E X H I B I TOR B R O C H U R E

WESTEConline.com#westec

WEST COAST MANUFACTURING ADVANCES HEREAmong the fastest-growing manufacturing regions in the

U.S., the West Coast is a national hotbed of opportunity for

companies with new products and innovative ideas. The

leading industries include electronics, transportation, medical,

industrial machinery, additive manufacturing, consumer goods

and much more. WESTEC is the event of choice for regional

manufacturers because they know they’ll fi nd the practical solutions and business-building connections they need. Come

to WESTEC 2015 and connect with this passionate community

of industry leaders.

TUESDAY, SEPTEMBER 15TH

10a.m. – 6p.m.

WEDNESDAY, SEPTEMBER 16TH

11a.m. – 7p.m.

THURSDAY, SEPTEMBER 17TH 10a.m. – 3p.m.

“This is the best show in Southern California to keep up with manufacturing technology.”

– Dave Mackenzie, Mahr Federal Inc.

NEW

SH

OW

HO

URS

2

WEST COAST MANUFACTURERS WAIT FOR WESTEC

Zimmer Dental

“California is a big machine tool market. When we’re here, we seem to be able to contact customers from all major industries: aerospace, defense, etc. WESTEC is a

great place to fi nd all of those people in one place.”

– David Plank, Hurco

Aerojet Rocketdyne

AlcoaFasteningSystems

Aluminum Precision ProductsApple

BoeingCallaway Golf

Dow Hydraulic SystemsEsterline

GE AviationGKN Aerospace

Honeywell

Jet Propulsion LaboratoryKimberly Clark

LISI Aerospace

Lockheed Martin

MetricMachining

Moog

National Oilwell Varco

Nokia

Northrop Grumman

Oakley

RBC Bearings

Salomon Machine Shop

Solar Turbines

SpaceX

Taylor Guitars

UptimeElectronics Inc.

VACCO Industries

800.733.3976

exposales@sme.org

WESTEConline.com

RESERVE YOUR EXHIBIT SPACE

TODAY!

Thousands of people from hundreds of companies are looking for your solutions.

3

FREEWAY TRAFFIC BAD

BOOTH TRAFFIC GOOD

Aircraft / Aerospace

Automotive / Transportation/ Motorsports

Industrial and Commercial Machinery

Consumer Products

Medical / Surgical

Defense / Government / Military

Fabricated Metal / Stamping

Electronics / Computers

Energy / Petroleum

Company Owners and Executives

Manufacturing Engineering

Manufacturing Production

Product Design / Design Engineers

R&D Professionals

Foremen / Supervisors

Quality / Inspection

WHO ATTENDS WESTEC? WHAT INDUSTRIES DO THEY SERVE?

EXHIBIT AT WESTEC AND MAKE THE CONNECTIONS THAT COUNTMeet more buyers than you would during a month on the road and

position your product or services as a cutting-edge solution.

WESTEC connects you with hard-to-reach decision-makers who

can bring your enterprise to the next level. Manufacturers attend

to find solutions that improve processes, increase quality, raise profits, and meet customer demands.

4

WHAT ARE THEY LOOKING FOR?

Advanced Materials Air Systems Assembly & Automation Equipment

CAD/CAM Systems Chucks, Col lets & Fixtures Cleaning Systems

Compo s i t es Coo lan ts & Lubr i can ts Cu t t in g Too ls Debur r ing

& Sur face Cond i t i on ing Dr i l l i ng & Tapp ing Mach ines EDM/ECM

Electronic Manufacturing Engineering Materials Applications Finishing

Sys te m s Flex ib le Manufactur ing System s For ming & Fabr i ca t ing

Grinding/Abrasives Ident i f icat ion Equipment & Systems Laser

Systems Lathes Lean Manufacturing Machine Controls (NC/CNC/

DNC) Machining Centers Machine Vision Manufacturing Education

Material Handl ing & Packaging Measurement Systems Metal

Saws Mi l l ing Mach ines Plas t i c s Proces s ing Pres s Brakes & Shea rs

P r o d u c t D e s i g n & A u t o m a t i o n P u n c h e s Q u a l i t y / M e a s u re m e n t

Systems Rapid/Additive Manufacturing Robotics Safety/Ergonomics

S c r e w M a c h i n e s S t a m p i n g To o l , F i x t u r e & D i e D e s i g n

Turn in g & Bo r ing Mach ines Water je t Cu t t ing Weld ing Sy s tem s

WHAT IS THEIR BUYING BEHAVIOR?

