

Industrial Investments1997 1998 1999 2000 2001 2002 2003

Ceramic Tile Sector 53,54 78,18 126,33 122,31 180,48 91,14 46,48Total 373,31 435,77 557,17 535,73 861,68 520,13 411,41% 14,3 17,9 22,7 22,8 20,9 17,5 11,3

Million €

Page 8: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Ceramic Cluster. Evolution of frit and pigment production

0

150

300

450

600

750

900

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

Year

Turn

over

(mill

ion

€)

ExportNationalSource: ANFFECC

Page 9: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Ceramic Cluster. Evolution of tile production

0

500

1000

1500

2000

2500

3000

3500

4000

19931994

19951996

19971998

19992000

20012002

20032004

2005

Year

Turn

over

(mill

ion

€)

Source: ASCER ExportNational

Page 10: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Ceramic Cluster. Evolution of tile production

0

100

200

300

400

500

600

700

86 88 90 92 94 96 98 00 02 04

64.2%

1%9%

3.7%

36.9%

1%44.1%25.1%

1984 1998Year

Prod

uctio

n (m

illio

n m

2 )

Total productionEvolution of firing processing

Single-fire floor tileSingle-fire wall tile

Fast twice-fire wall tileTraditional twice-fire wall tileSource: ASCER

Page 11: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Main factors contributing to the success of the ceramic sector in Castellón:

> High sectoral cohesion> Highly skilled human resources> Optimal use of technological resources> Existence of public and private

institutions supporting sector innovation

Innovation System Model

Page 12: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Local Innovation System Model

Page 13: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Ceramic Tile Cluster. Innovation System ModelInnovation and technology development are the result of a complex set of relationships among actors in the system, which includes enterprises, universities, government and research institutes

Enterprises

EnvironmentInfrastructures

Public-Private R&D systemAdministration

Page 14: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Ceramic Cluster. Innovation System ModelPu

blic

bod

ies

Publ

ic b

odie

s

Town CouncilsTown Councils

MinistryMinistryof Commerceof Commerce

Ministry of Ministry of IndustryIndustry

Regional Regional GovernmentGovernmentGeneralitatGeneralitatValencianaValenciana

UniversityUniversityJaume IJaume Iof Castellónof Castellón

County CouncilCounty Council

ICEXICEX

Technological Policy Technological Policy

CDTI / DGpymeCDTI / DGpyme

Dep

tsD

epts

EnvironmentEnvironment

IndustryIndustry

EducationEducation

AAOAAAOA FP IIFP II

IMPIVAIMPIVA

SEPIVASEPIVAIVEXIVEX

Chemical Chemical Engineering DeptEngineering Dept

Chamber of Chamber of CommerceCommerceQUALICERQUALICERLab. CSCLab. CSC

ITC ALICER

Ind. Ind. EngEng. . AssAss..

I P CI P C

CerCer. . TechniciansTechnicians’ ’ AssAss..

ASCERASCER

ANFFECCANFFECC

ASEBECASEBEC

CEVISAMACEVISAMA

Com

pani

esC

ompa

nies

Page 15: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

The Instituto de Tecnología Cerámica

Page 16: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Structure

University Institute for Ceramic Technology

“Agustín Escardino”

Both institutions jointly use the premises, facilities, equipment, material, and staff that make up their research infrastructure

Ceramic Industry Research Association

Concert AgreementAICE - UJI

5th November 2001

Page 17: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

ITC general overviewMain objective:

> “The Instituto de Tecnología Cerámica’s mission is to foster and develop whatever technical activities may contribute to enhancing the competitiveness of the ceramic sector, both in thedomestic and international marketplace”

Over 30 years’ experience in research and technology development, always working closely with companies to meet industry needs

Providing more than 360 companies world-wide (90% of which are SMEs) with scientific and technological services

Page 18: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

1969: Creation of the Instituto de Química Técnica. University of Valencia

ITC historical overview

1975: All activities are focused on ceramics

1984: Establishment of the Ceramic Industry Research Association (AICE). Agreement between AICE and Instituto de Química Técnica.

1993: The name changes and becomes Instituto de TecnologíaCerámica (ITC). Integration of ITC at University Jaume I (UJI) of Castellón.

1997: Official opening of the new ITC building on UJI campus grounds.

