Volume 4, Issue 4 Winter, 2011/2012

Love, WSPD StyleCongratulations to Curtis & Cara Greenwood who tied the knot at JCT Kitchen last October. Read all about some of the couples of Westside Provisions District on pages 4-5.

WSPD’s masonry details and proximity to the railroad (along with some of Atlanta’s best food and shopping!) make it the perfect place to tie the knot. If

you’re seeking space for a small, urban wedding ceremony or other event, contact ggrimes@tuckermott.com.

Love Is in the Air at SimplyPutSimplyPut offers custom, small-batch invitations and gifts for weddings and any occasion

Whether you’re looking for a quick card or gift or you’re in need

of a custom invitation suite for your wedding weekend, SimplyPut Paper and Gift has got you covered. Owner/Designer Ashley Toporek Woodman has taken the art of the invitation to new heights offering a wedding design library that can be either letterpressed, engraved, flat or digitally printed to

accommodate any wedding budget. In addition to SimplyPut’s designs, the shop also offers wedding lines from a collection of Woodman’s favorite designers around the country. The store is also filled with Valentine gift ideas for your mate. Enjoy 15% off all wedding orders from January 1st through February 29th. Learn more at simplyputpaper.com.

In This Issue: • Love, WSPD Style...............................1

• SimplyPut..........................................1

• The Beef: Kids & Decor........................2 Art & Dining.........................3

• WSPD Couples................................4-5 • Faces of WSPD..................................6

• Astolfi Art.......................................6

• White Provision Residences.....................7

• Out of Pocket...................................7

• Directory...........................................8

Westside Provisions DistrictReally Good Stuff

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Yoforia: Yogurt Everyone Will LoveKids and parents alike will love the delicious organic yogurt from Yoforia

After their own kids left the nest, husband and

wife team Candy and Curtis Wooten were looking for new business opportunities to occupy them as they entered

their next phase of life. After searching high and low, they finally settled on opening a Yoforia location simply because the product was so superior. “I wanted something I could feed my grandchildren,” owner Candy Wooten explained, “Yoforia yogurt is organic and so delicious, I just fell in love with it.” Choose from a variety of fresh flavors such as pomegranate and green tea, and then top your creation with fresh fruit, candy, graham crackers and all manner of yummy goodies. Learn more about Yoforia at yoforia.com.

Peridot West is Dina Woodruff ’s second

Peridot location, joining her flagship location in Buckhead. Housed in the former Terra Cottage space at 1183 Howell Mill Road, Dina’s new WSPD shop Peridot West extends and enhances an aesthetic that former Terra Cottage clients have grown to love. You’ll find many familiar brands, such as Pinecone Hill bedding and Dash & Albert rugs, as well as the stylistic warmth that only repurposed and found décor items can bring. You’ll also find an amazing selection of gifts and accessories, from candles and lanterns to sleepwear, jewelry, and even canine accessories.

For more about Dina and Peridot, visit simplyperidot.com.

2012 Pepper Shaker CalendarsPick up a $9 pepper shaker calendar at any FIGO location; a portion of the proceeds benefits Wellspring Living

FIGO Pasta introduces its annual 2012 FIGO Pasta Pepper

Shaker Calendar featuring their signature pepper shakers and a set of coupons valuing nearly $100. Artistic pepper shakers designed by members of the FIGO team are showcased each calendar month.

Available for just $9 at all seven FIGO locations, the calendar provides FIGO enthusiasts with more than a dozen coupons that invite guests back every month to savor made-from-scratch pastas and sauces, signature meatballs, and

more at FIGO’s Italian kitchens. This tradition has brought joy and purpose to FIGO’s holiday season and serves as a gift not only for their most avid guests but also for an organization in need: A portion of each calendar sold benefits Wellspring Living. Visit FIGO at one of seven Atlanta-area locations or online at figopasta.com. Also stop by FIGO Pasta to savor their new menu of signature meatballs, which also features a gluten-free option! These delicious rounds of meat, spices, vegetables, cheeses and herbs with unique flavor combinations are unlike anything Atlantans or Italians have ever experienced!

LuLuLemon: Yogi LoveWSPD is expanding its fashion offerings this summer with the addition of LuLuLemon Athletica

Peridot Goes WestBuckhead’s favorite accessories and home furnishings shop adds a second location at WSPD

After twenty years in the surf, skate and

snowboard business, founder Chip Wilson took the first commer-cial yoga class offered in Vancouver and found the result exhilarating. The post-yoga feeling was so close to surfing and snowboarding that it seemed obvious that yoga was an ideology whose time had come (again).

