3/20/18, 5:02 PMWestin Hotels & Resorts Upcycles Bed Linens to Help Children in Need – WWD

Page 1 of 5http://wwd.com/fashion-news/fashion-scoops/westin-hotels-resorts-c…first-upcycling-program-to-create-pajamas-for-children-1202627900/

Westin Hotels & Resorts CreatesWestin Hotels & Resorts CreatesFirst Upcycling Program toFirst Upcycling Program toCreate Pajamas for ChildrenCreate Pajamas for ChildrenOf the 325 ideas suggested, the standout upcycling one cameOf the 325 ideas suggested, the standout upcycling one camefrom a housekeeping supervisor at the Westin Trillium House infrom a housekeeping supervisor at the Westin Trillium House inCanada.Canada.

FASHION / FASHION SCOOPS

By Rosemary Feitelberg on March 14, 2018

CALL IT A NIGHT:CALL IT A NIGHT: With its “Project Rise: ThreadForward”

program, Westin Hotels & Resorts is upcycling sheets into

children’s pajamas — many of which will be given to those in

need.

Westin Hotels & Resorts will sell children's pajamas to help benefit youngsters in need.Shaun Fenn

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3/20/18, 5:02 PMWestin Hotels & Resorts Upcycles Bed Linens to Help Children in Need – WWD

Page 2 of 5http://wwd.com/fashion-news/fashion-scoops/westin-hotels-resorts-c…first-upcycling-program-to-create-pajamas-for-children-1202627900/

The initiative is an offshoot of Westin’s “Let’s Rise” global

campaign, which is built around six pillars of well-being such as

Sleeping Well, Eating Well and Being Well. Staffers at 50 of

Westin’s 225 hotels were asked for ideas to take wellness into the

broader communities. Of the 325 ideas suggested, the standout

upcycling one came from a housekeeping supervisor at the

Westin Trillium House in Canada, who pointed out the

considerable amount of bed linens that her hotel, as well as

others, go through during the course of a year without any

systematic repurposing. She suggested creating a recycling

program to put them to use.

While some thinning or damaged bed linens are torn to be used

as rags for housekeeping functions or donated to shelters, a

good amount wound up in landfills as waste, according to

Westin’s senior vice president and global brand leader Brian

Povinelli. The first 50 hotels to participate generated about

30,000 pounds of bed linens and terry cloth which has resulted

in about 2,000 pairs of pajamas to date. Clean the World, the

group known for collecting and recycling hotel soap products,

and Divergent Energy created a new upcycling process to ensure

the new fabric met U.S. Consumer Product Safety Commission

regulations and a more unofficial comfort test. About 83 percent

of the material has been repurposed, or will be, for such

products as the pajamas, bags for them and socks, Povinelli said.

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3/20/18, 5:02 PMWestin Hotels & Resorts Upcycles Bed Linens to Help Children in Need – WWD

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The majority of the upcycled pajamas will go to children in need

through Delivering Good’s partners. Working with the World

Sleep Society, Povinelli spoke of the importance of creating

bedtime routines — brushing your teeth, putting on pajamas

and telling a bedtime story are integral to restorative sleep and

improving a child’s well-being. Starting April 16, consumers will

be able to buy the $25 PJs at Westin’s site with 50 percent of the

proceeds going back to Delivering Good.

He added, “Our goal was not only to do something that we can

take across the Westin brand to reenforce our wellness position

and giving back. But also our hope is that this sparks a

movement in the industry as a whole.”

Westin’s sustainability efforts include a Gear Lending program

where guests can pay $5 a day to use New Balance sneakers and

activewear. Overnighters can also defer housekeeping services

and will be rewarded with food and beverage credits or loyalty

points.

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3/20/18, 5:02 PMWestin Hotels & Resorts Upcycles Bed Linens to Help Children in Need – WWD

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