3%Equipment budgets that EXCEED $5,000,000

11%Equipment budgets between $500,000 and $5,000,000

75% INFLUENCE PURCHASES

65% DECISION MAKERS

5

WHERE ARE THEY FROM?

800.733.3976

exposales@sme.org

WESTEConline.com

RESERVE YOUR EXHIBIT SPACE TODAY!

MAKE A SALES CALL ON ALL OF SOUTHERN CALIFORNIACalifornia is the largest manufacturing market in North America. And two-thirds

of the state’s manufacturing employment – more than 814,000 workers – are in

Southern California.1 Why wouldn’t you come to WESTEC and meet them face-to-face

in their backyard?

This is a region that has experienced growth in high-tech industries and they are looking for

high-tech solutions to keep them competitive. Southern California manufacturers are also

looking for increased productivity – each hour of manufacturing labor today produces twice the

value it did in 1990.1 WESTEC is your chance to capitalize on pent-up demand for technology

and equipment.

9%attend from key manufacturing states.

86%of WESTEC attendees are from California.

1 California’s Manufacturing Industries: Employment and Competitiveness in the 21st Century, Institute for Applied Economics, Los

Angeles County Economic Development Corporation, 2014

6

WA

OR

NV UT

TX

AZ

CA

“Without WESTEC, we probably wouldn’t [still] be here. This is where we really introduce the technology to

machine shops. We were so overwhelmed with interest after our fi rst time here, we expanded our brand.”

– Laird Parry, OMAX Corporation

1.5%attend from other U.S. states.

1.5%attend from Mexico.

2%attend from other countries.

OPPORTUNITY AND INNOVATION ABOUND IN CALIFORNIA

• California is the top-ranking state in the U.S. for manufacturing, with over 25,000 manufacturers and 1.2

million jobs1,2

• Top manufacturing sectors in California include: computer and electronic products, petroleum and coal

products, chemical manufacturing, and food and beverage manufacturing2

• Manufacturing accounts for 87% of California’s exports2

• Since 2003, California manufacturing exports rose 60% faster than the state’s overall economy2

• California’s aerospace industry employs more than 100,000 workers, accounting for 16.5% of the

nation’s aerospace jobs; more than 80% of these workers are employed in Southern California3

1 2014 Directory of California Manufacturers, Manufacturers’ News, Inc., 20142 California Manufacturing Facts, National Association of Manufacturers1 California’s Manufacturing Industries: Employment and Competitiveness in the 21st Century,

Institute for Applied Economics, Los Angeles County Economic Development Corporation, 2014

7

IL OH

NYMI

TOP 5 REASONS TO EXHIBIT AT WESTEC

1

2

3

4

5

MEET CUSTOMERS AND DEVELOP BUSINESSThe manufacturers who attend WESTEC come to fi nd ways to be competitive. They come to connect, innovate, and

manufacture. They want to build their businesses, and if you have the solution to their challenges they want to do

business with you.

GENERATE SALES LEADS AND NEW CUSTOMERS WHILE PROMOTING YOUR BRAND AND COMPANYThe WESTEC audience is searching for the very latest innovations and have the money to invest – 14% have

equipment budgets that exceed $500,000. Be the one to provide solutions to them and become front-of-mind for

future business.

REACH AN AUDIENCE WITH BUYING POWERThe caliber of attendees at WESTEC is unequaled – 75% of attendees infl uence purchases and nearly 41% are

owners or executives. You will not fi nd a better chance to present your products and services to an audience as

infl uential as this one.

ENGAGE WITH THE INDUSTRY’S BESTEvery level of manufacturing is here. From CEOs to shop fl oor supervisors. From owners to machinists. From designers to

engineers. They come from every corner of manufacturing and share a common passion for the industry. Meet innovative

partners you won’t see again until 2017.

UNRIVALED TALENT AND INNOVATION LIVE HERESouthern California is booming with innovative ideas and the talent to make them a reality. The leading industries include

electronics, transportation, medical, industrial machinery, aerospace, consumer goods, and more. WESTEC is the event of

choice for West Coast manufacturers – it’s where opportunity meets innovation.

8

INNOVATION DRIVING BUSINESSNew programs, more content, and new opportunities bring more of

the right customers and decision makers you want to see!

“WESTEC provides us with great exposure to the West Coast manufacturing community. By exhibiting, we are able to meet a large gathering of attendees, in one place and at one time, to present our latest innovations, improvements, and solutions.