Founded in 1998, lululemon’s first real store opened in the beach area of Vancouver BC called Kitsilano, in November of 2000. Today, lululemon has stores all over the world. In the summer of 2012, they’ll be bringing their yoga-inspired athletic gear to WSPD. Visit lululemon.com to learn more.

Anne Quatrano & Clifford Harrison, Abbattoir, Bacchanalia, Star Provisions

Ben & Jen Johnson, West Egg Café

Greg & Michelle Martin Kolo Collection

Candy & Curtis Wooten,Yoforia

Sid & Ann Mashburn, Sid Mashburn, Ann Mashburn

Randy & Courtney Tilinski, Bungalow. Photo by Mali Azima.

Roy Otwell & Douglas Henderson SWITCH Modern

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It seems silly to say, but WSPD is place where dreams are made. Maybe you came to WSPD for a first date; maybe you

proposed to your fiancé in the photobooth at West Egg Café or took “save the date” photos on our bridge; or maybe you shopped here to outfit your new baby’s nursery or furnish your dream home. The proprietors of WSPD’s mom and pop restaurants and boutiques came here to fulfill their dreams too. Couples like Anne and Clifford of Bacchanalia and Randy and Courtney of Bungalow took a chance pioneering businesses in an untested part of Atlanta. Business partners Roy and Doug of Switch Modern, fed up with the poor service they’d received while installing a custom kitchen, came to the Westside to open their own high-end kitchen shop, which has since expanded to include accessories, furnishings, and design services. After their kids grew up and left home, Candy and Curtis Wooten of Yoforia fell in love with a great product--organic, fresh yogurt--and took a leap of faith opening their first franchise at WSPD. Then there are Jen and Ben from West Egg and Greg and Michelle from Kolo Collection, who quit the corporate world to follow their bliss in retail. The couples of WSPD each have really good stories to go with the “really good stuff” they sell. Visit us at westsidepd.com for more really good stuff.

If you’ve been thinking about buying a new loft condominium, now might be your best opportunity

to get in on the ground floor at White Provision Residences. The building is currently 50% occupied, and to sell the remaining units, prices have been drastically reduced. Find 1 bedrooms from the low $190s, 2 bedrooms from the low $200s and 3 bedrooms from the mid $300s. Exceptional financing is available. Amenities and incentives include:

Tax Abatement through 2022• FHA Approved - 3.5% down payment*• ADA Beltline downpayment assistance • availableWinner of ARC and ULI development • awardsGreat westside location• Secured access• Gym, pool, dog run and many other amenities•

For more information, contact 404.815.0460, visit our sales center M-F 11-5 and S-S 11-4, or visit us online at whiteprovision.com.

*For qualifying home buyers; see agent for details.

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Faces of Westside Provisions DistrictMeet Robin Bernat, owner/curator of Poem88, veteran artist, poet on demand, and Westside devotee. Visit Robin at Poem88, located in the 1100 Howell Mill Road building at White Provision, or online at poem88.net

Q: Tell us about Poem88.A: Poem88 exhibits emerging and established artists, presents performances, film screenings and lectures, and seeks to engage the community in a dialogue about visual art.

Q: Poem88 hosts a variety of performances as well as installations of visual art, right?A: Yes! I think of it as a modern-day salon, a place where people can explore art and multi-discipinary performances within a community. The emerging art scene on Atlanta’s Westside is at a tipping point; we are at a size where a real collaborative spirit is possible between artist and audience.

Q: Tell me about Free Poems on DemandA: It’s a guerrilla-style poetry collective started by Jimmy Lo. I’m one of several poets who participate. Give us a topic, and we’ll write you a poem. In fact, we’ll be here at Poem88 on Sunday, February 12th to write Free Love Poems on Demand for whomever wants one.

Astolfi Art, curated by owner/director Alessandra Carter, represents a wide range of artists,

inventories a large collection of works, develops artistic projects in Atlanta, and consults for individual collectors as well as institutions.

Astolfi opened two years ago on the plaza level at White Provision. Recently, they moved to the 1100 building so that they could expand the showroom. With Astofi Art and Poem88 side by side at 1100 Howell Mill, White Provision is growing its very own art alley between 1100 and 1168 Howell Mill.

For more information, stop by or visit Astolfi Art online at astolfiart.com.

Astolfi Art: Changing SpacesAstolfi Art has relocated to a bigger, brighter showroom. Their new location is in the 1100 Howell Mill Road building at White Provision, be-tween Yoforia and Poem88

WSPD LivingWestside savings at White Provision Residences. Get in on the ground floor at Westside’s hottest condiminum community.