2006: Integration of ALICER

1993: Establishment of Industrial Ceramic Design Association (ALICER) from ITC Design Department

Page 19: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

ITC main factsHighly qualified team – 23 university lecturers, 53 graduates, 27 technicians, and 27 support staff

8000 m2 of laboratories, pilot plant, meeting rooms, offices, lecture rooms, and stores

6 million euro in scientific instruments and equipment

450 analyses and tests relating to ceramic materials or the manufacturing process

600 R&D Projects ∼ Revenue of 12.5 million euro

17 European R&D Projects

Page 20: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Organisation

Production 79.2%

22 PhD holders54 4 or 5 yr degree

holders/Engineers4 3 yr degree holders/Tech. Engin.23 Vocational training and Arts &

Crafts graduates

Support 20.8%

2 4 or 5 yr degree holders8 3 yr degree holders/Tech. Engin.17 Medium-level qualifications

Total Staff: 130Total Staff: 130(Equivalent 108 full(Equivalent 108 full--time staff)time staff)

Page 21: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Organisation

28 Persons engaged in 20.7%the University

3 Full Professors10 Associate Professors 1 PhD-holding Assist. Prof.9 Assistant Professors1 PhD-holding administrative

and service staff4 Administrative and service

staff

Total Staff: 130Total Staff: 130(Equivalent 108 full(Equivalent 108 full--time staff)time staff)

Page 22: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

ITC Number of associated companiesAverage in the last 10 years: 284 companies

0

50

100

150

200

250

300

350

400

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

year

No. of associates

Page 23: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Novel

technology

resources

+

Qualified

human

resources

Financial resources (capital)

+

ITC contribution to Industrial Innovation

Industrial Innovation

Page 24: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Novel technology resources

Page 25: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

ITC activities> R&D+i and technological consultancy

> Technology Transfer

> Training and educating

> Technological service

> Design and Architecture

> Competitive Intelligence service

Page 26: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Ceramic subsector activityRevenue from ceramic subsectors

0

500.000

1.000.000

1.500.000

2.000.000

2.500.000

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Year

Ceramic tiles

Raw materials

Frits and glazes

OtherSanitary ware/Artware

Brick & Roof tiles

Machinery and Consultancy

Euros

Page 27: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

R&D activityRevenue from R&D projects

0

200.000

400.000

600.000

800.000

1.000.000

1.200.000

1.400.000

1.600.000

1.800.000

2.000.000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Spanish Administration-related R&D

European Union-related R&D

Company-related R&D

Year

Euros

Page 28: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

0

20

40

60

80

100

120

1972-1976 1977-1981 1982-1986 1987-1991 1992-1996 1997-2001 2002-2006

Areas of work

Raw materials

Frits and Glazes

Manufacturing process

Energy and Environment

Measurement and control techniques

Technical ceramics

Number of papers in scientific journals

Page 29: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

R&D+i and technological consultancyR&D+i and Technological Consultancy activities are carried out to meet he demands of the ceramic sector

Page 30: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Technology transferThe work involved is aimed at directly applying or, when required, adapting technologies from other industrial branches to the ceramic sector to satisfy specific industrial needs

Page 31: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Technological serviceAnalyses and Tests accredited laboratories

Page 32: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Design & Architectural applicationsFrom this area actions are undertaken to generate new applications of ceramics in architecture, aimed at recovering ceramics as functional and decorative, yet also innovative elements for architects and designers

Page 33: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Competitive Intelligence System

Center for Information and documentation generating andcoordinating studies, reports, and events concerning the market; industry; consumer; trends in product design in related sectors; technology watch and product development

Page 34: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Qualified Human Resources

Page 35: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

Offer in Castellón of specialised training in ceramics (regulated)

Chem. Degree, specialtyin Industrial Chemistry

From 88/89to 98/99

Chemical EngineeringDegree Since 93/94

Vocational training

School of art and design Ceramic tile design

Industrial ceramics84/85 (Castellón)00/01 (Onda)

88/89

Schools of ceramics Diploma in Ceramics 00/01 (Manises)05/06 (l´Alcora)

Page 36: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

University graduatesUniversity graduates from UJI with a specialty in ceramic materials technology

0

100

200

300

400

500

600

700

800

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

Industrial Chemistry(283)

Chemical Engineering(400)N

r gra

duat

es

year

Page 37: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

ITC contribution to the training of qualified technical personnelAttendance by industrial technicians to ongoing training courses

0

500

1000

1500

2000

2500

3000

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

year

Num

ber

of te

chni

cian

s

2604 technicians in 174 courses since 1990

Page 38: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

0

20

40

60

80

100

120

140

160

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

No

ITC contribution to the training of qualified technical personnel137 technicians with higher education or medium-level qualifications hired by companies, after postgraduate training at ITC

year

Page 39: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

Transforming traditional industry into a leader: The tile industry in Castellon

OECD/IMHE Supporting the contribution of higher education instituttions to regional development. Copenhagen 16-17/10/2006

The INSTITUTO DE TECNOLOGIA CERAMICA

Page 40: WG2 G2 tile industry draft.pp - oecd. · PDF fileThe Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication,

DISEÑO Y ARQUITECTURA