Attendees have the opportunity to network with our engineers and sales team, see our machines in action, and have any questions

answered right on the spot. WESTEC does a terrifi c job at promoting creativity and innovation and spotlights ground-breaking products

for a wide cross-section of industries.”

– Theresa Napolitano, Chevalier

New for 2015: Extended Show hours!JOB SHOP NIGHT (NEW!)Meet hard-to-reach small and medium job shops. This is a special evening devoted to these

manufacturers – who are often faced with technology and business decisions for their

companies. Short presentations, celebrity sightings, entertainment, and refreshments will

create a unique opportunity to make connections and develop leads.

ENGAGING EXHIBITSMake your exhibit one of the most exciting and engaging choices on the fl oor. There will be

a variety of manufacturing technologies on display and a broad range of interested decision

makers to meet.

PRODUCT PRESENTATIONSThese dynamic, interactive presentations showcase key technologies, are an immersive

experience for attendees, and create opportunities for exhibitors to connect.

WESTEC THEATERHear technology success stories from leading manufacturers on additive manufacturing,

3D printing, lightweighting, automation, and more. New equipment announcements and

interactive workshops keep WESTEC buyers at the show longer!

KEYNOTESManufacturing’s brightest minds and most innovative leaders share how they are moving

the needle forward. Attendees are there to learn and build their

networks – be there to make that connection.

9

EXHIBITOR BENEFITSAt WESTEC, you get more than

just space on the exhibit floor.

These value-added incentives

will help maximize your

investment before, during, and

after the event.

1

2

3

4

5

6

TARGET THE AUDIENCE THAT MATTERS TO YOU THE MOST!WESTEC’s comprehensive marketing campaign targets serious, high-quality buyers that translate into on-site and future sales through: • Direct Mail • Email • Social Media • Display Advertising • Media Exposure • Website

MORE TRAFFIC, BETTER OPPORTUNITIESShow fl oor activities are designed and promoted to keep

buyers coming back to the exhibit hall again and again.

• Job shop reception

• Theater presentations

• Resource centers

• Networking reception

TREAT THEM TO WESTECUse your printed and electronic exhibitor guest passes to

invite your partners, prospects, and customers to the event

at no charge.

NETWORK AND LEARNYou’re invited to attend the Keynote Presentations as well

as all theater sessions. These presentations are ideal

opportunities to meet potential buyers, as well as gain

insight into the needs of manufacturers.

INCREASED ONLINE VISIBILITY AND ON-SITE EXPOSUREAttendees can search the online exhibitor listing

by company, keyword, or category to fi nd the types

of products and services they’re looking for

at the show.

MAKE BOOTH PROMOTION EASY USING OUR TOOLS • Exhibitor Email Invitations – Send email invitations

to your key customers and prospects.

• Marketing Kit and Exhibitor Manual – Receive all of the tools,

tactics, and information you need to plan a successful booth.

• Banner Ads – Post these on your website with free

registration for customers and prospects.

• Social Media – Promote your products and

participation at WESTEC to your followers and ours.

• New Product Indicator – Put this in front of your booth

to get attention.

ACCESS WESTEC BUYERS BEFORE THE SHOWGet the names, company affi liations, and addresses of

pre-registered attendees for a one-time, pre-show mailing

for a nominal fee.

10

800.733.3976exposales@sme.org WESTEConline.com

EXHIBIT AT WESTEC AND FILL YOUR SALES PIPELINE FOR THE NEXT TWO YEARS!

MEET NEW BUYERS EVERY TIMEYou don’t know who you don’t know. 31% of WESTEC’s audience was new in 2013. Can you

aff ord to miss out on thousands of potential customers by not being there?

BECOME A SPONSOR FOR MAXIMUM IMPACTIncrease your pre-event and on-site visibility, credibility, and brand awareness among key prospects with a customized event sponsorship. For more information, contact:

Nick Smith • 800.733.3976 ext. 3166 • nsmith@sme.org

11

Exhibit at WESTEC and position your company as the solution.

• Showcase your new innovations

• Network with people who share your

passion for manufacturing

• Come face-to-face with infl uential

decision makers from all levels of the

supply chain

• Connect, innovate, and help them

develop smarter ways to manufacture

One SME DriveDearborn, MI 48128

800.733.3976

exposales@sme.org

WESTEConline.com

RESERVE YOUR EXHIBIT SPACE

TODAY!

WESTEConline.com#westec