Pop-Up MadnessMan-about-town George Krauth dishes on the fashions, flavors, designs and décor he discovers as he travels the globe tracking trends in his capacity as Creative Manager for Jamestown Properties.

Toasters aren't the only thing popping up these days. "Flash" retail shops and restaurants are

setting the scene on fire in markets all over the country. It's no surprise; pop-up shopping is a win-win for just about everyone involved. The trend helps property owners like Jamestown energize shopping districts with short-term leases while giving business owners the chance to test a new market. Most importantly, clients get to discover brands they may not be able to find anywhere else.

Recently, Chelsea Market in New York City took pop-up dining to a whole new level with the introduction of JBF LTD - the most exciting pop-up food pavilion and restaurant New York has ever seen. But NYC isn't the only place where flash retail is popping up. Last year, Warehouse Row in Chattanooga, TN, paired designers Billy Reid and Alabama Chanin with regional culinary favorite Blackberry Farm for "Crafted by Southern Hands," a weekend of food tastings and one-of-a-kind shopping celebrating the spirit of the South. 999 Peachtree in Atlanta, GA recently hosted a series of pop-up shops in conjunction with Fashion's Night Out, and right here in WSPD, we recently presented Tinsel and Twine, a 4-day pop-up shopping event, which brought merchants like Arboreal and FM Allen to the district. But pay attention! Pop-ups come and go quickly by design.

FASHIONI: Anthropologie404.355.4889anthropologie.com

E: Ann Mashburn404.350.7132annmashburn.com

E. G. Gilbert 404.355.3713taigan.com

B: LuLuLemonComing this summer!lululemon.com

E. Sid Mashburn 404.350.7135 sidmashburn.com

GALLERYA. Astolfi Art404.307.0215astolfiart.com

A. Poem88404.735.1000Poem88.net

D: Tanner Hill Gallery 404.580.4299tannerhillgallery.com

HAIR & SPAD: Dragonfly The Salon404.815.6702dragonflythesalon.comD: Spa Sentio404.733.1820spasentio.com

HOME INTERIORSI. Anthropologie(see fashion)I. Bungalow404.351.9120 bungalowclassic.comD. Environment404.815.1488 environmentfurniture.comA. FLOR404.685.1601flor.comF. Jonathan Adler404.367.0414jonathanadler.comD. Knoll404.522.1835knoll.comI. Kolo Collection404.355.1717kolocollection.comLewis & Sheron404.351.4833lsfabrics.comA. Maison Atlanta404.892.3553maisonatlanta.com G. Owen Lawrence 404.869.7360 owenlawrence.comI. Peridot West404.350-0330simplyperidot.comI. Switch Modern 404.605.0196 switchmodern.com

E. JCT Kitchen & Bar 404.355.2252 jctkitchen.comD. Ormsby’s404.968.2033ormsbysatlanta.comG. Taqueria del Sol 404.352.5811 taqueriadelsol.comA. West Egg Café404.872.3973westeggcafe.comB. Yeah! Burger404. 496.4393yeahburger.comA. Yoforia404.249.6700yoforia.com

SPECIALTY D. CORE Westside404.815.7117www.coreatl.comB. Perrine’s Wine Shop404.254.5077perrineswine.com

D. SimplyPut404.881.8660simplyputbyashleywoodman.com

E. The Local Farmstand404.423.8639thelocalfarmstand.com

OFFICEB. Encore678.973.2021 encore-re.com

D. Fried & Bonder404.963.9443friedbonder.com

D. GACC404.586.6800 gaccsouth.com

D. MeadWestvaco Packaging 404.897.7103meadwestvaco.com

D. Westbridge Partners404.815-.455westbridgepartners.net

D. R HUGHES Showroom404.277.8908r-hughes.com

D. Room & Board404.682.5900roomandboard.com

I. Savvy Snoot 404.355.1399 savvysnoot.com

KID’S E. B Braithwaite 404.605.0963 bbraithwaite.com

D. Seed Factory404.355.2043seedfactoryatlanta.com

RESTAURANTD. Abattoir404.892.3335starprovisions.com

E. BacchanaliaStar ProvisionsQuinones404.365.0410starprovisions.com

H. Figo Pasta 404.351.3700 figopasta.com

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Westside Provisions District News is a quarterly publication by White Provision and Westside Urban Market. All Rights Reserved®White Provision Commercial Leasing: 404.815.0045; White Provision Residential Sales Center: 404.815.0460, whiteprovision.com.Westside Urban Market leasing: 404.872.7538 x7, westsideurbanmarket.com. WSPD Marketing: 404.872.7538 x3, info@westsidepd.com